ANUM FATIMA
MULTAN/PAKISTAN,PAKISTAN
Summary
Highly organized and detail-oriented professional with extensive expertise in Microsoft Office and a proven ability to work under pressure. Demonstrates exceptional communication skills and a strong aptitude for teamwork, ensuring seamless collaboration in any environment. Adept at leveraging product knowledge to drive results and achieve organisational goals. Committed to continuous improvement and professional growth within dynamic industries.
Overview
6
6
years of professional experience
2
2
years of post-secondary education
Work History
Sales executive
COLGATE PALMOLIVE
Multan, Pakistan
12.2024 - Current
- Played a vital role in driving sales for Brite detergent and other Colgate-Palmolive products by supporting in-store promotions, product positioning, and consumer engagement.
- Helped achieve regional sales goals by combining promotional efforts with consistent customer follow-up and service excellence.
Sales executive
SAMSUNG
Multan, PAKISTAN
11.2023 - 08.2024
- Conducted detailed customer briefings on the latest Samsung smartphone models and features, helping customers make informed purchase decisions.
- Used in-depth knowledge of Samsung’s technology and features (e.g., camera improvements, battery life, display quality, etc.) to convert interest into purchases.
Sales executive
UNILEVER
MULTAN, PAKISTAN
02.2022 - 06.2023
- Collaborated on successful campaigns promoting Unilever’s diverse portfolio, including beauty, personal care, and household products, across key markets in Pakistan
- Played a key role in designing value-packed offers, such as buy-one-get-one-free, bundle deals, and limited-time discounts, increasing consumer conversion rates
Sales executive
NESTLE PAKISTAN
Karachi, PAKISTAN
02.2020 - 09.2021
- Successfully enhanced sales of Nestlé food products by implementing targeted promotional strategies, resulting in a measurable increase in product uptake and market share.
- Played a key role in increasing sales across Nestlé's dairy portfolio (milk, curd, yogurt, flavored milk, etc.) through well-planned promotional campaigns
Sales executive
ABBOTT
Karachi, Pakistan
06.2019 - 01.2020
- Streamlined sales process to enhance operational efficiency and productivity.
- Increased customer engagement by delivering high-quality product demonstrations.
- Championed cross-selling initiatives to maximize sales volume and profit margins.
Education
Bachelor of Arts - Arts
BAHAUDDIN ZAKARIYA UNIVERSITY
Multan/Pakistan 04.2019 - 05.2021
Skills
- Microsoft Office
- Organized
- Team work
- Ability to work under pressure
- Communication
- Product knowledge
Languages
English
Intermediate
Urdu
Fluent
Timeline
Sales executive
COLGATE PALMOLIVE
12.2024 - Current
Sales executive
SAMSUNG
11.2023 - 08.2024
Sales executive
UNILEVER
02.2022 - 06.2023
Sales executive
NESTLE PAKISTAN
02.2020 - 09.2021
Sales executive
ABBOTT
06.2019 - 01.2020
Bachelor of Arts - Arts
BAHAUDDIN ZAKARIYA UNIVERSITY
04.2019 - 05.2021
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