Summary
Overview
Work history
Education
Skills
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Certification
Personal Information
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Timeline
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Arpit Agrawal

Arpit Agrawal

Al Barsha 1,United Arab Emirates

Summary

A seasoned Digital Advertising expert with over 13 years of experience in driving all round brand growth through marketing channels like programmatic, social, and affiliate networks. Proven track record of exceeding KPIs for Fortune 500 brands (Dell, L'Oreal) and regional giants (Aramco, DAMAC, NEOM, McDonald's KSA) while managing multi-million dollar budgets. Expertise in delivering business winning media strategies, data driven media planning, stakeholder management, account up-selling, campaign management, media buying, and ad network/DSP management (DV360, Adobe Ad Cloud, Amazon Ads, etc.). Adobe Certified Expert in DSP, Analytics, and Audience Manager, demonstrating a deep understanding of data-driven optimisation for maximum ROI.

Overview

13
13
years of professional experience
4
4
years of post-secondary education
1
1
Certification

Work history

Senior Manager - Performance Marketing

DAMAC Properties
Dubai, UAE
10.2024 - Current
  • Led end-to-end digital media strategy and execution for major property launches, including DAMAC Islands, DAMAC Riverside Views, and DAMAC Chelsea Residences, driving strong buyer engagement in the UAE and international markets. Delivered AED 400M+ in direct sales across performance marketing channels in just 7 months, contributing significantly to overall project revenue.
  • Developed and managed advanced Salesforce-integrated lead flows, aligning media investments with sales team workflows for seamless conversion tracking and improved lead nurturing.
  • Built performance-focused media plans leveraging audience insights, bid strategy optimization, and post-launch analytics; consistently identified and tested new platform features to stay ahead of market trends.
  • Drove collaboration with the sales and CRM teams to enhance lead quality, shorten sales cycles, and increase conversion efficiency for high-value real estate assets.
  • Worked with internal data integration teams to create high-intent custom audience segments using CRM, lead disposition, and historical sales data to improve targeting accuracy and media ROI.
  • Oversaw creative direction and cross-functional coordination with the in-house team to deliver compelling, property-specific ad creatives across all digital platforms
  • Supported multi-channel promotion of international roadshow event with lead gen campaigns targeting the city hosting the roadshow and ensuring a good attendance on the event day

Performance Manager

MCN (UM MENAT - Dubai)
Dubai, United Arab Emirates
05.2022 - 10.2024
  • Strategic Vision for KSA Clients: Led the planning, strategy, and execution of digital campaigns across programmatic and social channels for marquee brands like McDonald's, SRMG, Valvoline, Flora Butter, and Aramco. My deep understanding of the KSA market allowed me to develop effective campaign strategies, consistently exceeding client expectations with an average monthly spend of over $500k.
  • Data-Driven Media Planning: Leveraging market analysis, I tailored result-oriented & efficient strategies for pitches on KSA Giga projects & PIF initiatives like NEOM, Diriyah Company & NAVA
  • Creative Activation for Maximum Impact: Conceptualised and executed innovative campaign activations and custom creative solutions specifically designed to achieve key performance indicators (KPIs).
  • Partnership Management: Forged strong relationships with aggregators and partners, fostering seamless campaign execution and maximizing campaign performance.
  • Full-Funnel Activations: Championed a full-funnel campaign activation approach, prioritizing the lower funnel to achieve the most cost-effective return on investment (ROI).
  • AdTech Expertise: Adept in utilizing leading ad platforms like DV360, CM360, Google Analytics, Amazon DSP, Teads DSP, and social media platforms (Meta, Twitter, TikTok, Snapchat), ensuring maximum campaign reach and impact.
  • Data-Driven Optimization: Harvested insights from campaign reporting and data analysis to develop robust statistical reasoning, informing future campaign planning and maximizing ROI.

Account Manager – Adobe Ad Cloud (TubeMogul)

ADOBE SYSTEMS INDIA
Noida, India
08.2017 - 04.2022
  • Managed Multi-Million Dollar Budgets: Oversaw campaigns for North America market exceeding $5 million monthly for industry giants like Dell, L'Oreal, and Anheuser-Busch InBev, demonstrating my expertise in handling high-value accounts.
  • Client Success & Revenue Growth: Managed client relationships for 3M and Humana, exceeding their expectations across Display, Search, and Social campaigns. I actively upsold the Adobe suite, identifying revenue opportunities and pitching solutions to unlock their full marketing potential.
  • Leadership & Innovation: Led business reviews, mentored new talent, and even developed a certification exam, fostering a culture of learning and growth within the team. My collaboration with the product team further ensured continuous improvement in Adobe's advertising platform
  • Programmatic & Direct Deals Mastery: Leveraged Adobe's DSP and DBM to execute campaigns across Open Exchange and premium PMP deals with publishers like Hulu, CBS, ESPN among many others. This ensured access to the most relevant audiences and maximized campaign performance.
  • Data-Driven Optimization & Reporting: Maintained a keen eye on KPIs through MOAT, DV, Nielsen, and IAS reports, optimizing bids, pacing, and targeting for peak performance and client satisfaction. My fluency in CTR, Viewability, and Completion Rates ensured campaign goals were met consistently

Manager – Publisher Operations

TIMES INTERNET LIMITED
Noida, India
06.2015 - 07.2017
  • Managed a Network of 25+ Publishers: As the primary point of contact (POC) for over 25 digital publishers, I fostered strong relationships, ensured their retention with CTN (Columbia Traffic Network), and maximised revenue for their properties.
  • Streamlined Operations and Revenue Growth: Oversaw publisher invoicing, billing, and guaranteed deals, while collaborating with internal teams to efficiently resolve publisher queries. I ensured adherence to association protocols and maintained accurate documentation for all processes.
  • Data-Driven Revenue Optimisation: My expertise in digital campaign management ensured optimal campaign performance across all publishers. I actively generated up sells and secured new business, leading to significant revenue growth for CTN.
  • Transparency and Communication: I maintained a comprehensive Management Information System (MIS) to track delivery and deliverables, ensuring transparency and efficient communication with publishers.
  • Proven Success: This approach resulted in successful partnerships with major publishers like Jagran Prakashan LTD, Raftaar.in, and SportsKeeda.com, among many others.

Senior Executive – Ad Operations

EXPONENTIAL INTERACTIVE (Tribal Fusion)
Noida, India
01.2012 - 05.2015
  • Ensured campaign quality and performance: Implemented a robust QA process to verify campaign delivery, trained new joiners, and troubleshooted issues for clients. My expertise in Ad Operations (display, mobile, video) allowed me to optimise campaigns and consistently exceed KPIs.
  • Strong technical and analytical skills: Analysed third-party tags, implemented tracking pixels, and maintained a deep understanding of inventory and traffic patterns. This facilitated data-driven campaign decisions and collaboration with the tech team to improve ad products and identify new opportunities.
  • Effective communication and collaboration: Provided regular reports to stakeholders and resolved queries from both publishers and advertisers. My familiarity with data enrichment tools like Blue Kai allowed me to suggest effective targeting strategies to Account Managers.

Education

Bachelor of Technology (Computer Science) - Computer Science

Hindustan Institute of Technology
India
08.2008 - 06.2012

ISC Board (12th) - undefined

ICSE BOARD (10th) -

Skills

  • Strategic Planning
  • Media Buying
  • Digital marketing
  • Client communication
  • Relationship Management
  • Account management

Certification

  • Adobe Certified Expert on DSP
  • Adobe Analytics
  • Adobe Audience Manager
  • Digital Advertising Lead certified by Adobe

Personal Information

Date of birth: 02/20/90

Custom

I hereby declare that the above-mentioned information is correct up to my knowledge and I bear the responsibility for the correctness of the above-mentioned.

Affiliations

  • Reading
  • Gardening
  • Cricket

Languages

English
Fluent
Hindi
Native

Timeline

Senior Manager - Performance Marketing

DAMAC Properties
10.2024 - Current

Performance Manager

MCN (UM MENAT - Dubai)
05.2022 - 10.2024

Account Manager – Adobe Ad Cloud (TubeMogul)

ADOBE SYSTEMS INDIA
08.2017 - 04.2022

Manager – Publisher Operations

TIMES INTERNET LIMITED
06.2015 - 07.2017

Senior Executive – Ad Operations

EXPONENTIAL INTERACTIVE (Tribal Fusion)
01.2012 - 05.2015

Bachelor of Technology (Computer Science) - Computer Science

Hindustan Institute of Technology
08.2008 - 06.2012

ISC Board (12th) - undefined

ICSE BOARD (10th) -

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Arpit Agrawal