Summary
Overview
Work history
Education
Skills
LANGUAGES
ADDITIONAL INFORMATION
Highlighted Marketing Campaigns
References
Timeline
Generic
APARNA R MENON

APARNA R MENON

Sharjah,UAE

Summary

Experienced and results-driven Marketing and Executive Support professional with 7+ years of experience across marketing, strategic partnerships, executive assistance, and administration. Skilled in managing brand partnership, CEO and C level executives schedules, coordinating high-level meetings, handling legal documents, and supporting leadership with day-to-day operations. Proven ability to lead multi-channel campaigns, build strong partner relationships, and drive footfall to retail locations across the GCC. Known for being organized, adaptable, and calm under pressure, with a strong eye for detail and a problem-solving mindset. Able to manage multiple priorities, work independently, and maintain professionalism at all levels.

Overview

10
10
years of professional experience
2026
2026
years of post-secondary education

Work history

Marketing – Brand Partnership Specialist

Breigns Management Consultancy
Dubai
09.2023 - 08.2025
  • Built and nurtured strategic partnerships with key industry players, boosting brand visibility by 30%.
  • Led the planning and execution of multi-channel campaigns and partnership programs aimed at increasing customer engagement and demand generation.
  • Managed Karat World jewellery brand collaborations and successfully launched several marketing campaigns.
  • Handled the Lulu Happiness Rewards loyalty program, onboarding partners like Dunkin', JustLife, Thrifty, and others.
  • Collaborated closely with the Lulu loyalty team, analyzing customer behavior and identifying potential industry partners.
  • Researched and identified new partnership opportunities, shared proposals with internal teams, and drove collaboration initiatives.
  • Created campaign content and suggested ideas to help increase foot traffic at retail locations.
  • Worked with banking partners to create brand collaborations and provide exclusive offers and employee perks.
  • Partnered with government loyalty programs including Esaad and Fazaa, as well as BNPL platforms like Tabby and Tamara.
  • Coordinated with partners to align on marketing goals and campaign strategies.
  • Provided regular performance reports and insights to internal stakeholders.
  • Monitored brand websites and social media platforms, suggesting updates and content improvements.
  • Analyzed user experience on the brand's app to identify ways to improve customer ease and satisfaction.
  • In addition to partnership marketing, supported the CEO as an Executive Assistant and handled admin responsibilities and gifting lead generation.
  • Scheduled and facilitated meetings, managed documentation, and supported deal closures.
  • Handled confidential documents, ensuring secure information management practices were upheld.
  • Resolved administrative issues promptly; enhanced operational efficiency as a result.
  • Generated leads for the gifting department, with a focus on customized corporate gifting, especially gold coins.

Business Development Coordinator

Phoenix Calibration Weights & Metrology
Sharjah
11.2022 - 07.2023
  • Generated leads to bring in new client revenue and improve bottom-line profitability.
  • Maintained client records in bespoke CRM systems, ensuring streamlined data processes for maximum efficiency.
  • After receiving the LPO from the customer coordinate the entire work with the engineering team.
  • Negotiated prices and offered cost-effectives sales quotes to entice prospective customers.
  • Responding to complaints from customers and giving after-sales support when requested.
  • Scheduled social media posts and promptly responded to customer messages.
  • Stored documents using cloud-based systems to drive efficiencies.
  • Developed templates for contracts and procurement documents.
  • Reviewed contract documents to verify accuracy and completion.
  • Stored client's full business documents like Invoices, Delivery notes and Credit policy forms.
  • Developed strategic business partnerships by proactively identifying and pursuing key industry players.

Travel Coordinator - Administration

Financial Software & Systems (P) Ltd
Chennai
11.2019 - 07.2022
  • Plan, create, and put into effect company travel policy, also manage, and track overall travel policy.
  • Keep solid connections with external vendors and travel companies.
  • The Team directly reported to the CEO and was doing the secretarial duties .
  • Handling information on currency and travel laws for both domestic and foreign travellers. Managed more than 20 flights and hotel bookings one day.
  • Organizing, planning, and publicizing workplace activities including conferences, meetings, interviews, orientations, and training sessions.
  • Work directly with representatives from airline, hotel, and vehicle companies to upgrade customers and guarantee VIP service.
  • Examine vendor invoices carefully for potential overcharging before submitting them to finance team for payment advice procedure.
  • Event preparation for company, including guest lists, lodging arrangements, and transportation plans.
  • Prepare semi-annual reports in for propose improvement, explain over expenses through Excel, PowerPoint and video presentations.
  • Recruit and train personnel and allocate responsibilities and office space.
  • Ensuring that all administrative activities adhere to company policies and guidelines.
  • For overseas business meetings, used to manage travel insurance and foreign exchange.
  • Improved office environment by implementing organizational systems and procedures.
  • Facilitated effective communication between the CEO and other staff members.

Senior Immigration Consultant - HR & Admin

EWICS
Chennai
09.2017 - 09.2019
  • Interacting with potential clients, learning about their immigration needs, and converting leads to customers.
  • Worked with more than 150 clients on PR and student visa processes.
  • Able to establish brand identity for EWICS as the company's first employee, and also 100% met monthly sales targets.
  • Oversaw company's hiring and selection procedures. Analyze training requirements for use and keep track of training initiatives.
  • As part of work as consultant for Canada Permanent Residency and student visa processes, was also involved in visa processing & doing skill assessments for these programs. To do this, used to constantly touch with universities and immigration lawyers.
  • Verifying authenticity of paperwork and supporting documents.
  • Perform variety of administrative tasks, keep up with current company affairs, give program training, and verify contracts once week to keep track of pending payments and payment deadlines.

Event Coordinator (Part Time)

Kashish Event Management
Chennai
06.2015 - 04.2016
  • Led vendor negotiations to obtain cost-effective services and products.
  • Conducted client interviews to gain understanding of extent of event, create budgets, and establish deadlines for choosing location, finalizing guest list, and planning rehearsal, ceremonies, and receptions.
  • Managed over 50 customer leads through phone calls, after receiving new events through clients increased sales by 20%.
  • Attended bridal industry gatherings to advertise services and foster connections with potential vendors.

Education

Social Media Marketing Certified - Marketing

HubSpot Academy
08/2023 - 08.2024

Social Media Marketing Certified - Marketing

HubSpot Academy
Dubai
08.2023 - 08.2024

Skills

  • Business process improvement
  • Brand marketing
  • Communication skills
  • Event management
  • Social media marketing
  • Marketing campaigns
  • Secretarial support
  • Marketing strategy
  • Negotiation
  • CRM management
  • Administrative support
  • Partnership strategy
  • Executive assistance
  • Public speaking
  • Leadership
  • Creative ideation
  • Multi-Task efficiency
  • Microsoft Office Suite
  • Calendar Management
  • Advanced calendar management

LANGUAGES

English: First Language
Fluent
Tamil: C2 Proficient
Native
Hindi: C1 Advanced
Fluent
Malayalam: C2 Proficient
Native

ADDITIONAL INFORMATION

  • Gender: Female
  • Nationality: Indian
  • Date of Birth: 21-03-1996

Highlighted Marketing Campaigns

Lulu Group – Happiness Holiday Bonanza 2024
Led strategic planning and execution of Lulu Group's Happiness Holiday Bonanza, a seasonal campaign aimed at boosting footfall and customer engagement across UAE retail outlets.
🔗 Watch Campaign Reel - https://www.facebook.com/reel/1909007612874155

Karat World – Free Labubu Gold Giveaway
Drove awareness and store traffic for Karat World's high-value promotion: Spend AED 3,000 and receive a 24K Gold-plated Labubu keychain. The campaign resonated with younger demographics and collectors.
🔗 View Instagram Campaign - https://www.facebook.com/reel/1909007612874155

Other Collaborations
Played an active role in multiple cross-industry campaigns, including:

  • Bank partnerships supporting product promotions
  • Government-backed loyalty and rewards programs focused on community engagement and brand trust and footfall to the brand.

References

References available upon request.

Timeline

Marketing – Brand Partnership Specialist

Breigns Management Consultancy
09.2023 - 08.2025

Social Media Marketing Certified - Marketing

HubSpot Academy
08.2023 - 08.2024

Business Development Coordinator

Phoenix Calibration Weights & Metrology
11.2022 - 07.2023

Travel Coordinator - Administration

Financial Software & Systems (P) Ltd
11.2019 - 07.2022

Senior Immigration Consultant - HR & Admin

EWICS
09.2017 - 09.2019

Event Coordinator (Part Time)

Kashish Event Management
06.2015 - 04.2016

Social Media Marketing Certified - Marketing

HubSpot Academy
08/2023 - 08.2024

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APARNA R MENON