ANZHELIKA GRIGORYAN

• Leading end-to-end SEO strategy across multiple clients, managing audits, growth roadmaps, and execution across SEO, content, and development teams.
• Oversee client onboarding, sales support, customer flow optimization, and cross-team collaboration to deliver measurable organic growth.
• Boosted organic traffic with on-page and off-page SEO techniques.
• Created insightful reports using Google Analytics, providing valuable data on website performance.
• Enhanced brand visibility by implementing comprehensive SEO strategies.
• Achieved improved site performance through technical SEO audits.
• Collaborated with web developers to implement necessary SEO changes.
• Improved web development plans to achieve client requirements within assigned timeframes.
• Used design expertise to create high-quality animations for diverse websites.

• Owned SEO and product development strategy for medical websites, leading redesign initiatives, information architecture, and user flow optimization in close collaboration with design and development teams.
• Defined and prioritized product and SEO requirements while ensuring full YMYL compliance across medical content.
• Built and managed a cross-functional team, driving sustainable organic growth and improved user experience.
• Worked closely with marketing team, achieving a cohesive and effective digital strategy.
• Streamlined web architecture to enhance user experience.
• Optimised web content to ensure high search engine rankings.

Sygnoos was rebranded as Leanbe

• Built and executed multi-channel growth strategies across SEO, PR, social media, email, and lead generation.
• Led Product Hunt launch strategy, achieving Product of the Day, and executed PR campaigns securing coverage in 10 media outlets.
• Implemented LinkedIn Advocacy and SaaS sales strategies to support revenue growth.
• Aligned marketing objectives with business goals, ensuring coherent strategy implementation.
• Devised product launch plans for successful market entry and uptake.
• Enhanced brand awareness by devising creative promotional activities.
• Coordinated with sales department for enhanced lead generation.
• Administered budget planning, guaranteeing cost-effective operations in the department.
• Directed content creation, boosting organic traffic on digital platforms.
• Managed social media campaigns to increase online presence.

• Drove organic growth by increasing traffic from 400 to 1200 and improving DR from 60 to 67 within 6 months through technical SEO, content optimization, and backlink acquisition.
• Achieved featured snippets and People Also Ask placements.
• Managed SEO handover for sold projects, including redirects, indexing control, and traffic preservation throughout ownership transition.
• Implemented local SEO strategies, improving local search visibility considerably.
• Conducted thorough competitor analysis for better market understanding.
• Optimised website content to improve search engine rankings.
• Built high-quality backlinks for enhanced online presence and authority in the industry.
• Worked closely with web development team to incorporate SEO best practices in coding and layout design.

• Delivered SEO strategies across healthcare, dental, IoT, and affiliate projects.
• Specialized in keyword research, technical SEO, content optimization, and link-building to improve rankings and organic performance.
• Provided analytics-driven insights and reporting to support long-term client growth.
• Kept up-to-date with latest industry trends, ensuring cutting-edge SEO techniques were employed.
• Created engaging meta descriptions and title tags, resulting in increased click-through rates.
• Ensured mobile-friendly design of the website, catering to an increasing number of mobile users.
• Identified technical issues hampering site performance through rigorous testing and debugging procedures.
• Developed keyword maps for optimal website performance.
• Collaborated closely with content team to develop SEO-friendly articles and blogs.
• Improved website speed by optimising images and scripts for faster loading times.