ANGAD MANAVJEET SINGH
Dubai,United Arab Emirates
Summary
Marketing executive specializing in CRM campaign management, customer lifecycle marketing, and influencer partnerships. Expertise in MoEngage for push notifications, Gupshup for WhatsApp campaigns, and email marketing automation. Proven ability in audience segmentation, performance analysis, and cross-functional collaboration to enhance user retention, engagement, and revenue growth. Background in talent management and the entertainment industry adds a unique perspective to brand and lifestyle marketing initiatives.
Overview
2
2
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Marketing Executive / CRM Specialist
Danube Home (Danube Properties UAE)
Dubai, UAE
05.2025 - 05.2026
- Own and execute end-to-end customer engagement campaigns across channels including push notifications, email, surveys, triggers, landing pages, website journeys, automated flows and WhatsApp, driving retention and incremental revenue through customer engagement platforms like MoEngage and Power BI for data visualization
- Build and deploy promotional and lifecycle journeys (onboarding, activation, retention, reactivation) aligned with customer segments, purchase patterns, and lifecycle stages
- Plan and run WhatsApp campaigns via GupShup AI Platform, crafting WhatsApp Business API’s, targeted messaging and CTAs, testing variations, and optimizing for higher conversions and sales impact
- Segment the customer base using behavioral, transactional, and engagement data to deliver personalized, timely communication at scale
- Monitor campaign performance closely, marketing KPI’s analyze open rates, CTR, and conversion trends, and take data-driven actions such as A/B testing, timing optimization, and content refinement to improve results
- Work closely with design and product teams to align messaging, creatives, and user journeys, ensuring consistency in brand voice and a seamless customer experience across touch-points
- Manage campaign calendars, coordinate campaign launches, and support broader retention and repeat purchase strategies through structured communication planning
Marketing Intern → Management Trainee
Bottomline Media Pvt. Ltd
Mumbai
12.2024 - 05.2025
- Managed and maintained databases of influencers, celebrities and brand contacts used across marketing campaigns
- Coordinated influencer and celebrity partnerships end-to-end from initial outreach through to campaign execution
- Assisted in planning and executing high-profile brand events, overseeing logistics and ensuring premium guest experiences
- Curated event playlists and managed on-site execution for exclusive brand showcases and industry events
- Prepared client presentations, pitch decks and internal reports to support business development
- Conducted cross-industry research to surface brand opportunities, emerging trends and potential collaborations
- Promoted to Management Trainee within the internship period based on performance and initiative
Social Media Marketing & Live Events & Entertainment Executive
TM Ventures / Entertainment Consultant India Pvt. Ltd
Mumbai
07.2024 - 10.2024
- Conducted in-depth research and evaluation of artists and influencers across major social platforms, analyzing audience demographics, reach, engagement metrics, and content alignment to ensure strong campaign fit and ROI
- Built and maintained a comprehensive network of talent managers, agents and industry stakeholders, supporting structured outreach strategies and contributing to business development and partnership pipelines
- Benchmarked talent pricing, collaboration models and market rates across categories to provide data-backed recommendations for campaign budgeting, negotiations and brand endorsement strategies
- Collaborated in the development of high-impact, client-facing pitch decks and presentations, translating campaign ideas and talent strategies into compelling narratives for stakeholder meetings
- Managed and continuously updated centralized databases of artists, influencers and key industry contacts, ensuring accuracy, accessibility, and strategic usability for ongoing campaigns and partnerships
Education
Bachelor of Arts — (Honors) -
Middlesex University London
London, United Kingdom 09.2023 - 07.2024
MoEngage Growth Marketing Expert - Growth Academy Course
Danube Home (Danube Group UAE)
Dubai, United Arab Emirates 07.2025 - 05.2026
PowerBi Training - Data Visualization & Reporting Basics
Danube Home
Dubai, United Arab Emirates 07.2025 -
HubSpot CRM
Dubai
Dubai /2025 -
CRM Fundamentals & Customer Lifecycle Management -
Danube Home (Danube Properties UAE)
Dubai, United Arab Emirates 07.2025 -
Diploma of Higher Education - Creative Arts
AR Rahman KM College of Music & Technology
Chennai, India 08.2019 - 07.2022
High School Diploma - undefined
Gems Wellington Academy Al Khail
Dubai, United Arab Emirates 01.2018 - 01.2019
Skills
- Customer Engagement Platforms
- WhatsApp Business API’s
- Email Marketing
- CRM Campaigns
- Customer Segmentation
- Campaign Analytics, Research & Market Analytics
- Social Media, Film, Music, Influencer Marketing
- Brand Communication
- Database Management
- Event Management
- MS Excel, PowerBi, HubSpot, PowerPoint, AI Platforms
- AI Automation
Certification
Certifications of Merit: Creative Arts
Languages
English (Fluent)
Hindi (Native)
Notable Achievements
- South Indian Regional Film Project (2021): Worked with Oscar Winner Composer A.R. Rahman sir’s team for a film starred Actor Mohanlal Directed By B. Unnikrishnan
- Participated in Disney’s West End Choir – Choir Performance Execution
- Sound art collaboration execution with Transport for London, London, United Kingdom
- Global Teacher Prize Award Show with Hugh Jackman (2019): Worked alongside the team of Hollywood Actor Hugh Jackman in Dubai
Timeline
MoEngage Growth Marketing Expert - Growth Academy Course
Danube Home (Danube Group UAE)
07.2025 - 05.2026
PowerBi Training - Data Visualization & Reporting Basics
Danube Home
07.2025 -
CRM Fundamentals & Customer Lifecycle Management -
Danube Home (Danube Properties UAE)
07.2025 -
Marketing Executive / CRM Specialist
Danube Home (Danube Properties UAE)
05.2025 - 05.2026
Marketing Intern → Management Trainee
Bottomline Media Pvt. Ltd
12.2024 - 05.2025
Social Media Marketing & Live Events & Entertainment Executive
TM Ventures / Entertainment Consultant India Pvt. Ltd
07.2024 - 10.2024
Bachelor of Arts — (Honors) -
Middlesex University London
09.2023 - 07.2024
Diploma of Higher Education - Creative Arts
AR Rahman KM College of Music & Technology
08.2019 - 07.2022
High School Diploma - undefined
Gems Wellington Academy Al Khail
01.2018 - 01.2019
HubSpot CRM
Dubai
/2025 -