Amy Ellingworth
UAE,Dubai
Summary
Accomplished professional with extensive experience in product development strategies, profit margins maximisation, and B2B sales. Demonstrates mastery in sales cycles, digital marketing, and persuasive negotiation. Proficient in CRM software, brand development, and social media advertisement. Adept at crisis management, vendor relationships, and maintaining service standards compliance. Strong background in full service restaurant operations with expertise in FOH recruitment, customer service, and cash handling. Committed to continuous improvement and achieving organisational goals through effective communication skills and problem-solving abilities.
Overview
8
8
years of professional experience
7
7
years of post-secondary education
Work History
Business Development Specialist
Royex
Dubai, UAE
02.2025 - Current
- Successfully pitched business proposals to prospective clients which resulted in new collaborations.
- Monitored sales performance regularly to identify areas that needed improvement.
- Presented regular reports on market trends and competition activities at board meetings, aiding executive decision-making processes.
- Collaborated with various departments for seamless execution of projects.
- Identified potential clients, resulting in increased sales opportunities.
- Negotiated contracts with suppliers, achieving cost-effective deals for the company.
- Boosted company image by developing strategic business partnerships.
- Facilitated client meetings, fostering stronger working relations and understanding of their needs.
- Executed successful trade show exhibitions increasing brand awareness amongst potential stakeholders.
- Developed and implemented business strategies, securing a competitive edge in the market.
- Undertook detailed risk assessments before finalising any contractual agreements to minimise any potential losses.
- Coordinated project timelines to ensure timely delivery of services or products.
- Analysed market trends to facilitate informed decision making.
- Conducted comprehensive competitor analysis for improved strategic planning.
- Developed innovative solutions to common industry problems, establishing our firm as an industry leader.
- Managed key accounts, ensuring high customer satisfaction rates and retention were maintained consistently over time.
- Spearheaded team training initiatives to enhance productivity levels within the workforce.
- Established strong customer relationships for enhanced loyalty.
- Enhanced market visibility with the creation of effective marketing campaigns.
- Identified opportunities to drive business growth, diversification and expansion.
- Conceptualised plans to drive business development and build long-term relationships.
- New product launches managed effectively through careful planning and coordination across all teams involved.
- Generated leads to bring in new client revenue and improve bottom-line profitability.
- Reported to senior leadership on latest research on market insights, industry trends and expansion opportunities.
- Prepared and delivered winning client proposals, business presentations and sales pitches to C-level executives.
- Predicted possible positive and negative effects of proposed business developments to guide strategy development.
- Introduced new technologies into team workflows to boost output efficiency and accuracy.
- Brainstormed ideas with clients and stakeholders to maximise project potential.
- Compiled industry data on competitor pricing, materials costs and supply chain issues to help set accurate pricing.
- Utilised excellent direct sales techniques and rapport-building skills to convert warm leads into sales.
- Reduced operational costs with strategic sales planning.
- Tracked daily sales with meticulous record-keeping.
- Negotiated sales deals for maximum profitability.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Utilised technical software applications in planning and executing events.
- Arranged accommodation facilities for attendees travelling from outside locations.
- Increased attendee satisfaction by ensuring smooth registration processes.
- Oversaw budget management, avoiding unnecessary expenditures.
- Streamlined event planning processes by implementing effective task delegation strategies.
General manager
Zukoa
Chelmsford, UK
08.2023 - 02.2025
- Achieved customer satisfaction with regular feedback and improvement sessions.
- Defined company direction through careful strategic planning.
- Improved staff retention with robust HR policies and procedures.
- Increased overall operational efficiency by implementing new management strategies.
- Successfully negotiated contracts with suppliers to reduce costs.
- Oversaw all aspects of daily operations, ensuring smooth running of the organisation.
- Established a positive work environment which promoted staff morale and productivity.
- Directed day-to-day work of 20 employees and motivated teams to exceed objectives.
- Recruited and managed senior staff with focus on delivering clear results.
- Planned menu changes seasonally for fresh dining options throughout the year.
- Tracked key performance indicators on a weekly basis; identified areas needing improvement.
- Monitored stock levels regularly; minimised waste and over-ordering incidents.
- Conducted regular meetings with staff; communicated updates and received feedback.
- Ensured compliance to health and safety regulations for safe dining environment.
- Interacted positively with customers, effectively promoting restaurant facilities and services.
- Improved Front-of-House (FOH) staff productivity by elevating greeting and seating processes.
- Resolved complaints calmly and professionally to achieve positive customer outcomes.
- Led by example in providing customers with attentive, professional restaurant service.
- Planned staff rotas to meet customer demand whilst remaining under budget.
- Built loyal customer base by creating welcoming environment with top quality service.
- Reconciled cash and credit card transactions to maintain accurate records.
- Coordinated optimal guest relations from initial contact through final check-out to boost satisfaction and brand loyalty.
Restaurant manager
Bourgee
Chelmsford, UK
02.2017 - 08.2023
- Innovated promotional strategies, raised brand awareness in local community.
- Ensured compliance to health and safety regulations for safe dining environment.
- Monitored stock levels regularly; minimised waste and over-ordering incidents.
- Trained new team members, enhanced service quality.
- Conducted regular inspections for adherence to food hygiene norms and standards.
- Managed daily operations for smooth restaurant functioning.
- Maintained high standards of cleanliness within the restaurant premises, upheld reputation of establishment.
- Tracked key performance indicators on a weekly basis; identified areas needing improvement.
- Collaborated with kitchen staff to ensure timely delivery of orders, reduced customer waiting time.
- Enhanced customer satisfaction by addressing and resolving complaints promptly.
- Coordinated events and parties to increase restaurant revenue.
- Increased table turnover rate with efficient floor management.
- Streamlined staff rotas to optimise efficiency.
- Interacted positively with customers, effectively promoting restaurant facilities and services.
- Clearly and promptly communicated pertinent information to staff, maintaining knowledgeable service teams.
- Recognised and formally acknowledged outstanding staff performance, boosting team morale and productivity.
- Completed accurate end-of-day financial routines for cash and card transactions.
- Led by example in providing customers with attentive, professional restaurant service.
- Built loyal customer base by creating welcoming environment with top quality service.
Education
GCSE -
Sheringham High School
Norfolk 09.2002 - 07.2009
Skills
- Product development strategies
- Profit margins maximisation
- Sales cycle mastery
- B2B sales experience
- Social media advertisement
- Presentation prowess
- Digital marketing
- Persuasive negotiation
- CRM Software proficiency
- Brand development
- Efficient organiser
- Table booking system operation
- Crisis management capabilities
- Communication excellence
- Vendor relationship
- Restaurant ethics understanding
- Service standards compliance
- Promotion and upselling techniques
- Sales techniques
- Strong work ethic
- Full service restaurant background
- Front of House (FOH) recruitment
- Problem-solving
- Communication skills
- Adaptability and Flexibility
- Cash handling
- Customer Service
Timeline
Business Development Specialist
Royex
02.2025 - Current
General manager
Zukoa
08.2023 - 02.2025
Restaurant manager
Bourgee
02.2017 - 08.2023
GCSE -
Sheringham High School
09.2002 - 07.2009
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