Antonio Mancuso
Chief Commercial Officer
Abu Dhabi
Summary
Chief Commercial Officer based in Abu Dhabi and Dubai with +20 years of Sales and Marketing experience in Media & Entertainment, Artificial Intelligence, Technology, Physical and Digital Retail. Currently working for MRC Omnichannel Middle East, a strategic communication advisory firm with offices in Abu Dhabi, Dubai, Qatar, Switzerland, and Tenerife.
Overview
16
16
years of professional experience
Work History
Chief Commercial Officer and Head of Operations
MRC Omnichannel Middle East
07.2023 - Current
- Implemented innovative Omnichannel strategies for a diverse range of clients, from tech-powered multi-brand restaurants (cloud kitchens) and real estate companies to Lenovo, the world's largest consumer electronics producer and vendor, driving 25% increase in overall revenue across all sectors.
- Managed co-funded projects and marketing campaigns with alliance partner such as Microsoft, Intel, AMD, NVIDIA, Qualcomm.
- Head of Operations of 8 content factories across EMEA, delivering 360 marketing services to Lenovo and Motorola. Managing 70 people, content and media production in 12 languages, +50,000 assets delivered, 0.3% error ratio and 98.5% SLA compliance ratio.
- Led the successful rollout of RTBH (Real Time Brand Health) in the UAE market, driving a 40% increase in brand awareness and customer engagement metrics within the first year.
- Implemented a comprehensive sales Omnichannel management system, resulting in a 20% increase in cross channel consumer behavior monitoring accuracy.
- Developed and implemented KPIs tailored for Omnichannel retail projects, leading to a 15% improvement in overall campaign performance and ROI.
Director Digital Contents - Marketing and Sales
Warner Bros. Discovery
06.2015 - 06.2023
- International Brand and Marketing lead for WB Games including Lego Star Wars, Hogwarts Legacy and Mortal Kombat. Managed First Party relationships with Sony, Nintendo, and Microsoft, ensuring alignment across media spend, creative strategy, reporting and reciprocal marketing support.
- Negotiated and finalized TVOD and SVOD content licensing deals with OTT digital platforms such as Netflix, Amazon, Rakuten, TIMVision, Mediaset, Google, Apple, Sony, Microsoft, SKY and telcos such as Vodafone, Telecom Italia, Wind TRE, Telefonica, Huawei, Fastweb resulting in a 40% increase in digital revenues.
- Spearheaded the successful launch of 4K digital distribution, Premium accelerated windows in PIS territories and innovative dynamic pricing models, leading to a 90% profitability from digital distribution.
- Developed and executed distribution strategies for TV series, movies, and web series across TVOD, EST, SVOD, and AVOD platforms, resulting in a 30% increase in overall viewership and units sold.
Country Manager
Piql
06.2014 - 05.2015
- Bringing to Italy a unique archiving solution that combines advanced hardware and software (deployed as a SaaS solution), to write data onto ultra-high-resolution nano-film, a digital, migration-free and secure storage medium, piqlFilm, where data cannot be hacked, manipulated or deleted and that is immune to electromagnetic and radioactive radiation.
- Secured to the company premium customers such as European Space Agency (ESA) and Vatican Library.
- Responsible for commercializing the business, establishing the partner ecosystem, securing the initial proof of concept customers and working with the other founders to identify and obtain funding sources.
- Pioneered a transformative business model leveraging long-term archive technology marketed as SaaS and PaaS, with a 5-year growth from $3mln in year 1 to $18mln within year 5.
- Working on a wide range of client projects both in Norway and Italy focusing to help institutions and private companies on the challenges with digitization of analogue media, digital archiving and long-term storage. Being a small company, my work included all parts of the sales process from prospecting, sales, negotiations, account management and customer success.
- Catalyzed Piql AS's expansion into Italy, resulting in a nationwide operation employing 20 people, demonstrating strategic vision and business development acumen.
Front End Sales and Marketing Manager
Technicolor
01.2009 - 05.2014
- Managed creation, management, and delivery digital media assets, overseeing a €10M revenue stream.
- Optimized sales across 3 business units (film, video digital, and sound), increasing overall revenue by 18% YoY.
- Led a team of Project Managers, improving on-time delivery rate from 85% to 97% across various distribution channels.
- Streamlined PMO processes, resulting in a 25% reduction in project turnaround time and a 15% increase in client satisfaction.
- Implemented content development initiatives, diversifying portfolio to include social media (30% growth), performance marketing (40% uplift in user acquisition), and editorial materials (20% increase in engagement).
- Orchestrated global distribution of assets, expanding market reach by 35% and entering 5 new markets.
- Conceived and implemented a mobile post-production lab designed to be deployed to remote sets for handling all digital dailies tasks. This innovation led to a 60% reduction in turnaround time, significantly enhancing customer satisfaction and finally contributing to a 52% increase in sales of front-end services.
- Held a consistent front-end market share of 36% annually, with a peak of 42% in 2011.
Education
Bachelor's degree - Business and Economics
Roma Tre University
Rome, ItalyMaster - Value Proposition and Consultative Selling
Management Centre Europe (MCE)
Paris, FranceMaster - Customer Relationship Management
Moortgat
Paris, France 04.2001 -
Skills
English
Italian (Native)
Salesforcecom
Mondaycom
Tableau
Qlik
Mediamorph
Microsoft Power BI
Adobe Creative Suite
Adobe Experience Manager
Timeline
Chief Commercial Officer and Head of Operations
MRC Omnichannel Middle East
07.2023 - Current
Director Digital Contents - Marketing and Sales
Warner Bros. Discovery
06.2015 - 06.2023
Country Manager
Piql
06.2014 - 05.2015
Front End Sales and Marketing Manager
Technicolor
01.2009 - 05.2014
Master - Customer Relationship Management
Moortgat
04.2001 -
Bachelor's degree - Business and Economics
Roma Tre University
Master - Value Proposition and Consultative Selling
Management Centre Europe (MCE)
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