Arpita Porwal
Dubai
Summary
Experienced sales and business leader with a strong track record in competitive environments. Skilled in client servicing, exceeding sales targets, and driving business growth through strategic planning and relationship-building. Effective communicator and motivator of teams.
Overview
12
12
years of professional experience
Work History
Enterprise Sales-Middle East & South Africa
CleverTap
01.2022 - Current
- Leading new business acquisition across Enterprise clients in e-commerce and fintech verticals across the Middle East and South Africa
- Closed over USD 2.4M+ in Annual Contract Value (ACV) to date; awarded Top Hunter of 2024 globally
- Built and executed full-funnel enterprise sales cycles, from outbound prospecting to multi-threaded stakeholder alignment, deal negotiation, and onboarding
- Delivered consultative, data-driven sales presentations to demonstrate ROI and strategic value of CleverTap’s retention and engagement platform
- Collaborated cross-functionally with Product, Marketing, Legal, and Customer Success to ensure seamless implementation and sustained growth
- Represented CleverTap at regional tech events; delivered keynotes and participated in fireside chats on mobile growth and retention strategy
- Attended networking events to build relationships and identify sales opportunities across UAE and South Africa
Account Executive-India & Bangladesh
AppsFlyer
07.2020 - 12.2021
- Planned, prospected and owned sales execution with top and mid tier accounts in the region
- Achieved QoQ quota on new business acquisition while retaining USD 1.5 million worth of business portfolio
- Focused on new acquisition and identified channels for renewal and upsell opportunity with existing accounts
- Extensively worked on Salesforce to align forecasted pipeline and actual achievement along with day to day account updates
- Collaborated with internal teams - SalesOps, Legal, Marketing, Product, Support, etc. to ensure smooth activation of package subscription and resolve existing client queries
- Navigated complex deal cycles with multiple stakeholders both - internal and external
- Participated and led various webinars with Google, AdPlay, ShareIT to help educate advertisers on platform capabilities in the region
Area Sales Manager
Zomato
01.2017 - 10.2019
- Leading a team of seven sales and account managers with the highest media revenue across all teams in the UAE
- Increased portfolio growth by ~15% MOM over the past three quarters in New Dubai as against the city average of ~9%
- Launched and led the Inside Sales Team in Dubai with an agenda to increase revenue retention for the market
- Achieved ~98% revenue retention consistently for over two quarters by enhancing the teams' efficiency and delivering high standards of client management
- Planned and co-led the launch of Zomato's cloud based POS system - Zomato Base in the UAE
- Responsible for acquiring and managing end to end relationship for over 50+ clients contributing to 40% of the merchant base between Jan-Jul'17
- Liaised with the product team to build features that streamlined managerial tasks and increased speed of service for partnered restaurants
Key Accounts Manager
Zomato
01.2015 - 12.2016
- Secured 160+ merchants for newly launched logistics services with Zomato Online Order between Mar-Dec'16
- Identified key growth factors for each merchant and suggested suitable modifications to boost delivery volumes and performance by average 18% (MOM)
- Transitioned into Zomato Book - table reservation and management system
- Collaborated with 20+ partners to provide relevant operational fixes and customer insights to effectively enhance service between Nov'15-Feb'16
- Worked closely with the Business Head to set up a 12 member sales team to launch Zomato Cashless, a cashless payment system in the UAE. Responsible for planning, sales strategy, defining targets and execution of the product launch
- Trained and led a team of 5 sales managers responsible for onboarding 650+ restaurants from Jan-Oct'15, approx. 46% of the merchant base
Manager, Sales and Marketing
Zomato
05.2013 - 12.2014
- Contracted ~AED 550,000 between Feb-Dec'14 and managed end-to-end relationships for 40+ popular restaurants and chains in UAE
- Handled end to end client relationships; including pitching, negotiating, designing effective ad-campaigns, troubleshooting, preparing monthly performance reports and devising retention strategies
- Mentored a team of three, built weekly schedules, maintained sales trackers and assisted them with contract sign ups
- Generated ~INR 1.2 million in revenue from 30+ clients for ad-sales business by consistently exceeding monthly quotas between May'13-Jan'14
Education
Bachelor - Business Management
Center For Management Studies, Jain University
04.2013
Pre-University College - undefined
Jain University
04.2010
Xth Grade - CBSE
Sri Aurobindo Memorial School
03.2008
Skills
- Enterprise Sales (SaaS)
- New Business Acquisition
- Territory Expansion (MEA & South Africa)
- Strategic Account Planning
- Pipeline Management
- Consultative Selling
- C-level Engagement
- Negotiation & Closing
- Retention & CRM Automation
Accomplishments
- Certified in 'Sandler Sales Excellence Program' in 2021
- Certified as #AppsFlyerKnowledgeChampion in 2020 by AppsFlyer
- Certified in 'The Fundamentals of Digital Marketing' and 'Google Ads Fundamentals' by Google
- Awarded ESOPs for being part of top 5% of performers globally in 2015
- Certified 'Competent Communicator' and 'Competent Leadership' from Toastmasters International, USA in 2012
Extra-Curricular
Volunteered at the NGO-'YUVA Ignited Minds' from 2010-2013 and led the education department in 2011 Actively participated in cultural and educational fests/events during the Undergraduate course Completed a course in 'Conversational GPP Spanish at Level 1A' by 'inlingua' in 2013
Timeline
Enterprise Sales-Middle East & South Africa
CleverTap
01.2022 - Current
Account Executive-India & Bangladesh
AppsFlyer
07.2020 - 12.2021
Area Sales Manager
Zomato
01.2017 - 10.2019
Key Accounts Manager
Zomato
01.2015 - 12.2016
Manager, Sales and Marketing
Zomato
05.2013 - 12.2014
Pre-University College - undefined
Jain University
Xth Grade - CBSE
Sri Aurobindo Memorial School
Bachelor - Business Management
Center For Management Studies, Jain University
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