Arul Jessy Sindhuja Asok
New York,NY
Summary
Highly driven and creative fashion merchandising student with five years of industry experience. Detail-oriented and optimistic professional with strong analytical skills for data interpretation and informed decision-making. Currently seeking impactful opportunities to contribute and grow within a dynamic fashion environment.
Overview
5
5
years of professional experience
Work history
Merchandising Intern
2024.01
- Assisted in the creation of the Pre-, product knowledge book for the stores
- Analyzed reports from a weekly sales collection analysis for men's and women's (RTW), and accessories, assessing classification, style, and color to identify core business areas and market penetration
- Executed accessories price analysis, including competitive shopping, and communicated results to the merchandising team to ensure competitive price positioning
- Supported the team in creating buy sheets and consolidating e-commerce data to maintain up-to-date and appropriate product information
- Contributed to the team's success by assisting with various pre- and post-buy tasks, streamlining operations, and ensuring the effective presentation of products.
Salvatore Ferragamo
2023.09 - 2023.12
Buyer/ Social Media Manager
J' Boutique
2021.11 - 2022.12
- Developed and executed a comprehensive vendor negotiation strategy, resulting in an average cost reduction of 15% on inventory purchases
- Purchased high-quality, on-trend merchandise for women's wear that increased sales by 25% and strengthened the brand's position within the target audience throughout the FY 2022
- Curated a well-rounded assortment of merchandise tailored to the target market and meticulously ensured consistent, aesthetically pleasing product presentation that aligned with the boutique's brand image, resulting in minimal markdowns
- Managed social media platforms and executed successful influencer partnerships, resulting in a 40% increase in online engagement and brand visibility.
Stylist
Upsurge Films Pvt Ltd
Bangalore
2018.07 - 2021.10
- Demonstrated versatility in styling across various genres and themes, including fashion, lifestyle, and product-focused campaigns, while consistently delivering on-brand aesthetics
- (Fast track, Cult.Fit, Behance)
- Styled and curated wardrobe for 20+ TV commercials (TVCs), 15+ photoshoots, and campaigns, resulting in successful visual representations of the brand and client's vision
- Collaborated closely with directors, photographers, and creative teams, contributing to the production of over 30+ advertisements
- Sourced and pulled clothing, accessories, and props from a diverse range of suppliers and retail stores, maintaining strong vendor relationships, and negotiating favorable deals to optimize budget allocation.
Education
MPS - Fashion Merchandising and Retail Management
LIM College
Bachelor of Aeronautical Engineering CGPA - undefined
Kumaraguru College of Technology
Skills
- Working knowledge of
- SAP Power BI
- Advanced skills in Microsoft Office Excel, Word, PowerPoint Canva iMovie
- Teamwork & Leadership Adaptability & Time Management Communication
- Client Relationships
- Problem-solving
Accomplishments
- ORGANIZATIONS
- Member of the student experience panel, LIM 2023
- Google Analytics Certification (Aug ,2023)
- INSIDE LVMH Certificate with a specialization in: Creation & Branding, Retail & Customer Experience (2023)
- Data analytics and Licensing masterclass by LIM X London College of Fashion 2023
- Leadership workshop by One to World 2023
- Fashion industry masterclass conducted by the Luxury Market Council in 2022
- Fashion portfolio published in BEHANCE-2019
Languages
English
Fluent
Timeline
Merchandising Intern
2024.01
Salvatore Ferragamo
2023.09 - 2023.12
Buyer/ Social Media Manager
J' Boutique
2021.11 - 2022.12
Stylist
Upsurge Films Pvt Ltd
2018.07 - 2021.10
MPS - Fashion Merchandising and Retail Management
LIM College
Bachelor of Aeronautical Engineering CGPA - undefined
Kumaraguru College of Technology