Anoop Sajan
Sports Business
Liwan
Talent wins games, but teamwork and intelligence wins championships.
Michael Jordan
Summary
Experienced Sports Business Administrator with a demonstrated history of working in Cricket Operations & Sponsorship. Exceptionally skilled in Client Servicing, Event Planning, Strategic Planning, and Project Management.
Overview
11
11
years of professional experience
5
5
Certificates
Work History
Senior Operations Executive
ICC Academy, Dubai Sports City
Dubai
04.2014 - Current
- Onboarding and servicing of assigned partners, operating as the lead day-to-day contact ensuring their rights are delivered across ICC Academy’s activities and events
- Working closely with the partners to enable successful activation of the partnership through varied activities (engagement initiatives, brand visibility, media reach and sustainability projects), defining a clear set of partner performance objectives/KPIs
- Working with the wider ICCA & DSC team to ensure the effective implementation of partner brands and assets across ICCA touchpoints and events, ensuring partner rights are protected, with assets used in the right way internally and externally
- Working closely with partners and the wider ICCA & DSC team to identify and deliver activation opportunities tailored to partner objectives
- Draft and finalize annual objectives & plans for the operations department
- Manage all selection processes and monitoring of preferred suppliers for various services like medical, airlines, hotels, logistics, clothing & equipment
- Prepare and manage various event budgets, annual facility budgets and other miscellaneous budgets including the reconciliation of the same with the Finance Department
Assistant Manager
Expat Properties
Dubai
09.2010 - 09.2013
- Develop and implement strategic marketing plans & sales plans and forecasts to achieve corporate objectives for products and services
- Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail
- Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
- Ensure effective control of marketing results and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets
- Meet with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals
Education
Master of Business Administration -
Bachelor of Business Administration - undefined
Skills
Project Management
Sponsorship
Client Servicing
Event Planning
Cricket Operations
Certification
Sports Cryptocurrency
Accomplishments
Awarded Employee of the Year in 2018
Increased the sponsorship revenue from 1% to 11% by 2017 and 18% by 2019 while working alongside the commercial team.
Reduced operational expenses by 15% while improving the overall customer satisfaction and maintaining it above 98.6%
Timeline
Sports Cryptocurrency
03-2022
Sport Events & Facility Management
11-2021
Sports Media & Content Strategy
07-2018
Cricket Business Management
05-2018
ICC Academy Level 1 Coach
06-2014
Senior Operations Executive - ICC Academy, Dubai Sports City
04.2014 - Current
Assistant Manager - Expat Properties
09.2010 - 09.2013
Banasthali University - Master of Business Administration,
Columbus University - Bachelor of Business Administration,