Anju Siju Mathew
Dubai,DU
Summary
Innovative Marketing leader with 7+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
London City Trading
06.2023 - Current
- Boosted brand awareness through the creation of engaging social media campaigns.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Increased conversion rates through thorough A/B testing of website design elements and calls to action.
- Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
Senior Digital Marketing Specialist
Poorvika Head Office
08.2019 - 04.2023
- Enhance online visibility and improve search engine rankings.
- Optimize website traffic and strengthen the brand's digital presence.
- Conduct keyword research to identify valuable search terms and trends.
- Perform on-page optimization to improve website content and structure.
- Execute link-building strategies to increase domain authority and referral traffic.
- Improve organic search performance through strategic SEO practices.
- Collaborate with cross-functional teams to ensure cohesive marketing campaigns.
- Provide data-driven insights and recommendations to inform decision-making.
- Monitor and analyze SEO performance using tools like Google Analytics and Search Console.
- Stay up-to-date with the latest SEO trends and best practices.
Digital Marketing Executive
Tutormine
12.2016 - 05.2019
- Promote cutting-edge e-learning solutions to a diverse audience.
- Build a strong brand presence for Tutormine E-learning Providers.
- Drive customer engagement through targeted marketing efforts.
- Implement effective online marketing strategies to enhance platform reach and impact.
- Develop and execute campaigns across various digital channels, including social media, email, and search engines.
- Collaborate with cross-functional teams to align marketing initiatives with overall business goals.
- Monitor and analyze campaign performance to optimize marketing strategies.
- Create compelling content to attract and retain customers.
- Utilize data-driven insights to inform marketing decisions and improve outcomes.
- Stay up-to-date with industry trends and best practices in online marketing and e-learning.
Education
Bachelor of Technology - Computer Science
College of Engineering, Chengannur
Alapuzha, India06.2014
Skills
- KPI Monitoring
- Market Analysis
- Audience Engagement
- Google Analytics Setup
- Social media activities
- Marketing Strategies
- Audience outreach
- Google Analytics
- Trend Analysis
- SEO proficiency
- Calculating ROI
- Copywriting and editing
- SEM strategy development
- Digital Marketing
- Search Engine Optimization
- Strategic Planning
- Brand Development
- Revenue Generation
- Social Media Management
- Email Marketing
- Content Marketing
- Email marketing campaigns
- Social Media Marketing
- Marketing strategy
- Keyword analysis
- SEO Strategies
- E-commerce Marketing
- Online Branding Strategies
- Web Design Principles
- HTML and CSS Knowledge
- Digital Advertising Platforms
- Conversion Rate Optimization
- Marketing Automation Tools
- Business Development
- Online Marketing
- Keyword Research Proficiency
- Competitor Analysis Techniques
- Content Marketing Strategy
- Affiliate Marketing Management
- Market Trends Analysis
- Campaign Performance Tracking
- Multitasking
- Social Media Platforms
- Interpersonal Skills
- Problem-Solving
- Social Media Strategy
- Public and Media Relations
- Organizational Skills
- Market Research Analysis
- Video Marketing Techniques
- Social media expert
Certification
- Skill Nation - Issued Apr 2023 - Advanced Google Ads Mastery
- Digital ProSchool - Issued Aug 2019 - Digital Marketing
Languages
English
Timeline
Digital Marketing Manager
London City Trading
06.2023 - Current
Senior Digital Marketing Specialist
Poorvika Head Office
08.2019 - 04.2023
Digital Marketing Executive
Tutormine
12.2016 - 05.2019
Bachelor of Technology - Computer Science
College of Engineering, Chengannur
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