ASEM HEMIDA
Dubai,UAE
Summary
Professional with extensive experience in marina operations management and luxury hospitality, specializing in VVIP customer service and team leadership. Proven track record in health, safety, compliance, and crisis management, ensuring seamless vessel coordination and logistics. Holds Advanced Marina Manager certification from the Global Marina Institute, demonstrating commitment to operational excellence and high service standards.
Overview
17
17
years of professional experience
1
1
Certification
Work history
Assistant Marine Operations Manager
Dubai Marina Yacht Club – Emaar Hospitality Group
Dubai
10.2024 - 08.2025
- Support Marina Manager in daily operations of 500+ berth luxury marina.
- Oversee VVIP guest relations, ensuring discreet, personalized service for yacht owners, charter operators, and sensitive clients.
- Lead Marina team of 40+ staff, managing scheduling, training, and performance evaluations.
- Supervise berthing logistics, vessel coordination, and marina safety protocols.
- Liaise with government authorities, contractors, and yacht owners to ensure compliance and smooth operations.
- Ensure all facilities, equipment, and emergency systems meet safety standards.
- Manage inventory, reporting, and financial coordination with Finance Department.
- Champion staff development programs to maintain exceptional service culture.
- Act as first point of escalation for incidents, guest concerns, and operational challenges, ensuring immediate resolution.
- Drive initiatives to improve operational efficiency, guest satisfaction, and sustainability standards.
- Conducted risk assessments, resulting in enhanced safety measures.
- Coordinated emergency response exercises, improving team preparedness.
- Organized recreational activities aboard vessels fostering better camaraderie among crew members.
- Led precision drills to improve team efficiency.
- Facilitated essential communication between various departments for streamlined coordination.
Senior Dock Master
Dubai Marina Yacht Club – Emaar Hospitality Group
Dubai
02.2021 - 10.2024
- Oversaw dock operations and staff performance for VVIP clients, ensuring exceptional service delivery.
- Directed vessel movements for 110m super yachts, guaranteeing safe handling of guests.
- Trained new staff on VVIP guest service, safety protocols, and operational standards.
- Acted as alternate Assistant Marine Operations Manager to facilitate seamless operations.
- Maintained safety and hygiene across marina facilities to uphold quality standards.
- Drove process improvements through training and mentorship while enforcing hygiene and safety regulations.
- Served on task force for Marassi Marina, supporting super yacht operations over six months.
- Qualified with Maritime Driving License, STCW Certificate, and Diving License.
- Carried out day-to-day duties accurately and efficiently.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Successfully delivered on tasks within tight deadlines.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Supported team by demonstrating respect and willingness to help.
- Worked flexible hours, covering nights, weekends and bank holidays.
- Consistently arrived at work on time and ready to start immediately.
- Offered friendly, efficient customer service and handled challenging situations with ease.
- Cleaned work areas and equipment to maintain faultless hygiene standards.
- Increased customer satisfaction by resolving issues.
- Completed customer orders with speed and accuracy.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
Assistant Restaurant Manager
Armani Hotel Dubai – Emaar Hospitality Group
Dubai
07.2019 - 01.2021
- Delivered personalized experiences for ultra-luxury clientele at Armani Hotel
- Supervised restaurant operations, ensuring utmost sensitivity and discretion for VVIP guests.
- Coordinated bespoke services tailored to individual guest preferences and needs.
- Trained staff on luxury service standards to maintain exceptional quality.
- Oversaw reservations and special requests to enhance guest satisfaction.
- Managed collaboration between departments to ensure seamless service delivery.
- Maintained high privacy standards, safeguarding confidential information of guests.
Assistant Restaurant Manager
The Address Dubai Marina – Emaar Hospitality Group
Dubai
03.2015 - 06.2019
- Managed daily operations of Lobby Lounge, ensuring premium service for VVIP guests.
- Contributed to No.1 TripAdvisor ranking in 2018 through exceptional guest satisfaction.
- Received Certificates of Business Achievement for outstanding performance in 2016 and 2017.
- Recognized as Associate of 1st Quarter of 2016 for Front of House excellence.
- Assisted in developing training programs to enhance staff skills and service quality.
- Collaborated with kitchen staff to optimise menu offerings based on guest feedback.
- Implemented inventory control measures to reduce waste and increase profitability.
- Monitored compliance with health and safety standards to maintain operational efficiency.
- Fostered team spirit amongst staff, promoting positive work culture.
- Scheduled employee shifts fairly and efficiently, reducing conflicts and last-minute changes.
- Ensured compliance with health and safety standards at all times.
- Trained new starters, ensuring consistency in service delivery.
Assistant Banquet Manager
The Address Dubai Marina – Emaar Hospitality Group
Dubai
06.2014 - 02.2015
- Directed banquet and outdoor catering operations for schools, sports clubs, and VVIP villas.
- Ensured flawless service delivery for high-profile guests.
- Coordinated meetings and wedding arrangements, optimizing layout and décor.
- Managed 22 meeting rooms in high-demand hotel environment.
- Achieved recognition as Associate of 3rd Quarter of 2014 for outstanding performance.
- Carried out day-to-day duties accurately and efficiently.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Successfully delivered on tasks within tight deadlines.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Supported team by demonstrating respect and willingness to help.
- Worked flexible hours, covering nights, weekends and bank holidays.
- Consistently arrived at work on time and ready to start immediately.
- Offered friendly, efficient customer service and handled challenging situations with ease.
- Cleaned work areas and equipment to maintain faultless hygiene standards.
- Increased customer satisfaction by resolving issues.
- Improved efficiency and productivity by acquiring new skills.
- Completed duties to deliver on targets with accuracy and efficiency.
- Displayed energy and enthusiasm in fast-paced environment.
- Completed customer orders with speed and accuracy.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Used Microsoft Word and other software tools to create documents and clear communications.
- Applied positive customer service approach to increase satisfaction levels.
- Applied critical thinking to analyse problems, evaluate solutions and select best decisions.
- Delivered exceptional customer service by proactively listening to concerns and answering questions.
- Oversaw daily operations to achieve high productivity levels.
Operations & Catering Supervisor
Master Cook LLC
Dubai
01.2012 - 01.2014
- Coordinated outdoor catering for VVIP clients, schools, and banks across Dubai.
- Supervised service delivery teams to uphold premium standards for discerning clients.
- Managed logistics, vendor coordination, and client relations for customised catering solutions.
- Executed planning and oversight of indoor catering events to enhance overall service quality.
- Handled high-pressure situations calmly, maintaining service quality during peak hours.
- Conducted inventory checks regularly, keeping stock levels optimal.
- Streamlined workflow with efficient planning, resulting in smooth operations.
- Collaborated with kitchen staff to ensure timely delivery of food orders.
- Coordinated with vendors for supply of freshest ingredients.
- Resolved conflicts within team swiftly, promoting harmonious work atmosphere.
- Delegated tasks effectively amongst team members depending on their skills and strengths.
- Improved customer satisfaction by providing excellent food and service.
- Maintained cleanliness in all catering areas for safe and hygienic work environment.
- Ensured compliance with local food safety laws at all times.
- Developed relationships with clients through professional and courteous behaviour.
- Ensured adherence to dietary restrictions for customised menu options.
- Trained new staff members in company procedures to maintain service standards.
- Created attractive food presentations to entice customers.
- Managed staffing schedules efficiently to avoid any service disruptions.
- Implemented health and safety regulations diligently for secure working environment.
- Addressed customer complaints promptly, ensuring their satisfaction.
- Supervised performance of catering team closely for consistent service quality.
- Led team meetings effectively, fostering good communication amongst staff members.
- Assisted chef in meal preparation when required, ensuring efficient operations.
- Built and maintained excellent working relationships with produce suppliers to ensure quality of ingredients and efficient delivery discrepancy resolution.
- Built and maintained excellent working relationships with produce suppliers to ensure ingredient quality.
- Inspected produce orders upon arrival, maintaining documentation and storing within to avoid spoilage.
- Effectively supervised + staff, coordinating workflows to maximize service efficiency.
- Successfully and cost-effectively managed catering budgets with management
- Cost control and culinary excellence.
- Supervised food preparation for events, assessing for quality, proper plating and portioning.
- Handled day-to-day scheduling, ordering food and planning events to support catering logistics.
- Worked with chefs to plan menus according to client needs and budgets.
- Estimated food consumption for appropriate ordering from vendors and to avoid waste.
- Enriched guest experiences by diplomatically managing complaints, proactively anticipating and resolving issues.
- Loaded and unloaded tableware and catering supplies before and after catering vehicles.
- Responded to questions, complaints and concerns from guests during events.
- Planned and developed menus for catering events to meet expectations and budgets for clients.
- Recorded ingredients and quantity of catering supplies to maintain accurate inventory.
- Hired and trained both permanent and temporary staff members.
- Collected payments and provided receipts and invoices to customers.
- Identified and arranged for catering team training, building skills and knowledge.
- Collaborated with clients and internal stakeholders throughout event planning stages to understand catering requirements.
- Hired and managed catering staff to perform best practices and quality standards.
- Facilitated payment collection and payroll for employees bi-monthly.
- Customised appetisers, main courses and desserts for small and large events.
- Designed catering packages to increase sales and customer experience.
- Upsold catering packages with reasonable prices to acquire more customers.
- Monitored external catering concessions and vendors for compliance with health, safety and licensing protocols.
- Maintained outstanding hygiene levels for optimised customer safety and continued regulatory compliance.
- Resolved complaints calmly and professionally to achieve positive customer outcomes.
- Built loyal customer base by creating welcoming environment with top quality service.
- Led by example in providing customers with attentive, professional restaurant service.
- Monitored and maintained stock levels for maximized efficiency and minimised waste.
- Monitored restaurant performance to identify and implement improvement initiatives.
- Sourced products locally for improved cost-efficiency and sustainability.
- Created team building initiatives to encourage upselling and meet revenue targets.
- Negotiated with suppliers to obtain quality ingredients at excellent prices.
- Liaised with kitchen teams to develop innovative, seasonal menus for maximised customer appeal.
- Developed menus with strict cost controls to maximise restaurant profits.
Restaurant supervisor
Arabian Ranches Golf Club - Emaar Hospitality-
Dubai
05.2008 - 02.2012
- Enhanced patronage through successful promotional strategies.
- Facilitated seamless communication between front and back of house teams.
- Managed front of house staff for efficient operations.
- Maintained compliance with health and safety regulations for safe environment.
- Coordinated scheduling and staff assignments to meet peak demand periods.
- Oversaw inventory management to ensure resource availability.
- Implemented training programs to elevate team performance.
- Organized special events and private functions, showcasing establishment's versatility and adaptability.
Education
BBA - Business Administration & Management
Jaipur National University
United Arab Emirates High School Diploma - Seaport Management
Almithaq Institute Education Support Service
Dubai- United Arab Emirates 07.2025
Tourism & Hotel Management - Hospitality
ILLI Institute of Tourism And Hotel Management
EGYPT07.2003
Skills
- Marina Operations Management
- VVIP Customer Service & Discretion
- Team Leadership & Training
- Health, Safety & Compliance
- Vessel Coordination & Logistics
- Crisis & Incident Management
- Multicultural Communication
- Event & Catering Operations
- Advanced Marina Manager (AMM) Global Marina Institute, Abu Dhabi,2023
- Intermediate Marina Manager (IMM) Global Marina Institute, Dubai 2022
- STCW - Standards of Training, certification, and watchkeeping for seafarers
- Maritime driving License UAE
- PADI Advanced Open Water Diver Certificate
Certification
- Advanced Marina Manager (AMM), Global Marina Institute, Abu Dhabi, 01/01/23
- Intermediate Marina Manager (IMM), Global Marina Institute, Dubai, 01/01/22
- STCW, Standards of Training, Certification, and Watchkeeping for Seafarers
- Maritime Driving License, UAE
- PADI Advanced Open Water Diver Certificate
Languages
Arabic
English
Custom
- Mr. Ahmed Abdelhalim, +971 50 845 0216
- Mr. Philip Sather, +971 50 583 4932
- Mr. JP - John Paul Bridger, +971 50 368 4969, Jp.rebollini@hibicuscapital.me
- Mr. Roger Ledeboer, +971 50 765 6329
Timeline
Assistant Marine Operations Manager
Dubai Marina Yacht Club – Emaar Hospitality Group
10.2024 - 08.2025
Senior Dock Master
Dubai Marina Yacht Club – Emaar Hospitality Group
02.2021 - 10.2024
Assistant Restaurant Manager
Armani Hotel Dubai – Emaar Hospitality Group
07.2019 - 01.2021
Assistant Restaurant Manager
The Address Dubai Marina – Emaar Hospitality Group
03.2015 - 06.2019
Assistant Banquet Manager
The Address Dubai Marina – Emaar Hospitality Group
06.2014 - 02.2015
Operations & Catering Supervisor
Master Cook LLC
01.2012 - 01.2014
Restaurant supervisor
Arabian Ranches Golf Club - Emaar Hospitality-
05.2008 - 02.2012
BBA - Business Administration & Management
Jaipur National University
High School Diploma - Seaport Management
Almithaq Institute Education Support Service
Tourism & Hotel Management - Hospitality
ILLI Institute of Tourism And Hotel Management
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