ANKITA VIJ

Growth Manager Petromin Corporation | Jan 2024 – Jul 2024

• Led multi-channel marketing campaigns across social media, website, SEM and WhatsApp, ensuring consistent messaging and alignment with business objectives.
• Coordinated seamlessly between media, creative, content, and web development teams to deliver cohesive campaigns.
• Managed WhatsApp marketing campaigns for acquisition and retention, coordinating with vendors on audience targeting, content, and engagement tracking.
• Oversaw website management and UX/UI enhancements, ensuring content updates, performance tracking, and technical operations improved engagement and reduced bounce rates.
• Developed and supervised digital content creation (WhatsApp, mobile app, landing pages) in alignment with brand guidelines and campaign goals.
• Managed keyword planning, ad copy, and performance tracking to enhance search visibility and drive high-quality traffic
• Led cross-functional teams to streamline project delivery timelines successfully.

• Built and maintained strong relationships with high-profile clients, including Meswak, a leading dental and aesthetics clinic in Saudi Arabia, ensuring alignment with their strategic marketing goals.
• Planned and executed end-to-end digital marketing campaigns across various paid media platforms like Meta, TikTok, Snapchat, Google Ads and programmatic networks.
• Managed operationally complex accounts with multiple moving parts, ensuring seamless execution and client satisfaction.
• Monitored and analyzed campaign performance providing actionable insights to optimize ROI and meet KPIs
• Collaborated cross-functionally with creative, media buying, and technical teams to deliver cohesive marketing solutions tailored to client needs.
• Actively contributed to upcoming client projects by supporting in strategic planning, media planning, and campaign ideation to ensure effective execution and alignment with business objectives.
• Proactively resolved campaign and account-related issues, ensuring seamless execution and maintaining high client satisfaction.
• Advised on Information and communications technology policy and process improvements.

• Engage proactively with clients to comprehend requirements, validate campaign Key Performance Indicators (KPIs), and specifications
• Managed accounts for clients such as Emirates, Saudi Tourism, NEOM, and Atlantis
• Collaborate with Sales Team to review and confirm campaign briefs
• Act as the primary point of contact for all client communications related to campaign performance and delivery
• Oversee the entire life-cycle of campaigns, from receiving briefs to generating End of Campaign reports
• Conduct in-depth analysis and monitoring of campaign performance, articulating actionable insights to our partners
• Effectively manage client expectations regarding delivery timelines and campaign performance
• Generate and present comprehensive end of campaign reports and finalise invoicing

• Managing Client relationship and communication for accounts like Move.com and AAA North East; their Display campaigns and budgets
• Executing campaigns primarily on Adobe Ad Cloud, having transitioned from a previous role using Facebook Business Manager
• Constantly finding ways for up scaling the business and revenue opportunities on my accounts
• Finding opportunities to pitch and sell Adobe connected advertising suite to customers to fully utilise the platform's marketing potential
• Collaborating with the Product team to explore potential enhancements in the UI and algorithms
• Worked with Ad operations team for accurate and error free campaign execution
• Leveraged Advanced Measurement System (AMS) reports to extract performance data insights, developing strategic recommendations and campaign optimisation
• Well versed with using task management tools such as Jira, Zendesk, Slack and Salesforce

• Managing few of the biggest accounts back then for Adobe in North America region - St Jude, Columbia, 24HR fitness on the social platform - Facebook business manager
• Ensuring the campaigns are setup correctly and error free for seamless execution
• Maintaining daily pacing and reporting to ensure least discrepancies and an overall even delivery throughout the campaign lifecycle
• Maintaining KPIs of the campaign by taking reports from various platforms to ensure the KPIs are being met as desired by the client
• Adept in optimization and troubleshooting for any type of performance/branding campaigns.

• Setup and traffic all advertiser campaigns with utmost quality
• Internal Quality - Auditing the teams work to ensure 100% quality on daily basis
• Provide regular reporting to senior management, advertisers, account management and other internal customers
• Campaign summary and QBRs
• Trained new joiners with the basic concepts of online advertising and instructing them in trafficking and helped to improve their performance in a quick turnaround
• Member of the Pilot Batch for Display & Search Business Integration and LATAM market.