Arlen Antony
Dubai
Summary
A young professional with 4 years of experience under Digital Umbrella which is a mix of Social, Media planning & Programmatic advertising. Looking forward to learn, explore & hone my skills.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Programmatic Executive
The Digital Tree
04.2023 - Current
- My role includes account management for a sports fantasy app-"365 scores" and also responsible for activation and optimization of all campaigns under our network- "The grid" where we run all type of campaigns in DV360 be it for awareness, consideration and performance.
- I am responsible for reducing cost and making sure that the cost of the campaigns are well within 6-8% of the total budget.
- Managed and negotiated rates with a pool of suppliers for CPA,CPS and various other performance campaigns and maintaining the cost under 20% of the total budget
- Tools that i am currently using are DV360, DCM, Asana.
Junior Marketing specialist- Programmatic media
Booking.com
09.2021 - 10.2022
- Responsible for execution of brand activation and full funnel campaigns on YT across different markets (Super bowl, Booking yeah US,DE & GB)
- Responsible for setting up and management of campaign performance, delivery, and optimizations for both Branding and Direct response campaigns
- Responsible for testing various formats across YT including the one in beta state in collaboration with google
- Responsible for A/B testing audience segments and bidding strategy to get a champion among the testing concepts
- Liaise with different departments internal and external for smooth functioning of the operations
- Bi-weekly meetings with the External team (Google) to learn about platform/industry best practices
- Platforms worked on Google adwords( Youtube) & DV360.
Junior technical executive (Programmatic)
MMP World Wide
11.2019 - 06.2021
- Responsible for planning and analyzing the historic data before launching the campaign and strategically taking it live only on those Formats and websites which will help in achieving the KPI
- Responsible for setting up and management of campaign performance, delivery, and optimizations to achieve the desired KPI
- Have run successful campaigns (RM,Video,YT,STD banner) for brands ranging from FMCG (pediasure,Cerelac,Goodytuna,sadia) to Automotive (Honda) , telecom (DU) , electronics (Huawei P40,G-shock) and also for Financial institution (Mashreq bank) have also run few direct campaigns for the publishers
- Responsible for preparing end of campaign reports and giving recommendations and insights
- Provide ad-hoc support to my team & our set of publishers
- Responsible for smooth integration of publishers onto our network
- Integrating new publishers to our DFP, Generating passback tags and responsible for all the internal setups and complex waterfalls so as to utilise the publishers inventory effectively
- And sending back the remenant inventory
- Platforms worked on Double click's DFP, Dv360, Adwords , freewheel, ads fortis (internal platform ,wick).
Digital Media Planning Intern
Wavemaker (Group M)
02.2019 - 07.2019
- Responsible for raising estimates and requests for RO and Purchase orders, used to make tracking parameters (UTMS) & coordinated with the Ad operations team for tags
- Assisted in making monthly decks for clients and have also done competition analysis
- Collaborated with the Ad operations team for the execution & launch of plans on time & also getting the insights from them
- Prepared monthly report as to how much is spend against planned.
Ad Operations Intern
Ketto online ventures Pvt Ltd
06.2018 - 09.2018
- Experience in managing campaigns on native platforms such as 'Taboola, Colombia, Adgebra, Facebook'
- Responsible for digital marketing activities to increase unique traffic
- Executed and enhanced Facebook ads performance
- Used to suggest changes in the creatives and content and have also written successful ad copies for Facebook
- Used to do the daily reporting
- Have cracked the right audience segments Curating and analyzing the data.
Education
Bachelor's In Management Studies - Marketing
Mumbai university
Skills
- DV360 Google ads
- DCM
- Facebook ADS
- Google Ad Manager
- Digital marketing
- PPC SEM
- Advanced Excel
- Microsoft Powerpoint
- Media planning & Buying
- Analytics
- Programmatic buying
Languages
English
Organizations
- MMP word wide, 11/2019 - Present, Junior technical executive (programmatic)
- Wavemaker( GroupM), 02/2019 - 07/2019, Digital Media Planning Intern
- Ketto Online Ventures, 06/2018 - 09/2018, Ad Operations Intern
Certification
Advanced digital marketing course, EDUPRISTINE, 06/2018 - 10/2018
Hobbies And Interests
Table tennis
Timeline
Senior Programmatic Executive
The Digital Tree
04.2023 - Current
Junior Marketing specialist- Programmatic media
Booking.com
09.2021 - 10.2022
Junior technical executive (Programmatic)
MMP World Wide
11.2019 - 06.2021
Digital Media Planning Intern
Wavemaker (Group M)
02.2019 - 07.2019
Ad Operations Intern
Ketto online ventures Pvt Ltd
06.2018 - 09.2018
Bachelor's In Management Studies - Marketing
Mumbai university
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