Aseel Alshekly
Dubai,UAE
Summary
Accomplished professional with expertise in project management, marketing strategy, and team leadership. Demonstrated ability to manage end-to-end projects, optimise processes, and allocate resources effectively. Skilled in market analysis, campaign management, and consumer research. Proven track record in staff training, performance optimisation, and team coordination. Proficient in data analysis and reporting, including forecasting and capacity planning. Adept at using Microsoft Office suite and various project management tools. Career goal: to leverage extensive skills in a dynamic environment to drive business growth and innovation.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
Work history
Campaign Executive
McDonald's Headquarters
London
04.2023 - 11.2024
- Managed end-to-end production of marketing campaigns across multiple channels.
- Organised and led campaign meetings, shoots, and post-campaign analysis
- Provided administrative support to senior managers, ensuring smooth operations and high quality creative standards.
- Developed strategic marketing campaigns by studying industry trends and consumer behaviour.
- Coordinated with creative teams for content development resulting in engaging advertisements.
- Achieved brand visibility by planning and executing successful promotional events.
- Streamlined communication channels to improve campaign efficiency and effectiveness.
- Managed social media platforms, enhancing brand awareness among target audience.
- Conducted market research for understanding customer preferences and improving campaign strategies.
- Delivered compelling presentations to stakeholders with clear articulation of campaign objectives and expected outcomes.
- Collaborated with sales team to align advertising efforts with overall business goals.
- Monitored campaign performance, ensuring alignment with set standards and targets.
- Identified potential partnership opportunities to expand reach of marketing initiatives.
- Organised product launches for generating buzz within the market landscape.
- Analysed competitors' activities for staying ahead in the highly competitive market scenario.
- Assisted in budget allocation decisions, prioritising high-impact activities whilst reducing unnecessary expenses.
- Conducted market research to understand customer base and enhance products.
- Networked with media and PR professionals to build campaign reach.
McDelivery Communication Executive
McDonald's Headquarters
London
11.2022 - 04.2023
- Facilitated team collaboration by coordinating meetings and events.
- Managed multiple tasks to meet strict deadlines.
- Ensured secure data handling, following GDPR regulations.
- Demonstrated expert knowledge in company software to assist end-users effectively.
- Resolved complex queries, ensuring customer satisfaction.
- Developed strong working relationships with stakeholders to foster cooperation.
- Streamlined communication lines between departments for better workflow management.
- Prioritised urgent tasks effectively, reducing backlog significantly.
- Adapted quickly to changing environments whilst maintaining high work standards.
- Updated internal databases regularly for accurate record-keeping.
- Delivered training sessions on new software tools, boosting staff competency levels.
- Set up meetings with clients and stakeholders to progress current projects and proposals.
- Coordinated meeting, venue and event bookings according to business needs.
- Optimised customer service strategy to focus on priority customers, boosting repeat purchases by 65%.
Change Analyst Officer
McDonald's Headquarters
London
11.2021 - 11.2022
- Improved project forecasting and resource management, leading to more efficient project delivery
- Designed and implemented project management tools and training programs, enhancing project efficiency.
- Enhanced decision-making by analysing complex data sets.
- Interpreted financial reports for improved budget management.
- Implemented new software to increase work efficiency.
- Developed predictive models, increasing future business insights.
- Conducted thorough market research for better competitive understanding.
- Identified trends in sales data to improve marketing strategies.
- Created comprehensive reports, aiding in strategic planning.
- Collaborated across departments for cohesive report development.
- Contributed to team projects by providing key analytic insights.
- Applied knowledge of data modelling and statistical analysis to note trends and draw conclusions.
Assistant Manager & Shift Manager
McDonald's, New
Sutton
05.2016 - 11.2021
- Managed daily operations for high-volume locations, improving customer satisfaction scores
- Oversaw scheduling and staffing for over 90 employees, ensuring optimal coverage and profitability.
- Minimised inventory loss for improved profit margins.
- Increased staff productivity by providing comprehensive training programmes.
- Developed strong relationships with suppliers, ensuring timely delivery of products.
- Assisted in recruitment process to build an effective workforce.
- Coordinated with management on operational issues providing solutions for better efficiency.
- Monitored sales performance regularly adjusting strategies as required.
- Handled stock control duties diligently preventing overstocking or shortages.
- Established clear budgets and cost controls strategies to meet objectives.
- Coordinated hiring, recruitment and training strategies to build successful administrative team.
- Motivated employees towards achieving sales targets, increased overall store revenue..
Education
BSc (HONS) - International Business with Economics and Marketing
University of Greenwich
09.2019 - 05.2021
High School Diploma -
Raynes Park Sixth Form
Skills
- Project Management: End-to-end management, resource allocation, process optimisation
- Marketing Strategy: Market analysis, campaign management, consumer research
- Team Leadership: Staff training, performance optimisation, team coordination
- Data Analysis & Reporting: Forecasting, capacity planning, post-campaign analysis
- Software Proficiency:
- Microsoft Office (Word, Excel, PowerPoint), project management
- Tools
- Digital marketing
- Market research proficiency
Languages
English
Native
Arabic
Native
Swedish
Advanced
Quote
Never let yesterday use up too much of today.
Will Rogers
Timeline
Campaign Executive
McDonald's Headquarters
04.2023 - 11.2024
McDelivery Communication Executive
McDonald's Headquarters
11.2022 - 04.2023
Change Analyst Officer
McDonald's Headquarters
11.2021 - 11.2022
BSc (HONS) - International Business with Economics and Marketing
University of Greenwich
09.2019 - 05.2021
Assistant Manager & Shift Manager
McDonald's, New
05.2016 - 11.2021
High School Diploma -
Raynes Park Sixth Form
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