Anne Sarmiento
Dubai,UAE
Summary
Visual merchandising professional with strong expertise in store layout, window display, and mannequin styling. Proven ability to develop effective retail strategies and execute successful store openings. Skilled in creating impactful floor plans and planograms that enhance brand identity. Committed to driving innovative merchandising solutions that boost customer engagement and align with business objectives.
Overview
24
24
years of professional experience
3998
3998
years of post-secondary education
Work history
Visual Merchandising Team Lead
JAYCEES BRAND LLC
02.2025 - Current
- Created enticing window displays through expert merchandise arrangement.
- Adapted swiftly to new merchandise arrivals, updating displays as required.
- Developed innovative solutions for display challenges, enhancing store aesthetics.
- Constructed promotional displays that effectively boosted sales.
- Maintained a consistent brand image with strategic product placement across shop floor.
- Implemented creative festive decorations, significantly increasing customer interest.
- Updated mannequin attire in line with latest fashion trends to attract footfall.
- Ensured daily cleanliness and organisation of displays, fostering an appealing shopping environment.
Visual Merchandising Team Lead
FALAKNAZ SPORTS LLC
01.2022 - 01.2024
- Drove holistic visual direction to enhance innovative store aesthetics.
- Developed strategic visual plans for regional implementation.
- Reviewed store feedback and escalated necessary remedial actions.
- Led visual merchandising decisions based on business performance of best sellers.
- Executed seasonal directives by interpreting guidelines to meet store requirements.
- Managed point-of-purchase displays and mannequin arrangements effectively.
- Implemented visual processes to ensure best practices across all responsible stores.
- Created photo reports to maintain a comprehensive visual record of updates.
VM Supervisor
SUN AND SANDS SPORTS LLC
Dubai
01.2015 - 11.2021
- Coordinated the planning and execution of visual merchandising calendars within established timelines.
- Supervised seasonal product presentations to align with brand strategies.
- Conducted research on design and lifestyle trends to enhance display appeal.
- Facilitated collaboration with marketing functions for product presentation support.
- Planned store visits to address business needs and implement new season setups.
- Developed team talent through mentoring and coaching to achieve performance goals.
- Defined individual goals and performance indicators for effective management implementation.
Area Visual Merchandising
SUN AND SANDS SPORTS LLC
Dubai
01.2008 - 01.2014
- Led in-store visual teams to achieve world-class execution of visual displays.
- Conducted store visits to evaluate standards and quality of promotional activities.
- Developed team capabilities in creative mannequin styling aligned with market trends.
- Implemented visual processes and procedures to ensure consistency across all stores.
Timberland Store Manager
SUN AND SANDS SPORTS LLC
Dubai
01.2005 - 10.2007
- Scheduled and assigned employees to fulfil store operational requirements.
- Coached staff to enhance performance and accountability.
- Established rapport with customers to assess service needs.
- Analysed advertising and sales strategies to optimise merchandise marketing.
- Handled cash transactions accurately, minimising financial discrepancies.
- Boosted store reputation through meticulous upkeep and exceptional customer service.
- Coached underperforming employees, significantly improving job performance.
Nike Sales Associate and Cashier
SUN AND SANDS SPORTS LLC
Dubai
01.2002 - 01.2004
- Provided comprehensive product information to customers upon request.
- Demonstrated product functionality to assist customer understanding.
- Addressed customer inquiries and concerns with effective solutions.
- Managed cashier operations, processing cash and credit transactions efficiently.
- Oversaw product returns and exchanges, ensuring seamless customer experiences.
- Coordinated timely delivery of purchased items to customers.
Education
BSBA - Marketing Management
University of Makati
PhilippinesHigh School Diploma -
Benigno Ninoy Aquino High School
PhilippinesSkills
- Visual Merchandising
- Store Layout
- Window Display
- Mannequin Styling
- In-store Marketing
- Retail Strategy
- Store Opening
- Coaching and Guidelines
- Brand Identity
- Brand Management
- Floor Plans
- Planograms
- Microsoft Office
TRAINING
- ADIDAS VISUAL MERCHANDISING
- SSS VM TRAINING 2017
- UNDER ARMOUR VM TRAINING 2015
- SSS VM TRAINING 2012
- SSS VM TRAINING 2010
- TIMBERLAND PRODUCT TRAINING 2006
- NIKE PRODUCT TRAINING 2003
Timeline
Visual Merchandising Team Lead
JAYCEES BRAND LLC
02.2025 - Current
Visual Merchandising Team Lead
FALAKNAZ SPORTS LLC
01.2022 - 01.2024
VM Supervisor
SUN AND SANDS SPORTS LLC
01.2015 - 11.2021
Area Visual Merchandising
SUN AND SANDS SPORTS LLC
01.2008 - 01.2014
Timberland Store Manager
SUN AND SANDS SPORTS LLC
01.2005 - 10.2007
Nike Sales Associate and Cashier
SUN AND SANDS SPORTS LLC
01.2002 - 01.2004
BSBA - Marketing Management
University of Makati
High School Diploma -
Benigno Ninoy Aquino High School