Anushka Madakkuni
Dubai
Summary
Talented Senior Merchandiser with expertise in managing highly talented teams. Skilled in product placement and seasonal marketing. Senior merchandiser wielding broad control over all aspects of retail projects from start to finish.
Overview
10
10
years of professional experience
Work History
Senior Merchandiser - E-Commerce
Splash Fashions Br Of Landmark Group
02.2019 - Current
- Collaborate with the online trading manager, content specialist, e-commerce coordinator, and brand teams to oversee website products, develop category/brand-specific merchandising strategies, and execute sales and promotional plans..
- Provide recommendations for e-commerce growth based on customer insights, brand strategy, and initiatives to increase revenue, site conversion, average order size, user experience, and product discovery.
- Manage the daily trading of categories, including maintaining Category Landing Pages and other relevant real estate sites.
- · Review the merchandise report on a daily basis and ensure that the products are categorised and checked daily.
- Monitor the site search and navigation routinely, ensuring that it is fully optimized to improve the customer experience.
- Enhance the customer experience aspect of the website by introducing new UX/UI layouts, thus improving the sales and conversion on the website.
- Automated daily process saved 16+ hours weekly.
- Maintained and improved PDP cross-selling widget, increasing UPT by 10%.
- Improved website filters, navigation, and content through variance content enhancement projects, resulting in a 5% increase in conversions.
- Managing a team of 8
E-Commerce Merchandiser
Splash Fashion, Landmarkgroup
10.2021 - 09.2022
- Redefined the facet values of Splashfashions.com
- Implement product merchandising strategies for Splash fashions and Centrepoint apps and websites.
- Day-to-day management of app/website, including Home page, PLP, PDP, and checkout
- Enhancing the customer journey by collaborating with the product development team
- Managed a team of Six
Product Data Co-ordinator
Splash Fashion, Landmark Group
02.2019 - 09.2021
- Created a new cataloguing process for Splash eCommerce
- Pre-season cataloging achieved at 99%
- Involved in launching Splash 2.0
- Manages a six-member team to ensure end-to-end cataloguing
- Redefined shoot guidelines with the studio team
- Redefined the category hierarchy for Splash Fashions site
Senior Associate
EXL Services
01.2017 - 08.2018
- Managed end-to-end cataloging for a US e Commerce client
Catalogue Associate
Amazon Development Centre
06.2014 - 12.2016
- Responsible for the day-to-day operations of Amazon UK's apparel division
- Ensured the apparel division of the UK catalog is up-to-date
- Mentored and managed a team of four
Education
Bachelor of Engineering - Electronics And Communication
Mahendra Engineering College For Women
Tamil Nadu, IndiaDiploma - Digital Marketing And Analytics
Indian Institute of Management
Kozhikode, India12.2021
Skills
- Seasonal product cataloguing
- Sales Analysis
- Merchandise Presentation
- Onboarding of External brands
- Promotion and Voucher code creations
- Google Analytics
- Home Page merchandising
- Microsoft Excel
- Category management
Languages
English
Advanced (C1)
Malayalam
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Timeline
E-Commerce Merchandiser
Splash Fashion, Landmarkgroup
10.2021 - 09.2022
Senior Merchandiser - E-Commerce
Splash Fashions Br Of Landmark Group
02.2019 - Current
Product Data Co-ordinator
Splash Fashion, Landmark Group
02.2019 - 09.2021
Senior Associate
EXL Services
01.2017 - 08.2018
Catalogue Associate
Amazon Development Centre
06.2014 - 12.2016
Bachelor of Engineering - Electronics And Communication
Mahendra Engineering College For Women
Diploma - Digital Marketing And Analytics
Indian Institute of Management
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