Anan Ibrahim

• Spearheading efforts to set up Edelman's regional energy practice and the ME lead on Edelman's largest client across EMEA - DP World.
• Provide strategic counsel and advisory to evolve, promote and protect client interests.
• Liaison with network offices in London, Singapore, India, South Africa and KSA to manage large-scale client scopes.
• Deliver integrated thinking and recommendations rooted in insights.
• Alignment with large scale teams and functions on project and campaign delivery, spanning digital, partnerships, internal communications and media relations.
• Bilingual media and spokesperson training to senior executives and c-suite.
• Identify opportunities to drive organic growth in client / agency existing partnerships partnerships and new businesses opportunities
• Managing a team of senior managers to ensure day to day client support is delivered.
• Manage and oversee budget management, forecasts and resourcing requirements.

Working closely with Directors of ENOC's various business units, I devised communications strategies that are aligned with the Group's corporate strategy to protect ENOC's reputation and enhance it's positioning among stakeholders. I also worked on ensuring that objectives of a long term communications strategy are met by aligning energy operations and corporate divisions, and leveraging their support to develop annual comms plans. Focus areas:

• Narrative and key message development
• Executive leadership positioning
• Lead on monitoring and measurement, ensuring that the function is on track to achieve it's set communications targets
• Reputation management and support on crisis management
• Managing and overseeing alignment with Internal Comms, Digital Comms, CSR and Sponsorship streams
• Managing support agencies
• Financial reporting - Annual Report

Account manager serving Corporate practice in the agency - overseeing clients in the aerospace/security and Fintech sectors. Responsibilities include:

• Day to day client servicing
• Communications planning and strategy development
• Tactical plan development and execution
• Content Development (Eng/Ara) - (News releases, features, columns, Q&A's, executive briefing documents)
• Media relations
• Measurement and monitoring
• Full support and execution at media events, conferences and press briefings.
• Managing GolinMENA's social media platforms, content curation for agency blog

Clients: MasterCard, Smiths Detection, AXA Gulf / Egypt, Prisme International

Responsible for content development in both English and Arabic for a diverse portfolio of clients.This includes, but not limited to: press releases, feature articles, by-lined articles, Q&A's, executive biographies and miscellaneous PR collateral, as well as content for social media purposes (Twitter, and online blogs)

Clients: Ministry of Public Works in Kuwait (MPW), University Health Network (UHN), Pan Arab Consulting Engineers (PACE) Kuwait, Dow Chemical

Lead Senior AE on the Tech, Energy and Aerospace practice at Weber Shandwick. Responsible for day to day client management, press office updates, media relations, measurement and monitoring, drafting of external comms tactics and localising them for MENA region. This includes case studies, feature articles, product reviews, inputs and commentary to industry feature articles.

Other responsibilities include:

• Reviewing client content materials, news releases and translating from English to Arabic and vice versa.
• Formulating preparing client PR and communication plans
• Drafting client news releases, and review press release translations
• Identifying and evaluating client communication opportunities (conferences, events, editorial and interview opps, branding and sponsorship opportunities)
• Maintaining strong relations with regional mainstream and trade media with a focus on sectors such as oil and gas, petrochemicals, energy, chemicals, technology, aviation and defense.
• Responsible for maintaining and managing day to day client communications and deliverables.
• Responsible for preparing and managing client events and conferences – off site and on ground support.
  

Clients: Boeing, Dow Chemical, Honeywell, QatarGas

Account Executive serving the corporate practice at GolinMENA. Key responsibilities included:

• Day to day client support
• Content development (English and Arabic)
• Media relations (local, and regional)
• Measurement and monitoring
• PR office set up and management