Anees Noor Mohammed
Dubai,UAE
Summary
My objective is to handle a challenging business-driving role in a well-established MNC Organization.
That organization should hold a competitive product portfolio and operate in diverse markets/ channels providing a broad prospect for career improvement.
Overview
11
11
years of professional experience
1
1
Certification
Work history
Retail & Trade Activation Manager - GCC & Levant
L'Oréal Middle East
Dubai, UAE
05.2022 - Current
- In Charge of developing Full Brand Annual Activation plan aligned with category growth drivers, strategic business interests and customer needs while positively influencing shopper path to purchase.
- Created and maintained retailer specific activations tasked with ensuring category and segment ambitions thereby supporting brand growth aspirations.
- Created and maintained shopper focused database to execute curated activation initiatives that deliver both short and long term brand portfolio aspirations, driving optimal physical availability, engages shoppers and drive conversion.
- Effectively cascade developed activity plans across business functions such as sales and business development to ensure transversal alignment and unified ambitions.
- Responsible for all Shop In Shop projects from concept creation, supplier negotiations and execution across trade.
- Tasked with creating and developing POSM Tools, category planograms, and GWPs to support sales while delivering effective ROI.
- Developed and Ensured in-store best in class POS and sales selling stories are tailored appropriately for assigned customer/channel and designed to maximize conversion and impact in the retailer/channel.
- Archive pictures of all, Animations, New launches, Re-Boost and present it quarterly to the regional team to collect feedback from commercial team to improve and maximize our market share.
- Conduct regular market visits to ensure spot-on updates and check on competition activities. In-
turn provide executive support in meetings based on studied data.
Retail Design Manager
L'Oréal Saudi Arabia
Jeddah, KSA
02.2021 - 04.2022
- Responsible for National planning and execution of all yearly Integrated Marketing activities (product launches, Trade/consumer promotions, events sponsorships).
- Prepare National/ Regional promotional Trade initiatives and manage Trade Spend ensuring optimized ROI.
- Full ownership of brand activation in all trade channels across the kingdom (Modern/ Traditional Trade & On Premise, Drug and Beauty Stores).
- Set Merchandising Guidelines based on sales trends and commercial strategies.
- Identify Market opportunities based on market research findings and consumer insights.
- Custodian of the Trade Marketing A&P Budget (±5 MUSD) to be utilized to activate new launches as per marketing calendar and ensure required POSM are produced and distributed to the respective regions prior on counter date.
Head of POS & Merchandising
L'Oréal Saudi Arabia
Jeddah, KSA
07.2019 - 01.2021
- Work closely with sales team to ensure TRADEMARKETING STRATEGIES are aligned with sales objectives and revenue targets while maintaining close relationship with sales team to attain
accurate forecast. - Development and execution of trade / consumer promotions including participating in pricing strategy, sales estimates, operations liaison and POS development.
- Utilizing pre-approved or develop Market specific planogram programs as effective solutions for Key Accounts / working with all assets available and developing new programs when needed including in-store merchandizing.
- Study and Formulate Best Practice for PROFITABLE TRADE Marketing activities.
- Provide detail report to finance on all Tangible assets for creating code and auditing purpose.
- Managing National Merchandising Teams comprising of 107 team members spread out across the kingdom.
POS & Merchandising Project Manager
L'Oréal Saudi Arabia
Jeddah, KSA
10.2015 - 06.2019
- To define and create the POSM solutions curated to retail landscape and inline with Merchandising strategy in order to implement the brand image and identity in stores, and to reinforce brand visibility in line with global guidelines.
- Train Contractors on each Brand guideline and their specific material code for optimum quality and finish.
- Ensure coordination of all operational activities to promote efficiency, maximise processing, throughput and ROI.
- Work with designers for creating and adjusting the artwork as per region requirement and obtain approval from respective product managers.
- Work in line with Field Merchandising Supervisor and provide all required tools on ground (viz.Animation/POSM
Shelf Rails, Inserts, Flags and clips) to maintain shelf Management as per contract. - Work in hand with marketing department to prepare sales book adopting KSA requirement.
Operations manager
Expert Step Absolute Solutions
Riyadh, KSA
04.2014 - 09.2015
- Creating and Implementing operational management systems, processes and best practices.
- Formulating strategic and operational objectives to ensure consistent and effective business growth.
- Performing quality controls and monitor production KPIs to ensure compliancy and best in class standards.
- Aided senior leadership by recommending corrective actions and improvements to company operations.
- Minimised discrepancies by effectively training employees on best practices, policies and procedures.
- Partnered with internal teams to develop new operating opportunities to enhance service delivery.
- Drove performance while managing and maintaining customer expectations, quality standards and SLAs.
Quality Control Engineer
Al Khayarin Switchgear - Siemens Sivacon Qatar
Doha, Qatar
12.2012 - 03.2014
- Monitored and assessed quality of assembled LV switchgear solutions.
- Investigated customer complaints to address areas of improvement and eliminate non-conformances.
- Investigated incidents of non-conformance using analyses techniques.
- Approved incoming materials by confirming specifications and taking measurement tests.
- Documented inspection results by completing logs.
- Coached and mentored junior employees.
- Kept equipment operating and in good condition by performing quality checks and calling in for repairs when needed.
Education
Bachelor of Engineering - Electrical and Electronics
ST Joseph’s Engineering College
India 09/2008 - 05/2012
Skills
- Performance optimisation strategies
- Grounds inspections
- Marketing and advertising
- Regulatory compliance
- Contractor sourcing
- Financial management
- Budget development
- High-value project management
- Activation planning and management
- Retail marketing
- Brand identity development
- Hiring and training
- Interdisciplinary collaboration
Languages
English
Fluent
Urdu
Fluent
Hindi
Fluent
Tamil
Intermediate
Arabic
Elementary
Malayalam
Elementary
Certification
- Programmable Logic Controller Training - [3months]
- HMI Programmer Training - [7 days]
- Project Management - [3 days]
Hobbies
- Outdoor Camping and Safari.
- Nature and Scenic Photography.
- Agriculture and Farming Studies.
Timeline
Retail & Trade Activation Manager - GCC & Levant
L'Oréal Middle East
05.2022 - Current
Retail Design Manager
L'Oréal Saudi Arabia
02.2021 - 04.2022
Head of POS & Merchandising
L'Oréal Saudi Arabia
07.2019 - 01.2021
POS & Merchandising Project Manager
L'Oréal Saudi Arabia
10.2015 - 06.2019
Operations manager
Expert Step Absolute Solutions
04.2014 - 09.2015
Quality Control Engineer
Al Khayarin Switchgear - Siemens Sivacon Qatar
12.2012 - 03.2014
Bachelor of Engineering - Electrical and Electronics
ST Joseph’s Engineering College
09/2008 - 05/2012
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