Archana B
Senior Sales Executive
Dubai
Summary
Results-driven sales & presales professional prepared to bring extensive expertise in business development and client management to the team. Adept at implementing sales strategies and effective solutioning that drive market expansion and revenue growth. Known for fostering team collaboration and adapting to dynamic market conditions, leveraging negotiation and customer relationship skills.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work History
SALES EXECUTIVE
TDD Furnishing LLC
01.2025 - Current
- Managed sales of high-end soft furnishing materials, including fabrics, leather, wallpapers, carpets, and decor.
- Built and maintained relationships with interior designers, architects, and corporate clients across the UAE.
- Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
- Represented and promoted exclusive European brands, including Aqua Clean, Gruppo Mastrotto, Lizzo, Alhambra, Edmund Bell, Englisch Dekor, Novartiplast Italia, Pepe Penalver, Serge Lesage, Corti, Chioccarello, KAI, Ligne Pure, MJ Tessuti, and William Morris at Home.
Senior Sales Executive
ZOHO Corporation
05.2022 - 11.2024
- Directed sales team in executing complex B2B strategies, achieving a 20% annual increase in new business accounts
- Orchestrated effort estimations for product implementation along with product customization activities for both waterfall and agile framework developments
- Developed customized sales pitches and presentations, enhancing client engagement and satisfaction, resulting in a 15% improvement in conversion rates
- Utilized Zoho CRM to track sales activities, improving data accuracy by 20% and enabling more efficient follow-up strategies
- Cultivated strong relationships with key decision-makers, achieving an 60% customer retention rate over two years
Risk Management Coordinator
Amazon
06.2021 - 03.2022
- Managed content compliance for Amazon Kindle Direct Publishing, ensuring adherence to appropriateness standards
- Conducted Rights Pre-Check reviews on over 500 submissions, identifying content and rights violations, which mitigated risks and protected the integrity of the Kindle Store
- Attained a review rate of 45 documents per hour, optimizing operational efficiency and reducing exposure to compliance issues
- Minimized non-compliance risks for authors, publishers, and customers by strictly following Content Risk Management guidelines
Senior Associate - Sales
Healthify Me
11.2020 - 06.2021
- Promoted health and wellness programs, educating over 100 clients on the benefits of adopting a healthy lifestyle, resulting in a 40% increase in program participation
- Communicated the details of premium plans to over 100 clients, ensuring comprehensive understanding and fostering a 40% increase in engagement with our offerings
- Achieved a remarkable 20% increase in sales targets through strategic client engagement and personalized relationship management initiatives aimed at small and medium-sized businesses (SMBs), significantly broadening the client base
Senior Executive - Business Development
TDI International Pvt. Ltd.
04.2018 - 09.2018
- Designed and executed lead generation strategies that resulted in a 30% increase in qualified leads, scheduling and managing over 100 client meetings to strengthen business relationships
- Developed and customized marketing collateral for 15 client presentations, effectively communicating the benefits of our branding solutions and contributing to a 25% increase in client engagement
- Secured a landmark 1.6 crore deal within the first month, significantly enhancing company revenue and expanding the client portfolio
Education
Master of Business Administration - Marketing and Operations
St. Joseph's College of Engineering
Chennai, India 10.2015 - 07.2017
Bachelor of Engineering - Electronics and Instrumentation Engineering
Madha Engineering College
Chennai, India 09.2011 - 04.2015
Skills
- Product Expertise Demo
- Advanced Proficiency in CRM
- Market Analysis and Strategic Insights
- Sales funnel management
- Expert Negotiation and Deal Finalization
- Business development and planning
- Objection handling
- Comprehensive Sales Strategy Formulation
- Presentation Skill
- Solution Framework and Design
- Comprehensive Client Relationship Management, Engagement
Accomplishments
- Awarded as a Top Sales Performer for 2 consecutive years for enhancing prospect engagement by 30% through strategic development and execution, introducing a collaborative team environment.
- Smart CIO Summit, Mumbai, 03/01/24, Drove client engagement at the Smart CIO Summit by facilitating over 50 meaningful conversations, directly contributing to a strengthened revenue pipeline and establishing Zoho as a credible market partner in workplace solutions.
- People Matters Conference, Mumbai, 10/01/23, Fostered lasting connections during presentation and networking sessions while representing Zoho solutions, contributing directly to an increase of approximately ten new partnerships initiated post-conference engagements.
Timeline
SALES EXECUTIVE
TDD Furnishing LLC
01.2025 - Current
Senior Sales Executive
ZOHO Corporation
05.2022 - 11.2024
Risk Management Coordinator
Amazon
06.2021 - 03.2022
Senior Associate - Sales
Healthify Me
11.2020 - 06.2021
Senior Executive - Business Development
TDI International Pvt. Ltd.
04.2018 - 09.2018
Master of Business Administration - Marketing and Operations
St. Joseph's College of Engineering
10.2015 - 07.2017
Bachelor of Engineering - Electronics and Instrumentation Engineering
Madha Engineering College
09.2011 - 04.2015
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