Anchal Mehdiratta
Dubai,United Arab Emirates
Summary
Seasoned Account Manager with 9 years of experience. Excellent client oversight, issue resolution and relationship-building skills, highly effective at maximising repeat business opportunities. Proactive and detail-orientated with excellent time management and communication skills and strong ability to work with stakeholders
Overview
11
11
years of professional experience
3
3
years of post-secondary education
1
1
Certification
Work History
Growth Account Manager
Deliveroo
Dubai, United Arab Emirates
01.2022 - Current
- Strategic growth partner for top 6 QSR (Quick Service Restaurants) accounts in UAE. Closely work on yearly joint business plans for McDonald's, Domino's and Subway.
- Total revenue monthly for these accounts is close to 2.4 million USD (9 million AED)
- Maintained marketing playbook month on month to ensure regular activities for each partner in order to grow business
- Achieved 120-150% of quarterly targets 6 out of 5 quarters at Deliveroo across all metrics
- Secured minimum guarantee for marketing spends from top accounts ranging between 2-3% month on month based on their previous month Gross Merchandise Value
- Closely work with the operations team to ensure that that metrics for top 100 accounts in UAE remain above 95% and worked on the offender list to improve if needed
- Leading operations and adverts project for the UAE Account Management team
- Increased advert utilisation for the UAE market from 61% to 72% with new strategies and ad bids
- Currently working with the General Manager and Commercial Head at Deliveroo to improve restaurant participation in adverts to improve company revenue
Strategic Account Manager
Swiggy
Bengaluru, India
02.2018 - 04.2021
- Managed top 10 delivery accounts in South India for Swiggy and grew revenue by 190% for top delivery player in only 8 months with same number of outlets by planning monthly marketing playbooks for better visibility
- Conducted in-depth market research on cuisine requirements, consumer behaviour and order trends in the country to help partners open virtual brands
- Started the first virtual brand restaurant in Swiggy, which lead to team formation for similar projects country wide
- Used different marketing tools for different sizes of accounts based on the targeted growth and devised a plan around these each month
- Collaborated with the marketing team to plan growth strategies for each of the brands
- Witnessed 64% and 121% growth for top accounts utilising in-app and offline marketing tools
- Signed JPB exclusive deals with multiple partners to continue food delivery only through Swiggy in India
- Sales Coach for 15+ people in the front end sales team on new products/tools
- Work closely with the health team to launch health hub in Bangalore which contributed to 3.5% of the daily business for Swiggy in 2020.
Key Account Manager
Zomato
Delhi and Bengaluru, India
05.2013 - 09.2017
- Managed a strong portfolio of restaurants across India for 2 years with a retention rate of 97% MoM while increasing their billing steadily
- Sold advertising properties on Zomato to 65+ accounts during the first 6 months, worked on increasing their visibility through multiple channels and held the highest billing in Bangalore throughout this tenure
- Managed the complete portfolio) Dining, Online Ordering and Table Reservations for 16 highest paying clients in Gurgaon and advised them on growth strategies MoM.
- Reported on account progress, targets and forecasts and sought solutions to better performance at account level
- Built and developed constructive relationships with clients to increase account spending and loyalty.
Education
BBA - Marketing
Christ University
Bangalore,India 06.2010 - 04.2013
Skills
- Problem Solving Skills
- Account Management and Sales
- Team Player
- Project Management Skills
- Relationship-building and management
- Mentoring and coaching
- Forecasting abilities
- Pay-Per-Click (PPC) marketing
Languages
English
Native
Hindi
Fluent
Certification
Digital Marketing From Google Garage
Timeline
Growth Account Manager
Deliveroo
01.2022 - Current
Strategic Account Manager
Swiggy
02.2018 - 04.2021
Key Account Manager
Zomato
05.2013 - 09.2017
BBA - Marketing
Christ University
06.2010 - 04.2013
Digital Marketing From Google Garage
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