Summary
Overview
Work History
Education
Skills
Personal Details
Certification
Languages
Timeline
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Aruna Udakanda

Aruna Udakanda

Al Ghubaiba, Bur Dubai

Summary

Tech-savvy and result-oriented Digital Marketing Executive with over 4+ years of professional experience in building, maintaining, and running successful digital marketing campaigns to increase brand visibility, boost customer engagement and generate leads. Possesses in-depth knowledge and skills of SEO, Social Media Marketing and SEM best practices to meet and exceed digital marketing goals. Holds a Bachelor of Science (BSc.) in Marketing Management (Special), complementing practical expertise with academic excellence.

Overview

5
5
years of professional experience
1
1
Certification

Work History

SEO Strategist

SEO Agent Pty Ltd
Melbourne
04.2021 - 12.2023
  • Designed, optimized and managed 20+ SEO (Search Engine Optimization) friendly websites
  • Created and automated social media accounts for 20+ clients
  • Conducted keyword research and competitor analysis
  • Setting up and managed analytics tools (Google Search Console, Google Analytics, Bing Webmaster Tool) for tracking visitors' behaviors
  • Created, optimized and managed Google My Business (Google Business Profile), Apple Maps, and Bing Places.

Digital Marketing Executive

ESOFT Metro Campus
Colombo
09.2019 - 04.2021
  • Reduced Facebook campaign cost by 75% compared to the previous period while generating and exceeding the targeted quality inquiries
  • Executed Google ads, email marketing campaigns, and commenced LinkedIn Ads campaigns to generate inquiries
  • Gathered data on competitors and analyzed
  • Managed social media accounts, responded quickly to customer inquiries, and solved problems if they had any
  • Educated Digital Marketing teams in 40+ branches Island-wide.

Digital Marketing Executive

Adventa Holdings (Pvt) Ltd
Colombo
05.2019 - 09.2019
  • Managed company website & implemented SEO to boost ranking
  • Managed company & client social media campaigns.

Merchandising and Promotions Officer

Singer Sri Lanka PLC
Colombo
08.2018 - 05.2019
  • Changed displays to promote new product launches and reflect festive or seasonal themes
  • Consulted with store managers, buyers, sales associates, housekeeping staff and engineering staff to determine appropriate placement of displays and products
  • Supervised and trained staff members on daily tasks, such as visual merchandising.

Education

Bachelor of Science (BSc.) Marketing Management (Special) -

Sabaragamuwa University of Sri Lanka
11.2017

Skills

  • Local SEO
  • Link building
  • Analytical skills
  • Lead generation
  • Schema markup
  • Paid ads Campaigns
  • Email marketing campaigns
  • Keyword research and analysis
  • Social Media Marketing (SMM)
  • Search Engine Marketing (SEM)
  • CMS (WordPress) Management
  • Canva design & Basic Photoshop
  • Search Engine Optimization (SEO)
  • SEO Strategies

Personal Details

  • Full Name - Udakandage Aruna Saman Kumara Udakanda
  • Date of Birth - 19/05/1992
  • Nationality - Sri Lankan
  • Marital status - Married
  • Visa Status - Visit Visa / Expired on 29/02/2024
  • Gender - Male
  • Driving License - Sri Lankan issued driving license

Certification

  • 2021, SEO Foundations, LinkedIn
  • 2021, Digital Marketing Foundations, LinkedIn
  • 2020, Advanced Google Analytics, Google
  • 2020, Google My Business, Google
  • 2020, The Complete Digital Marketing - 12 Courses in 1, Udemy
  • 2019, Certified Digital Marketing Professional, Digital Marketing Institute - Ireland

Languages

Adventa
  • English Fluent
  • Hindi Learning
  • Sinhala Native

Timeline

SEO Strategist

SEO Agent Pty Ltd
04.2021 - 12.2023

Digital Marketing Executive

ESOFT Metro Campus
09.2019 - 04.2021

Digital Marketing Executive

Adventa Holdings (Pvt) Ltd
05.2019 - 09.2019

Merchandising and Promotions Officer

Singer Sri Lanka PLC
08.2018 - 05.2019

Bachelor of Science (BSc.) Marketing Management (Special) -

Sabaragamuwa University of Sri Lanka

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Aruna Udakanda