A young professional with 4 years of experience under Digital Umbrella which is a mix of Social, Media planning & Programmatic advertising. Looking forward to learn, explore & hone my skills.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Programmatic Executive
The Digital Tree
04.2023 - Current
My role includes account management for a sports fantasy app-"365 scores" and also responsible for activation and optimization of all campaigns under our network- "The grid" where we run all type of campaigns in DV360 be it for awareness, consideration and performance.
I am responsible for reducing cost and making sure that the cost of the campaigns are well within 6-8% of the total budget.
Managed and negotiated rates with a pool of suppliers for CPA,CPS and various other performance campaigns and maintaining the cost under 20% of the total budget
Tools that i am currently using are DV360, DCM, Asana.
Junior Marketing specialist- Programmatic media
Booking.com
09.2021 - 10.2022
Responsible for execution of brand activation and full funnel campaigns on YT across different markets (Super bowl, Booking yeah US,DE & GB)
Responsible for setting up and management of campaign performance, delivery, and optimizations for both Branding and Direct response campaigns
Responsible for testing various formats across YT including the one in beta state in collaboration with google
Responsible for A/B testing audience segments and bidding strategy to get a champion among the testing concepts
Liaise with different departments internal and external for smooth functioning of the operations
Bi-weekly meetings with the External team (Google) to learn about platform/industry best practices
Platforms worked on Google adwords( Youtube) & DV360.
Junior technical executive (Programmatic)
MMP World Wide
11.2019 - 06.2021
Responsible for planning and analyzing the historic data before launching the campaign and strategically taking it live only on those Formats and websites which will help in achieving the KPI
Responsible for setting up and management of campaign performance, delivery, and optimizations to achieve the desired KPI
Have run successful campaigns (RM,Video,YT,STD banner) for brands ranging from FMCG (pediasure,Cerelac,Goodytuna,sadia) to Automotive (Honda) , telecom (DU) , electronics (Huawei P40,G-shock) and also for Financial institution (Mashreq bank) have also run few direct campaigns for the publishers
Responsible for preparing end of campaign reports and giving recommendations and insights
Provide ad-hoc support to my team & our set of publishers
Responsible for smooth integration of publishers onto our network
Integrating new publishers to our DFP, Generating passback tags and responsible for all the internal setups and complex waterfalls so as to utilise the publishers inventory effectively
And sending back the remenant inventory
Platforms worked on Double click's DFP, Dv360, Adwords , freewheel, ads fortis (internal platform ,wick).
Digital Media Planning Intern
Wavemaker (Group M)
02.2019 - 07.2019
Responsible for raising estimates and requests for RO and Purchase orders, used to make tracking parameters (UTMS) & coordinated with the Ad operations team for tags
Assisted in making monthly decks for clients and have also done competition analysis
Collaborated with the Ad operations team for the execution & launch of plans on time & also getting the insights from them
Prepared monthly report as to how much is spend against planned.
Ad Operations Intern
Ketto online ventures Pvt Ltd
06.2018 - 09.2018
Experience in managing campaigns on native platforms such as 'Taboola, Colombia, Adgebra, Facebook'
Responsible for digital marketing activities to increase unique traffic
Executed and enhanced Facebook ads performance
Used to suggest changes in the creatives and content and have also written successful ad copies for Facebook
Used to do the daily reporting
Have cracked the right audience segments Curating and analyzing the data.