Anthony Elie Bechara
Dubai,United Arab Emirates
Summary
Over 15 years of international experience in wine, hospitality, and insurance industries, specializing in cross-cultural connections through wine. Expertise in brand representation, wine strategy consulting, and education for professionals and enthusiasts. Holds WSET Diploma, BA in Hospitality Management, and dual MBAs in Marketing, providing a comprehensive approach to wine consultancy. Proven ability to create authentic connections between producers and markets, enhancing brand storytelling and market positioning.
Overview
13
13
years of professional experience
9
9
years of post-secondary education
Work history
Operations Manager
EDITEC
Dubai, United Arab Emirates
12.2025 - 12.2025
- Reviewed and analysed sales statistics for retail network, providing actionable guidance.
- Conducted market studies to develop precise marketing strategies targeting customer base.
- Prepared OPEX and investment budget projections alongside detailed cash flow analysis with P&L responsibility.
- Sourced and negotiated commercial licensing, distribution, and supply agreements, ensuring regulatory compliance.
- Managed hiring for local business divisions: HR, Marketing, Accounting, and Sales.
Senior Retail Manager / Executive Buying Committee
LRDV NYSA
Paris, France
07.2020 - 11.2025
- Achieved monthly revenue growth of 30% through strategic execution of commercial initiatives.
- Implemented tactics to increase annual objectives by 25%.
- Managed stock efficiently with weekly assessments for optimal availability.
- Developed cross-selling and up-selling strategies, enhancing profit margins by 15%.
- Generated daily, weekly, and monthly reports on quantitative and qualitative metrics for stakeholders.
- Conducted market studies to identify trends and adapt product offerings based on economic and social factors.
- Negotiated terms with international suppliers to enhance portfolio profitability.
- Attended European wine events to source unique references aligned with marketing strategies.
Branch Manager
GAPCORP
Muscat, Sultanate of Oman
05.2013 - 09.2018
- Developed diversified product portfolio for implementation across strategic partners and distribution channels.
- Managed due diligence studies for Corporate Accounts to ensure credibility and consistent cash flow.
- Created CRM strategy to enhance cross-selling and up-selling activities, maximising renewal percentage.
- Conducted competitive agility studies, including SWOT analyses, to monitor market trends.
- Established standard operating procedures to maintain service consistency across all levels.
Education
Diploma - Diploma in Wines
Wine & Spirits Education Trust (WSET)
London, UK 06.2022 - 05.2024
Diploma - Diploma in Wine & Management
Institut Le Cordon Bleu
Paris, France 09.2019 - 06.2020
Diploma - Diploma in Wine Culture & Heritage
University of Reims
Reims, Champagne, France 09.2019 - 06.2020
Champagne MOOC
Comité de Champagne
Champagne, France 03.2020 - undefined
Award - Award in Wines Pass with Merit
Wine & Spirits Education Trust (WSET)
London, UK 02.2019 - undefined
Masters in business administration (M.B.A.) - Marketing of Services
International foundation of Geneva for Academic and Professional Education (IPAC)
Annecy, France 02.2009 - 10.2010
Bachelor of Arts - Hospitality Management & Tourism
Notre Dame University
Lebanon 09.2004 - 06.2008
Skills
- Languages: Arabic (native), English (fluent), French (fluent)
- Computer skills: Microsoft Office Suite, Windows XP/Vista
- Sales analysis
- Market strategy development
- Commercial negotiations
- Wine Buying
- Wine Training
- Stock Management
- Wine Menu Development
Languages
Arabic
Native
English
Fluent
French
Fluent
Affiliations
- History & Documentaries
Accomplishments
2007 World Bank/International Finance Corporation Youth Entrepreneurship Award
References
References available upon request.
Timeline
Operations Manager
EDITEC
12.2025 - 12.2025
Diploma - Diploma in Wines
Wine & Spirits Education Trust (WSET)
06.2022 - 05.2024
Senior Retail Manager / Executive Buying Committee
LRDV NYSA
07.2020 - 11.2025
Champagne MOOC
Comité de Champagne
03.2020 - undefined
Diploma - Diploma in Wine & Management
Institut Le Cordon Bleu
09.2019 - 06.2020
Diploma - Diploma in Wine Culture & Heritage
University of Reims
09.2019 - 06.2020
Award - Award in Wines Pass with Merit
Wine & Spirits Education Trust (WSET)
02.2019 - undefined
Branch Manager
GAPCORP
05.2013 - 09.2018
Masters in business administration (M.B.A.) - Marketing of Services
International foundation of Geneva for Academic and Professional Education (IPAC)
02.2009 - 10.2010
Bachelor of Arts - Hospitality Management & Tourism
Notre Dame University
09.2004 - 06.2008