Summary
Overview
Work History
Education
Skills
Websites
Languages
Organizations
Certification
Hobbies And Interests
Timeline
Generic
Arlen Antony

Arlen Antony

Dubai

Summary

A young professional with 4 years of experience under Digital Umbrella which is a mix of Social, Media planning & Programmatic advertising. Looking forward to learn, explore & hone my skills.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Senior Programmatic Executive

The Digital Tree
04.2023 - Current
  • My role includes account management for a sports fantasy app-"365 scores" and also responsible for activation and optimization of all campaigns under our network- "The grid" where we run all type of campaigns in DV360 be it for awareness, consideration and performance.
  • I am responsible for reducing cost and making sure that the cost of the campaigns are well within 6-8% of the total budget.
  • Managed and negotiated rates with a pool of suppliers for CPA,CPS and various other performance campaigns and maintaining the cost under 20% of the total budget
  • Tools that i am currently using are DV360, DCM, Asana.

Junior Marketing specialist- Programmatic media

Booking.com
09.2021 - 10.2022
  • Responsible for execution of brand activation and full funnel campaigns on YT across different markets (Super bowl, Booking yeah US,DE & GB)
  • Responsible for setting up and management of campaign performance, delivery, and optimizations for both Branding and Direct response campaigns
  • Responsible for testing various formats across YT including the one in beta state in collaboration with google
  • Responsible for A/B testing audience segments and bidding strategy to get a champion among the testing concepts
  • Liaise with different departments internal and external for smooth functioning of the operations
  • Bi-weekly meetings with the External team (Google) to learn about platform/industry best practices
  • Platforms worked on Google adwords( Youtube) & DV360.

Junior technical executive (Programmatic)

MMP World Wide
11.2019 - 06.2021
  • Responsible for planning and analyzing the historic data before launching the campaign and strategically taking it live only on those Formats and websites which will help in achieving the KPI
  • Responsible for setting up and management of campaign performance, delivery, and optimizations to achieve the desired KPI
  • Have run successful campaigns (RM,Video,YT,STD banner) for brands ranging from FMCG (pediasure,Cerelac,Goodytuna,sadia) to Automotive (Honda) , telecom (DU) , electronics (Huawei P40,G-shock) and also for Financial institution (Mashreq bank) have also run few direct campaigns for the publishers
  • Responsible for preparing end of campaign reports and giving recommendations and insights
  • Provide ad-hoc support to my team & our set of publishers
  • Responsible for smooth integration of publishers onto our network
  • Integrating new publishers to our DFP, Generating passback tags and responsible for all the internal setups and complex waterfalls so as to utilise the publishers inventory effectively
  • And sending back the remenant inventory
  • Platforms worked on Double click's DFP, Dv360, Adwords , freewheel, ads fortis (internal platform ,wick).

Digital Media Planning Intern

Wavemaker (Group M)
02.2019 - 07.2019
  • Responsible for raising estimates and requests for RO and Purchase orders, used to make tracking parameters (UTMS) & coordinated with the Ad operations team for tags
  • Assisted in making monthly decks for clients and have also done competition analysis
  • Collaborated with the Ad operations team for the execution & launch of plans on time & also getting the insights from them
  • Prepared monthly report as to how much is spend against planned.

Ad Operations Intern

Ketto online ventures Pvt Ltd
06.2018 - 09.2018
  • Experience in managing campaigns on native platforms such as 'Taboola, Colombia, Adgebra, Facebook'
  • Responsible for digital marketing activities to increase unique traffic
  • Executed and enhanced Facebook ads performance
  • Used to suggest changes in the creatives and content and have also written successful ad copies for Facebook
  • Used to do the daily reporting
  • Have cracked the right audience segments Curating and analyzing the data.

Education

Bachelor's In Management Studies - Marketing

Mumbai university

Skills

  • DV360 Google ads
  • DCM
  • Facebook ADS
  • Google Ad Manager
  • Digital marketing
  • PPC SEM
  • Advanced Excel
  • Microsoft Powerpoint
  • Media planning & Buying
  • Analytics
  • Programmatic buying

Languages

English

Organizations

  • MMP word wide, 11/2019 - Present, Junior technical executive (programmatic)
  • Wavemaker( GroupM), 02/2019 - 07/2019, Digital Media Planning Intern
  • Ketto Online Ventures, 06/2018 - 09/2018, Ad Operations Intern

Certification

Advanced digital marketing course, EDUPRISTINE, 06/2018 - 10/2018

Hobbies And Interests

Table tennis

Timeline

Senior Programmatic Executive

The Digital Tree
04.2023 - Current

Junior Marketing specialist- Programmatic media

Booking.com
09.2021 - 10.2022

Junior technical executive (Programmatic)

MMP World Wide
11.2019 - 06.2021

Digital Media Planning Intern

Wavemaker (Group M)
02.2019 - 07.2019

Ad Operations Intern

Ketto online ventures Pvt Ltd
06.2018 - 09.2018

Bachelor's In Management Studies - Marketing

Mumbai university
Arlen Antony