Logistics professional with 21 years of experience in UAE . With the initial part of the career focused on Operations in all modes of transportation including multimodal . strengths are in Logistics Operations, Process transformation & Improvement, Business Process Management, P&L handing, Customer Implementation. Organized and dependable successful at multi tasking with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
21
21
years of professional experience
Work History
Head Transformation & Customer Implementation
Multinational Logistics provider
04.2021 - Current
Heading the Regional team for implementation of new TMS for the region.
Creation of Customer Reports & Internal Reports for management .
Implementation of Transport Management System across the region.
Identify areas for process improvement & optimization through the use of digital tools & technologies
Work with cross functional teams to streamline workflows and enhance efficiency
Collaborate with change management teams to ensure a smooth transition to digital solutions
Lead or contribute to digitalization projects, ensuring they are delivered on time and within budget
Stay informed about industry trends and best practices in digitalization
Establish key performance indicators(KPIs) to measure the success of digital initiatives
Preparation of Customer SOP's and Reports.
Training Ops staff on customer SOP
Act as a bridge between Ops and IT
Development and Maintain EDi for customers & Vendors.
Head BPM & Customer Implementation
Multinational Freight Forwarder
01.2018 - 12.2021
Process Analysis and Improvement: Identify, analyze, and evaluate existing business processes to identify inefficiencies, bottlenecks, and areas for improvement.
Cross-Functional Collaboration: Collaborate with stakeholders across different departments and functions to understand their business needs and challenges.
Process Documentation and Standardization: Management of SOP for customer , Operations and MDM
Change Management: Lead change management initiatives to drive adoption of new processes and procedures.
Technology Integration: Leading Projects for Integration.
Continuous Improvement Culture: Foster a culture of continuous improvement within the organization.
Asst.General Manager- Operations UAE
- Multinational Freight Forwarder
01.2015 - 12.2018
Focus Areas-
Strategic planning: Achieving the Budgeted GP, Controlling cost
Team leadership: Managing the complete Operations team with high level of productivity.
Carrier management: Establishing and maintaining relationships with carriers, and other service providers, negotiating contracts, rates, and service levels to ensure optimal performance and cost-effectiveness.
Compliance and regulatory affairs: To ensure compliance with all relevant regulations, including customs requirements, safety standards, and environmental regulations, to minimize risk and ensure legal compliance.
Customer service: Collaborate with sales and customer service teams to understand customer requirements and expectations, ensuring timely and accurate delivery of goods and services to meet customer needs.
Vendor Management: Managing all vendors for insurance and lability contracts.
Operations Manager - Air Freight
Multinational Freight Forwarder
10.2010 - 12.2015
Capacity Management with premium carriers
Management of complete Team
RFQ handling for major customers
Handling end to end SEA AIR transportation mode
Vendor Management
Monitoring Operational KPI
Achievement of Profitability on a file level
Asst Manager Operations- Air Freight
UTi Netherland , Dubai
09.2008 - 10.2010
Operations: Responsible for handling complete Air freight Operations
Customer Service: Handling customers for air freight department and meeting KPIs
Process Documentation and Standardization: Management of SOP for customer , Operations.
Development of new products like AIR - AIR, SEA AIR etc.
Manager - Multimodal SEA-AIR
Maersk Logistics
04.2005 - 01.2008
Responsible for complete SEA AIR Operations.
Maintaining customer Reports
Archieving customer KPI
Liasing with Dnata and Carriers.
Capacity planning with Ocean and Air Carriers
Ensure GP targets are achieved
Manage relevant reporting of management and financial information for the higher level Management
Key Account Executive
Trident
02.2003 - 03.2005
Handling Third Party Logistics for all their key accounts.
Senior Accounts Manager at Mark Logistics (A Multimodal Transport Solution Provider)Senior Accounts Manager at Mark Logistics (A Multimodal Transport Solution Provider)
Head of Corporate Finance Transformation & Systems Implementation - Global FP&A at KenvueHead of Corporate Finance Transformation & Systems Implementation - Global FP&A at Kenvue
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.