Anna Khyzhna

Accomplished professional with extensive 18 years expertise in Marketing, CRM, PR, Influencer Marketing & Communication, as well as Education, Retail & Trade Marketing. Proven track record in Sales & Marketing Management, Team Leadership & Coaching, Business Development & Growth. Adept at Cross-Functional Collaboration, Relationship Building, and KPIs Management. Skilled in Guiding & Training teams to achieve Continuous Process Improvement and Strategic Planning & Execution. Strong interpersonal communication abilities enhance effectiveness in driving business success.

• Dolce&Gabbana Beauty, Dubai, UAE, Regional Brand Manager, 01/01/22, current, Overseeing 10 markets (GCC & Levant) in direct contract with retailers in UAE and through distributors in other Middle East markets., Adapting and supporting all the 360-marketing activation plans including PR and Influencer Marketing, Communication, Visual Merchandising, Trade Marketing & E-Commerce., Reporting to ME General Manager and key stakeholder for HQ Italy to steer the business on evaluating brand strategies and activate all drivers., Leading to success a team of Visual Merchandiser and Trade Marketing Specialist.
• La Prairie Switzerland, Moscow, Russia, Retail Director, 01/01/20, 12/31/22, Steer network of 75 retail stores within Russian local market distribution., Lead, direct and supervise two Retail Managers, two Retail Coaches, 48 Beauty consultants, and one assistant coordinator streamline workflow., Liaise with various key retailers to negotiate spaces as well as lead transformation of team in line with set brand strategy roadmap., Ensure luxury excellence through best-in-class recruitment, management, and people growth, increasing organization objectives., Revamped retail and education organization; leading to maximum productivity and profitability., Improved retail excellence and sales performance growth through strategic planning & KPIs management., Maintained high level of La Prairie Luxury House presentation through customer journey management and CRM execution.
• Parfums Christian Dior, Copenhagen, Denmark, Retail & Training Manager, 01/01/17, 12/31/20, Identified and determined retail & training opportunities by analyzing sales and marketing strategic plans., Managed 30 beauty consultants and oversaw operations at 60 travel retail outlets, including 15 airports and 4 ferries., Established high-performing sales team focused on adapting latest methods to achieve defined KPIs., Guided more than 2K personnel on latest sales techniques/consumer beauty products, as well as lead to success a team of 30 beauty consultants in Denmark, Norway, and Iceland., Enhanced customer service experience by establishing strong team of beauty advisors., Increased market share by 2% by adapting new training programs and sales language per culture and market.
• Parfums Christian Dior, Kiev, Ukraine, Senior Travel Retail Manager Russia & CIS, 01/01/10, 12/31/17, Led crew of three counter/two retail managers, two make-up artists and 95 BAs., Adhered to set brand strategy and budget limits while developing and executing new tools., Fostered and nurtured solid working relationships with perfume & cosmetics buyers and local subsidiaries which resulted in negotiations and increase in Dior's market share in top doors and flagships., Implemented merchandizing and marketing Dior global strategy., Managed 100 locations in Russia and CIS countries, 30 airports, and 85 direct reports., Achieved sales growth by over 25% annually through execution of strategic planning., Oversaw budget of 500k€ for account management including BCs salaries, counter maintenance, sell-in, and sell-out., Boosted sales by more than 25% annually by securing an efficient strategy adapted and cascaded to the markets.
• Yves Saint Laurent Beaute, Kiev, Ukraine, Travel Retail Commercial Delegate