Arti Bala
Abu Dhabi
Summary
Highly proactive and target-oriented management professional with extensive experience of 12 years in Strategy Planning, Business Development, Product Promotion and Key Accounts Management across the FMCG and cosmetics sector; seeking to leverage experience and expertise in a senior management position in Sales, Marketing, Development, Training.
Overview
12
12
years of professional experience
7
7
years of post-secondary education
Work History
Area Sales Supervisor
NAZIH Trading LLC
03.2021 - Current
- Build and maintain customer relationships in order to build strong loyalty
- Introduce Companies Portfolio & discuss product range with information
- Traveling to potential and existing customers within an assigned sales area to present company’s offerings and build brand awareness
- Managing, training, and providing overall guidance to the sales team of an assigned territory
- Setting reasonable sales targets to be achieved by the sales team
- Communicate with CST to assess their needs & also address customer queries product cost, availability, product usage & trainings
- Supervise sales process by following up on Orders, Deliveries & collection
- Looking in to key clients such as
- Specialized Rehabilitation center & Canadian Medical Center, Ultra Care Aesthetic Center
- Manage & Train Beauty professionals within high end saloon, with related to product knowledge & technical services.
Area Sales Supervisor
Multiplex Cosmetics
11.2019 - 11.2019
- Evaluate, coach, and develop in-store teams through monthly visits to all stores assigned in a designated territory
- Provide in-store selling support by designing special promotional activities
- Meets Regional sales target & financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
- Train the merchandisers as per the current company running promotions
- Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives
- Recommends product lines by identifying new product opportunities in Lulu, Abu Dhabi COOP, AUH Airport (Flamingo), Carrefour, spinneys and other hyper market & stores
- Responsible for the business unit P&L; efficiently manage the deployment of resources and Business running expenses to meet the profit targets.
Beauty & Sales Trainer
Avon Cosmetics
03.2013 - 10.2017
- Manage and support the implementation of all coaching and training related activities in the region in coordination with manager
- Program topics include, but are not limited to sales generation, client experience, product knowledge, and after sales service
- Training company staff, representatives & customers on SKIN CARE, HAIR CARE, and COLORED
- COSMETICS
- Conducting demos and workshops for hotel professionals like Rotana group, Bab Al Qasr, The Oberoi
- Marriot, Dusit Thani and hospital staff like Cleveland Clinic
- Educate sales & marketing team on new products and New Arrivals Providing field based coaching and practical support for UAE on design and implementation of training (field and classroom) for zone managers, sales leader and representative
- Regular campaign training to sales team and customer representative Responsible for product displays
- Online consultation for any customer queries on product features & applications
Sales Supervisor
L’OREAL
08.2011 - 02.2013
- Achieving Sales targets, communicating with clients to clarify visual requirements , reading scripts to ascertain the materials and the look required
- Ability to create reports on customer profiles, product profiles, product movements, product analysis and competition
- Achieving sales targets on monthly basis, managing product launches, conducting in store Makeover on New launches
- Recruitment & training of Beauty Advisors also Impart product training to new team members
- Ensures that the inventory is well managed and is maintained at the desired levels to generate the expected sales
- Coaches and supports all team members to ensure that the Outlet’s and Company objectives are consistently achieved
- Promotes new sales techniques, through product knowledge, new launches, promotions etc
- Ensures that the company’s as well as the principal’s merchandising standards are implemented
- Supervises the daily replenishment of merchandize, focusing on keeping the right stock at the right times
- Conducts Performance Review and Performance Appraisal for the sales staff and recommend specific actions with clear objectives.
Education
M.Sc - Zoology
Kanpur University
01.1996 - 04.1998
MBA - Sales & Marketing
Institute of Productivity & Management
01.1998 - 04.2001
gl/2E1Dcd Driving License UAE - Driver’s License – 1176402 - Abu Dhabi Skills - undefined
Lebanese Academy of Beauty
01.2016 - 04.2017
Skills
Territory Management
undefinedWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Area Sales Supervisor
NAZIH Trading LLC
03.2021 - Current
Area Sales Supervisor
Multiplex Cosmetics
11.2019 - 11.2019
gl/2E1Dcd Driving License UAE - Driver’s License – 1176402 - Abu Dhabi Skills - undefined
Lebanese Academy of Beauty
01.2016 - 04.2017
Beauty & Sales Trainer
Avon Cosmetics
03.2013 - 10.2017
Sales Supervisor
L’OREAL
08.2011 - 02.2013
MBA - Sales & Marketing
Institute of Productivity & Management
01.1998 - 04.2001
M.Sc - Zoology
Kanpur University
01.1996 - 04.1998
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