Andrey Tarasov

QIWI Wallet (qiwi.com) - is a electronic money with a more than 10 mln users.

Key achievements:

- a 3-year product development strategy was created and approved with a focus on key segments and underserved categories of high-margin users;
- new features launched: fast payment system, new tariffs, lending, online identification
- Net Revenue for 2021 exceeded budgeted targets by 15%

Key responsibilities:

• Managing expectations and working with feedback from a large number of stakeholders: business customers, compliance and AML / CFT, lawyers, accounting, regulators and others.
• Formation of user segments, research, creation of product vision, strategy and Product Roadmap.
• Testing product hypotheses, working with product metrics and product P&L.
• Formation of CJM, user stories and acceptance criteria, creation and prioritization of the product backlog.
• Coordination of the work of cross-functional teams in the framework of creating new products and features: direct work with development teams, analysts, designers, marketing and others.
• Work with product P&L, formation and monitoring of business indicators, decision-making based on metrics and product goals

Sovest - is an installment card with the ability to make purchases according to the BNPL (Buy Now Pay Later) model, returning money in installments over several months. Active audience - 800 thousand users.

Key achievements:

- Communications between business customers and IT are established, the conflict is settled, TTM is reduced;
- regular delivery of functionality and increment to users is ensured;
- the functionality of paid options was created, expanding the capabilities of the product for users and providing > 50% of revenue in the P&L of the product 6 months after the launch
- launched a loyalty program that increased revenue from active audience by 20%

Key achievements:

- The transformation of the project office was carried out, the change in organizational design, business processes and methodologies in order to move from a project to a product approach
- Implementation of Agile methodologies and building processes in product development:
- revision of roles, integration into product teams of scrum masters and analysts.

Key achievements:

- agile product development processes are built;
- market share 70% in 2016 (55% in 2013)
- refactoring of outdated software for terminals and transition to a new one for the entire agent network

Different roles in sales and business development directions.

Key responsibilities:

- Development of a strategy and priority for the development of products and services for the QIWI b2b segment.

- Determination of a portfolio of projects in the zone of proximal development and in the perspective of 1-2 years.
- Planning KPI and budget of the department, monitoring its implementation.
- Management and development of personnel in the department: training, motivation, joint study of tasks.
- Protection of projects on the strategic committee, work with projects in key segments.
Other career stages in the company in the direction of sales and business development:
• Head of category development;
• Head of Key Accounts;
• Head of department for work with banks and network projects.