Anoop Antony
Summary
Results-driven Business Development Manager with a strong background in developing successful new business strategies to maximize selling opportunities. Meticulous sales professional with over 16 years of UAE experience in building relationships, retaining top accounts, and growing profit channels, introducing products, and product demonstration, implementing pricing models, inventory control and projections, vendor relations, and territory development. Multitasking and self-motivated leader with expertise in expanding network connections and identifying customer needs to deliver solutions.
Overview
19
19
years of professional experience
Work history
Business Development Manager (BDM) –Medical Division
EOLIS AIR
Dubai, UAE
02.2025 - Current
- Business Development & Sales Strategy
- Identify and develop new business opportunities in hospitals, clinics, diagnostic centers, laboratories, and corporate offices.
- Promote and sell products like professional-grade air purifiers, chemical-free disinfectants, and UV-based disinfection devices.
- Meet or exceed assigned sales targets and drive market penetration.
- Client Relationship Management
- Build and maintain strong relationships with key decision-makers: infection control officers, biomedical engineers, hospital administrators, facility managers, etc.
- Conduct regular follow-ups to understand client satisfaction, future needs, and renewal opportunities.
- Product Demonstration & Education
- Organize product demonstrations, site trials, and technical presentations to showcase product efficacy, especially in infection control and hygiene maintenance.
- Educate clients on the science behind UV-C disinfection, HEPA filtration, and disinfection technologies.
- Technical Consultation & Solution Selling
- Understand client environments and recommend appropriate solutions (e.g., choosing the right capacity air purifier or UV disinfection system for ICU, OPD, OT, or public spaces).
- Customize proposals to meet infection control protocols and safety standards.
- Market Research & Competitor Analysis
- Monitor trends in healthcare hygiene, disinfection technologies, and sustainable cleaning solutions.
- Stay informed about government initiatives and guidelines (e.g., MOH, DHA, etc.) regarding infection control.
- Collaboration with Internal Teams
- Coordinate with R&D, operations, logistics, and after-sales support teams for smooth delivery and post-installation support.
- Work closely with marketing to develop product campaigns, awareness programs, and digital outreach.
- Tender Management & Proposal Submissions
- Identify upcoming tenders from hospitals, health ministries, airports, schools, and corporate sectors.
- Prepare and submit technical/commercial bids with the required documentation and compliance certificates.
- Training & Awareness Campaigns
- Keep documentation ready for product registrations and safety audits.
- Sales Reporting & Forecasting
- Maintain detailed CRM records for leads, opportunities, and client communications.
- Generate weekly/monthly sales performance reports, pipeline forecasts, and strategic sales plans.
Medical Representative – Medical Division
DUPHARM LLC, UAE
09.2020 - 02.2025
- Promotion of Disinfectant and CSSD range of products in Hospitals and Clinics in UAE
- Spot out potential opportunities in the market and enhance Business Development
- Follow up with Principal Companies on strategies to launch new product lines and support marketing activities
- Gather market intelligence and support the tender team in preparing tenders and quotations.
Sales Specialist
NMC Trading, UAE
11.2008 - 06.2020
- Promotion of medical line of products including Glucometer, Hospital Sterilization and Operation Room consumables, Disinfectant products in hospitals, clinics and pharmacies
- Informing the management about the new market requirements so that the existing product line can be efficiently managed
- Meeting the organizational objectives based on organizational values
- Formulating trade offers and schemes in consultation with the management
- Following up with customers, thereby ensuring good after sale service
- Keeping the management posted with the competition
- Won the Best Salesperson - Patient Care Unit award for the year 2014
- Achieved the sales targets consistently and bagged the Star Performer title for the fourth quarter of 2013 after achieving 170% of the sales target
- Introduced PMS brand of sterilization products in the market including major hospitals and medical centers from the start of 2015 despite longer average sales cycle projections
- Successfully implemented the placement of Abbott’s Optium Omega brand of glucometer with a clear positioning of the brand in medical centres and clinics along with middle class pharmacies.
- Got the laparoscopic disposable (Purple Surgicals) and sterilization consumable lines (PMS) entered in the Ministry of Health Contract for 2016
- Played a major role in the introduction of Terragene brand of sterilization products in the UAE market, including the conversion of major hospitals and bagging the MOH blanket contract for Biological Indicators and Incubators for the year 2018
- Developed a solid customer base and generated an annual business of AED 450000 from Sharjah and Northern Emirates region alone for Terragene and won the MOH contract for sterilization packing solutions for the year 2018
- Bagged the MOH contract for Surface Disinfectant Spray (Inoquest) for dental clinics for the year 2019
- Awarded the Best Sales Performer -Front line Medical Consumables & Devices Division - Infection Care for the year 2019
Sales Executive
Roche Diagnostics India (P) Ltd
08.2006 - 03.2008
- Promotion of Blood Sugar Monitoring System branded Accuchek in major institutions by meeting physicians, hospital purchase managers etc.
- Managing Institution sale
- Reporting to the Area Sales Manager about the market scenario and requirements
- Assisting product launches
- Handling and supporting Distributors
- Maintaining a good rapport with Doctors and Commercially Important Persons
- Negotiating and finalising the price
- Addressing dealer as well as customer queries
- Organizing promotional campaigns to enhance brand equity
- Ensuring prompt after sale service
- Cracked two major institution accounts and propelled the market share to 60%, the sales from these two accounts contributed to 30% of the business from the total territory
- Ensured that the brand is present in all the 9 major institutions
- Had almost 100% customer retention ratio in a highly price sensitive market
- Expanded the business to the otherwise neglected medical centers and clinics with a creditable 80% conversion rate
Education
Master’s Degree - Business Administration
TKM Institute of Management
Bachelor’s Degree - Business Administration
University Institute of Technology
Pre-Degree - undefined
S. D. College
Secondary School Leaving Certificate - undefined
Leo XIII High School
Skills
- Contract Negotiations
- Sales Forecasting
- Resource Management
- Problem Resolution
- New Business Development
- Key Account Management
- Consultative and Direct Sales
- Product Demonstrations
- Sales and Marketing
- Customer Service
- Relationship Management
- Aggressive Follow-ups
- Leadership aptitude
- Adaptability to market changes
- Strategic prospecting
- Microsoft office mastery
Accomplishments
- Won the Best Salesperson - Patient Care Unit award for the year 2014.
- Achieved the sales targets consistently and bagged the Star Performer title for the fourth quarter of 2013 after achieving 170% of the sales target.
- Introduced PMS brand of sterilization products in the market including major hospitals and medical centers from the start of 2015.
- Successfully implemented the placement of Abbott’s Optium Omega brand of glucometer.
- Got the laparoscopic disposable (Purple Surgicals) and sterilization consumable lines (PMS) entered in the Ministry of Health Contract for 2016.
- Played a major role in the introduction of Terragene brand of sterilization products in the UAE market.
- Developed a solid customer base and generated an annual business of AED 450000 from Sharjah and Northern Emirates region alone.
- Bagged the MOH contract for Surface Disinfectant Spray (Inoquest) for dental clinics for the year 2019.
- Awarded the Best Sales Performer - Front line Medical Consumables & Devices Division - Infection Care for the year 2019.
Training and Orientation programmes attended
- A full day session on Auscultation techniques and recent trends by Mr. Edward Hancock, Marketing Manager, 3M Global
• A two-day session on Soehnle – Medical Scale product line by Mr. Reiner Schlosser, Director – Medical, Soehnle Professional, Germany
• A full day session on Diabetes and Self-Monitoring of Blood Glucose by Abbott Diabetes Care
Languages
English
Hindi
Malayalam
Personal Information
- Date of birth: 01/19/81
- Nationality: Indian
- Marital status: Married
- Religion: Christian
Timeline
Business Development Manager (BDM) –Medical Division
EOLIS AIR
02.2025 - Current
Medical Representative – Medical Division
DUPHARM LLC, UAE
09.2020 - 02.2025
Sales Specialist
NMC Trading, UAE
11.2008 - 06.2020
Sales Executive
Roche Diagnostics India (P) Ltd
08.2006 - 03.2008
Bachelor’s Degree - Business Administration
University Institute of Technology
Pre-Degree - undefined
S. D. College
Secondary School Leaving Certificate - undefined
Leo XIII High School
Master’s Degree - Business Administration
TKM Institute of Management
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