Summary
Work History
Education
Skills
Languages
Passions
Timeline
Generic
ANDREA FABBRI

ANDREA FABBRI

Dubai Marina

Summary

Dedicated and results-oriented professional with over two decades of progressive experience in retail management. Leveraging expertise in sales strategy development, team leadership, and operational excellence to drive growth and profitability across designated regions. Reliable Manager demonstrating high level of ownership and initiative. Possessing exceptional work ethic and desire to go above and beyond to exceed company expectations. Offering knack for building productive working relationships. Successful in fast-paced, deadline-driven environments to manage goals and team development. History of thriving in team-oriented environments.

Work History

IKEA Regional Commercial Competence Manager

IKEA Al Futtaim
Dubai
01.2024 - Current
  • Oversaw daily operations ensuring adherence to IKEA standards and customer satisfaction.
  • Managed team performance through training, feedback, and motivation initiatives.
  • Conduct a review to secure the correct implementation of the IKEA concept in all customer meeting points.
  • Assess training needs, and deliver relevant courses to enhance commerciality and performance.
  • Create ad-hoc training from scratch if it is not provided by Inter IKEA franchisor.
  • Translate the business plan directions into a learning strategy to achieve common goals.
  • Coordinated cross-departmental collaboration to enhance service delivery and efficiency.
  • Coached, mentored and trained team members in order to improve their job performance.
  • Provided leadership during times of organizational change or crisis situations.
  • Recruited and hired qualified candidates to fill open positions.

Regional Head of Sales and Range

IKEA Al Futtaim
01.2021 - 12.2023
  • Spearhead the commercial strategy for IKEA UAE, Egypt, Qatar, and Oman in alignment with regional goals and directives.
  • Collaborate closely with the Regional Commercial Manager to achieve predetermined targets for turnover, profitability, and markdown.
  • Strategically manage the pricing process to ensure profitability while maintaining a competitive price perception in the market.
  • Provide commercial guidance and prioritize product range based on local demands and global directives.
  • Partner with the Customer Fulfilment Manager to establish the range frame and optimize regional commercial activities.
  • Develop and implement comprehensive reporting mechanisms to monitor KPIs and benchmark performance across all stores.
  • Analyze market dynamics to identify growth opportunities and support new store openings with tailored sales briefs and market insights.
  • Led regional operations to align with brand standards and customer experience.
  • Managed cross-functional teams to implement strategic initiatives across multiple locations.
  • Analyzed market trends to inform regional sales strategies and planning.
  • Provided guidance on strategic planning initiatives aimed at increasing revenue streams in the region.
  • Monitored business trend forecasts and adjusted budgets and operational plans to maximize growth and opportunities.

Sales Manager

IKEA Al Futtaim
Dubai
01.2019 - 01.2021
  • Directed sales operations at the Dubai Festival City store, overseeing turnover, GM0, and profitability targets.
  • Developed and executed the store business plan in collaboration with cross-functional teams.
  • Led a diverse team to deliver exceptional customer experiences and achieve key performance indicators.
  • Enhanced product relevance and sales team competence through training and development initiatives.
  • Fostered a culture of continuous improvement, resulting in increased employee satisfaction and operational efficiency.
  • Implemented innovative approaches to streamline processes and optimize resource utilization.

Sales Manager

IKEA UK ltd
London
01.2019 - 01.2021
  • Managed sales operations at the London Tottenham store, responsible for driving turnover and profitability.
  • Developed and executed localized commercial strategies to support the achievement of business objectives.
  • Led a multicultural team to deliver outstanding customer service and meet sales targets.
  • Championed change initiatives and fostered a collaborative work environment conducive to innovation.
  • Ensured customer satisfaction by maintaining high standards of product presentation and service delivery.

Commercial Manager

IKEA ITALIA Retail srl
Rimini
01.2017 - 01.2019
  • Oversaw commercial operations at the Rimini store, responsible for driving store turnover and implementing the commercial strategy.
  • Accountable for brand image, range presentation, and store layout to ensure an excellent customer experience.
  • Led initiatives to improve the quality of the customer journey and enhance overall satisfaction levels.
  • Implemented innovative approaches to adapt to the fast-paced retail environment and capitalize on commercial opportunities.

Sales Manager

IKEA ITALIA Retail srl
Rimini
01.2014 - 01.2017
  • Managed sales operations at the Rimini store, leading a team of 80 individuals to achieve sales targets and deliver exceptional customer service.
  • Developed and executed localized commercial strategies to drive business growth and enhance profitability.
  • Implemented changes to improve operational efficiency and maximize sales opportunities.

Store Manager

BRICOFER scarl
01.2009 - 01.2014
  • Directed operations at a point of sale for a leading Italian DIY chain, overseeing P&L, daily operations, and team management.
  • Led a team of 20 employees, including recruitment, assessment, and training initiatives.
  • Managed the ordering process and ensured the implementation of effective communication and local commercial offers to align with the market.
  • Provided weekly KPI reports to the central office, demonstrating a commitment to performance monitoring and accountability.

Education

Associate of Arts - Philosophy

Universita' Di Bologna
Bologna, Italy
01-1995

Skills

  • Sales strategy development
  • Team leadership and management
  • Commercial operations management
  • Customer experience enhancement
  • Market analysis and opportunity identification
  • Cross-functional collaboration
  • Performance monitoring and reporting
  • Change management and innovation
  • Training and development

Languages

  • Italian, mother tongue
  • English, fluent

Passions

  • Martial art
  • Ski
  • Surf
  • DIY
  • Music
  • Reading

Timeline

IKEA Regional Commercial Competence Manager

IKEA Al Futtaim
01.2024 - Current

Regional Head of Sales and Range

IKEA Al Futtaim
01.2021 - 12.2023

Sales Manager

IKEA Al Futtaim
01.2019 - 01.2021

Sales Manager

IKEA UK ltd
01.2019 - 01.2021

Commercial Manager

IKEA ITALIA Retail srl
01.2017 - 01.2019

Sales Manager

IKEA ITALIA Retail srl
01.2014 - 01.2017

Store Manager

BRICOFER scarl
01.2009 - 01.2014

Associate of Arts - Philosophy

Universita' Di Bologna

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