ANJALI PANDEY

• Build and manage partnerships with brands, banks, and other key partners to grow the business.
• Plan and run marketing campaigns for the GCC region to promote our products and offers.
• Work with international agencies to manage campaigns in other countries and make sure everything runs smoothly.
• Work closely with vendors to collect, update, and manage product listings, ensuring accurate and up-to-date information on the platform.
• Help shape the product and marketing strategy based on what our customers need and what works in the market.
• Track campaign results and use the data to make future campaigns better.

Brand & Performance Marketing Executive

Nolte FZE LLC, Dubai

• Managed multi-channel digital campaigns, including Google Ads, Meta Ads, TikTok, and YouTube Ads, to boost brand awareness and drive lead generation in luxury kitchen sector.
• Led influencer marketing initiatives, collaborating with industry-relevant influencers to amplify brand reach and engagement.
• Coordinated with external marketing agencies to Strategize and optimize campaigns, ensuring alignment with brand objectives and KPIs for maximum ROI.
• Worked closely with internal teams and agencies on content creation for social media campaigns, tailoring content to appeal to target demographics across Middle East, Asia, and Africa.
• Conducted A/B testing and conversion optimization experiments to continuously improve user experience on landing pages.
• Analyzed competitor trends and insights to adjust strategies, making data-driven optimizations to improve campaign outcomes.

• Planned and implemented integrated Search, Display, and Discovery campaigns on platforms like Google Ads, Facebook Business Manager
• Worked on multiple Google tools like Capone, Hero Ada Data Analyzer Search, Iba Dash, Ads Health, and Google Tag Assistant Legacy
• Produced individualized campaign performance reports, enabling flexible delivery approached to maximize engagement and reach
• Defined clear metrics to measure impact and track program of ongoing and newly launched campaigns
• Interpreted performance data and translated findings into optimization actions
• Monitored campaigns to enforce adherence with agreed timeframes, budgets and requirements
• Help clients with troubleshooting different Issues in managing Google ads

• Managed Google Search Ads and Display Ads.
• Handled content creation for the campaigns for multiple industries.
• Managed campaigns for various Brands like Godrej Properties, ICICI Bank, Maruti Suzuki, Hindustan Uniliver, ITC Maurya Hotel, H&M for completing projects within agreed timeframes while maintaining outstanding quality
• Utilized Google Analytics and HubSpot to monitor PPC advertising campaigns
• Helped Advertiser to create Google My Business Account