Apurva Singh

• Managed product development and merchandising for Riva Women's Fashion Collections.

• Collaborated with Design, Buying and Sourcing teams throughout the product development process.

• Coordinated with suppliers for sample development, fabric sourcing and product approvals.

• Reviewed proto samples and provided fit, construction and quality comments.

• Tracked development timelines to ensure timely sampling and approvals.

• Negotiated product costs with suppliers to achieve target margins.

• Created and maintained product master data and style codes in SAP.

• Raised Initial Purchase Orders (POs) and supported order execution.

• Maintained costing sheets, sample approvals and development records.

• Conducted market and trend analysis to identify product opportunities.

• Coordinated with cross-functional teams to support seasonal launches.

• Ensured products met quality, costing and delivery requirements.

• Accurately forecasted industry trends and legislative changes to maintain competitive edge within E-Commerce Fashion Market
• Researched and established E-Commerce Fashion marketplace by exploring market trends and Customers buying preferences
• Utilised Junglescout tool and Extensions to analyse sales, position & preference of the product
• Monitored market trends to remain knowledgeable in subject fields
• Analysed and interpreted customer segment data, identifying market patterns and opportunities

• Created collections for buyer approval, ensuring alignment with brand vision and market trends
• Coordinated preparation of embroidered mocks, patterns, and markers based on client Techpacks to facilitate accurate product development
• Assisted the Buying team and prepared data of every style in excel spreadsheets and maintained shared files, in order to ensure common information is updated and keep every team member on track
• Reached out to suppliers and vendors to secure timely delivery of fabric, trims & accessories for the product development
• Executed orders to ensure timely delivery
• Compiled handover files with detailed documents, approved samples, swatches, mocks, and comments for production team, enhancing clarity and communication
• Worked for the Brands like- Faherty, Chicos, QVC, Alice & OLIVIA

• Reached out to vendors to resolve problems, provide information and order samples
• Analysed sales to identify top-performing products
• Communicated with vendors to answer questions, order samples and resolve issues
• Attend national fairs to select fashion products, staying within the company's budget
• Market Research, study trends and customer analysis
• Identify clearance stock and provide updates to stores

• Shadowed senior team members to acquire practical knowledge and essential industry-specific skills
• Engaged in training and seminars to enhance skills and support personal and professional growth
• Cultivated positive professional relationships to foster collaboration within team environments