Afreen Mulla

(Official distributor of Safilo, Marchon, De Rigo, and over 40 international eyewear brands across the GCC.)

• Lead end-to-end sales support operations, ensuring timely processing of quotations, Proforma Invoices, Sales Orders, and Purchase Orders.
• Coordinate with regional and international suppliers to maintain product availability and support on-time customer deliveries.
• Monitor inventory levels and collaborate with procurement and warehouse teams to optimize stock replenishment.
• Act as the primary point of contact for order-related queries, resolving customer issues efficiently while maintaining service standards.
• Work closely with sales, logistics, finance, and warehouse teams to streamline operational processes and improve order accuracy.
• Support the implementation and daily operations of Microsoft Dynamics 365 and Odoo ERP for sales and procurement activities.
• Mentor junior team members and provide operational support to ensure smooth day-to-day workflow.

• Processed quotations, customer orders, Purchase Orders, and Proforma Invoices with a high level of accuracy.
• Coordinated with suppliers to track purchase orders and ensure timely product availability.
• Assisted the sales team with pricing, order management, and customer communication.
• Managed inventory inquiries and coordinated stock transfers to support business requirements.
• Updated customer and order information within ERP systems while maintaining accurate documentation.
• Supported cross-functional teams in delivering efficient customer service and operational excellence.

(IT Hardware & Technology Solutions Provider.)

• Prepared quotations, Proforma Invoices, Sales Orders, and related commercial documentation.
• Sourced quotations from local and international vendors while comparing pricing, lead times, and product availability.
• Coordinated customer enquiries and supported the sales team throughout the sales cycle.
• Scheduled customer meetings and maintained effective communication with suppliers and clients.
• Ensured timely processing of documentation while maintaining high standards of accuracy.
• Offered friendly, efficient customer service and handled challenging situations with ease.
• Implemented robust CRM systems that improved tracking of sales activities and client interactions.
• Conducted comprehensive market research for the identification of emerging trends in consumer behaviour, contributing to the strategic planning process accordingly.
• Developed customer loyalty with excellent customer service, leading to repeat business.

(Marine packaging, lifting, lashing, and industrial services.)

• Managed customer enquiries and RFQs, ensuring timely and accurate responses.
• Coordinated with procurement teams to source products that met customer specifications and delivery requirements.
• Followed up on quotations to improve conversion rates and strengthen customer relationships.
• Handled technical and commercial queries while working closely with internal stakeholders.
• Prepared monthly sales, billing, and performance reports for management.
• Maintained customer records and ensured accurate documentation using internal CRM systems.
• Kept up-to-date with company policies, ensuring correct information was given at all times.
• Handled high volume calls whilst maintaining professionalism and composure.