Anita Bedwa

Results-driven professional with expertise in analytics and reporting, marketing strategy, and technical skills. Proficient in data analysis, performance tracking, and visualisation tools such as Google Data Studio and Power BI. Adept at SEO/SEM fundamentals, content performance analysis, and customer journey mapping to optimise marketing strategies. Skilled in Microsoft Excel (Pivot Tables, VLOOKUP), basic SQL, PowerPoint, and Canva for technical tasks. Strong communication, critical thinking, research, and mentoring abilities enhance collaboration and problem-solving efforts. Committed to leveraging analytical insights to drive impactful business decisions while fostering growth-oriented strategies.

Takes on challenging new role harnessing interpersonal skills, collaboration and problem-solving. Driven to deliver high-quality service and consistent results.

Loyal employee with solid understanding of training and mentoring employees. Dedicated team player, proactive and hands-on in task completion.

Energetic employee well-versed in strong communication and organisation skills. Seeks solutions to problems and applies extensive analytical knowledge to findings. Adept at multi-tasking, leading group discussions and managing projects.

• Areas of Expertise Included:
• Managed personal e-commerce page and been active in social media, following trends being active to what is required in digital marketing.
• Typed documents such as correspondence, drafts emails, preparing daily and weekly reports, creating effective presentations for management.

50 or more certification courses and webinars covering Canva, latest technology, AI, digital tools to enhance online skills.

Mentoring, event organizing, photography travel and running.

• Why I Am Looking for a Career Change
• After several years of teaching in an academic setting, I am now looking to apply my knowledge in a more practical, real-time business environment. My growing interest in digital tools, analytics, and customer behavior analysis led me to pursue professional certifications and hands-on projects in digital marketing. I am ready to contribute to a results-driven marketing team where I can analyze performance data, generate insights, and support decision-making that impacts real business outcomes.
• Digital marketing essentials
• Content marketing mastery – alignments and strategies, management system, calendar planning, developing consumer profile, content marketing metrics.
• Facebook ads – CTR, CPC and conversion.
• SEO – on page SEO, off page SEO, content and keyword strategy.
• Google Ads – for precise targeting.
• Display and video advertising techniques – GDN, YouTube ads, social media platforms (tiktok, linkedin, meta).
• Google Analytics in details – measuring, analyzing and reporting website data.
• Email marketing – open rate, CTR, conversion rate.
• Digital Marketing Fundamentals – LinkedIn Learning.
• Digital Tools: Google Analytics, Google Tag Manager, SEMrush, Ahrefs, Google Search Console.

• Excellent at translating complex data into actionable insights.
• Strong grounding in marketing theory and consumer psychology.
• Proven ability to guide, mentor, and lead educational discussions on emerging digital trends.
• Eager and quick to learn new tools and technologies.
• Comfortable working independently or within cross-functional teams.