APARAJITA BAKSHI

Regional head of PR & communications with extensive experience in corporate communications and media relations across diverse markets. Achieved a 60% increase in brand awareness and a 50% enhancement in thought leadership visibility at M2P Fintech. Expertise in crisis communication, reputation management, and stakeholder engagement, with a proven history of successful market launches and strategic partnerships. Former regional brand manager at Qwikcilver, driving regional revenue contribution from 10% to 30%. Driven public relations professional, expert in planning events to increase positive publicity. Dedicated to improving company image by developing close relationships with communities, stakeholders and media. Offers 10+ years in management and public relations. Dynamic Communications Leader with extensive experience in multi-market environments. Drives brand equity and visibility through innovative stakeholder engagement and crisis communication strategies. Cultivates partnerships to enhance thought leadership and industry presence. Confident communicator with knack for leadership and problem-solving. Proven track record in team collaboration and project management. Skilled at adapting to new challenges and driving positive outcomes. Ready to bring enthusiasm and strategic thinking to your organisation.