ARUSHI NAGAR
Dubai
Summary
As a Canadian Citizen with 10 years of progressive experience in digital transformation projects, Project & Account Management, Digital Media & Marketing. In next role, looking to work & grow in the digital technology space by working on challenging & diverse digital media projects as a Project Manager (senior)/ Digital Producer/ Communication Manager.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Senior Digital Producer
Dentsu Creative
01.2021 - 03.2024
- Managed GM Live for Chevrolet and GM Energy brand USA. Managed & maintained website with over 50 pages (virtual car showroom, which allowed user to schedule their preferred car walkthrough via Chevy LIVE website)
- Part of Product leadership & execution team, overseeing the product roadmap on monthly basis to deliver high quality consumer experience through high functioning website
- Oversee design process, driving informed UX decisions, tracking issues, etc. Plan and facilitate client presentations, workshops, user research and requirements gathering
- Clearly tracked and communicate timelines, budgets, deliverables, goals & expectations with stakeholders to provide full project status updates.
- Worked with cross-functional team including: UX team, Developers, SEO Strategist, Creative and Business Analyst to review data and communicate success metrics
Digital Project Manager
Media Profile
- Role primarily focused on building digital & creative project processes and supporting team with end to end digital & creative solutions (Creating project plan, writing SOW, WBS, creating estimates, tracking project progress, managing projects from inception to launch, negotiating with vendors and external talents etc).
- Delivered 360 integrated campaign for CUPE Local 79, projects included TVC, Radio, Digital (website + Social Media), OOH etc. Also, manage projects that are exclusively website development.
Project Manager
No Fixed Address Inc
- Professional marketing & advertising experience in web/mobile focused communication campaign – Website development & maintenance, email & social media campaign and content management
- Produced ad hoc reports such as SLA, Process Documents, Reconciliation Report, Statement of Work documents, Project Plans, WBS, Task Brief, Change Requests
- Estimated and managed project timelines with quotable task breakdowns, resources & utilization rates. Diligently monitored project risks & scope creeps to identify potential issues & proactively marked solutions, and escalated when needed
- Led regular project huddles and communicated roles, timelines & deliverables, ensuring goals were set
- Worked directly with Accounts Team, Tech Team, UX lead, Community Managers, Media, Analysts, QA team to achieve 100% project & resource efficiency
Project Manager
Enginess
- Identified suitable CRM tools matching business requirements
- Worked over 12+ digital media focused communication campaign (Banners, email campaigns, microsites, new launch campaigns) projects
- Efficiently managed stakeholder relationships (requirements gathering, sign off on SOW, providing solutions, creating project documentation like project charter, status reporting, WBS, monthly budget report, weekly status report, pre-release checklist)
- Conducted exhaustive quality control & usability tests to ensure project accuracy & SOW deliverables
- Worked with internal/external stakeholders to efficiently deliver projects from inception to closure leading to revenue growth for organization
Digital Project Manager
St. Joseph Communications
- Used Agile Methodologies to efficiently manage content marketing projects and creation of microsites for
- Canada's largest retail business with project budgets approximating CAD$1million
- Drafted action plans and led meetings with department executives to review project status using tools such as Jira and proposed changes
- Collaborated with cross-functional teams utilizing tools like Trello & Basecamp to draft project schedules
- Monitored costs, timescales & resources to achieve brand awareness across diverse social media platforms
- Served as single point of contact for project scheduling & changes while also responsible for defining project deliverables and monitoring status of tasks
Brand Associate
Leo Burnett
- Provide optimum solution beneficial to brand developed 3 successful campaigns across online and offline media
- Managed new product and content releases for World Health Organization and Financial brands across (HDFC) social media & TVC + Print
- Campaign got 10 million hits in 1 month on Facebook and Twitter along with creation of blogs and social media content
- Developing an effective marketing & communication brief, which would meet marketing objective and help in designing campaign
- Responsible for managing of all phases of client service projects in areas of integrated marketing and lead generation
Group Account Manager
Ogilvy & Mather
- Reviewed, evaluated, formulated and executed project plans, schedules and budgets for small to large size home décor product launches and organizational projects, which led to 8% growth in market share
- Single handedly managed the business and supported the team in achieving annual target
- Tracked key milestones and adjusted project plans for all marketing programs to identify the best opportunities for optimization and developed innovative solutions
- Managed project closing and ensured project deliverables achieved within time, cost and scope
- Worked with clients (Asian Paints) to coordinate production pipeline, media releases, creative strategies
Senior Account Executive
Ambience
- Developed and executed integrated advertising plans for Tata Telecom each Quarter
- Collaborated with marketing and communications teams on standardization, design and production of marketing materials
- Wrote creative and engaging briefs for internal and external agencies
- Secured 2 new accounts to increase company revenue and drive market share with support of client servicing leadership.
Education
MBA - Digital Communications And Media
University of British Columbia
Vancouver, Canada08.2015
MBA - Marketing
Narsee Monjee Institute of Management
Mumbai04.2011
Skills
- PM Tools: Jira, Confluence, Smartsheet, MS Project, Mantis, Function Point, Base camp, Trello, Toggl, Teamwork, Monday dot com, Slack
- Others: Google Analytics, Adobe Analytics, MS Office
- CMS Tools: WordPress, AEM, Umbraco Courier, Module, Advantage CMS
- Adobe Tools: AEM, Photoshop, Illustrator, Campaign Manager, Analytics
- Budgeting & Financing
- Team Liaison & Coaching Leadership
- Vendor sourcing, managing & negotiation
- Strong written &verbal, interpersonal skills
- E-commerce management
- Digital asset management
- Content Strategy
- CMS management
- Mobile App Development
Certification
- Certified ScrumMaster from Scrum Alliance
- Certified SAFe Practitioner from Scaled Agile
- Working towards PMP certification (schedule to give my exam in July, 2024)
Timeline
Senior Digital Producer
Dentsu Creative
01.2021 - 03.2024
Digital Project Manager
Media Profile
Project Manager
No Fixed Address Inc
Project Manager
Enginess
Digital Project Manager
St. Joseph Communications
Brand Associate
Leo Burnett
Group Account Manager
Ogilvy & Mather
Senior Account Executive
Ambience
MBA - Digital Communications And Media
University of British Columbia
MBA - Marketing
Narsee Monjee Institute of Management
- Certified ScrumMaster from Scrum Alliance
- Certified SAFe Practitioner from Scaled Agile
- Working towards PMP certification (schedule to give my exam in July, 2024)
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