ANIL KUMAR NEELAKANDHAN

Heading two distinct SBUs - One specializing in Project Execution and the other in Brand Marketing

Turn around the loss making units and make the operation sustainable

Induct World's Leading Brands in Engineering Products and forge long term Strategic Alliance

Envision the Growth Strategy for the SBUs and develop the manpower to attain the goals

Strengthen the Customer Service Management System and ensure repeat Orders from Ministries and Govt Departments

Develop Suitable Subcontractors for Project Execution and Retrofitting Jobs

Join Hands with other Group Cos for Co-Marketing of System Integration Services , Security & Communication and Lighting Products

The task involved

1. Build the Brand AFTRON and improve its foot print in the MENA Region

2. Firm up the assortments - by phasing out the non core segments while covering the full spectrum in the Core and Strategic Sector

3. Improving the productivity of the staff and training them

4. Strike excellent relationship with Modern Trade and B2B Customers

5. Take up Mini Turnkey contracts for Installation of Builtin Kitchen Equipments for Domestic as well as Commercial Buildings

6. Add Brands which can complement AFTRON and thus improve per person productivity

The KRAs where the following

1. Working closely with the Global Sourcing team , induct the range of products which can give fillip to the Brands Growth

2. Introduced the Major Appliances and Air Conditioners

3. Change the perception of NIKAI and NIKURA Brands from a small Appliances Brand into a Major Appliances Brand

4 .Tie up with Major White Goods Manufacturers for supply of Large Appliances

5.Forge tie up with Modern Retail Chains and improve visibility

6. Develop Institutional Business and win contracts for long term supplies and AMCs

As the Head of the State Operation , I was responsible for

1. Meeting the Budget Profitability

2. Handle all Governmental Relationships, Banking, Legal and Tax matters

3. Guide, motivate and complement the field team to achieve the Business Objectives

4. Negotiate with the Subcontractors and keep the cost under control

5. Attend techno-commercial discussions with Clients and clinch the deals

6. Attend Site issues and resolve conflicts

7. MIS preparation and reporting to the President

The role comprised of the following

1. Ensure trouble free running of the Power Plant

2. Carry out planned as well as Emergency Maintenances

3. Help the operators incase of any technical snag

4. Program overhauling in line with the Load Dispatch Team's Requirements

5. Procurement of Parts and Consumables timely and control the obsolete inventory

6. Train the Technicians and Trainee Engineers

7. Preparation of MIS and respond to high level queries from Minister's office etc

I was responsible for

1. Dealer Network Expansion

2. Setting up of Neighborhood Service Centres

3. Recruitment and Training of Promoters

4. Customer Service Management and Inventory Control

5. Dealer Claims Management

7. New product Launches

8. Advertisement and Outdoor Publicity

9. Devising Sales and Dealer Schemes

10. Preparation of AOP and controlling Costs

11. P&L Management

As the Engineer - Sales and Marketing (of Power Moving Equipments such as CTs, SF6Circuit Breakers, Relays and LTUG/FRLS/ACSR/AAAC Conductors ) I was in charge of

1. Preparation of Bids for Power Project Supplies and Execution

2. Offer the right solution for State Electricity Boards and other Power Producing Agencies

3. Generation of Enquiries

4. Tie up with Sub Contractors

5. Negotiate price variation claims with Customers as well as Suppliers

6. Attend Technical Discussions

7. Devise the plan for Maximizing the Import of Raw Materials while accomplishing the Value Addition Crteria