Asha Wadhwani
Dubai
Summary
Highly motivated and experienced sales professional possessing over 20 years’ experience. A proven track record of developing new business, building relationships and managing a team. Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
23
23
years of professional experience
Work History
Senior Sales Director
EFINANCIALCAREERS- DUBAI
06.2012 - Current
- World’s leading financial careers advice and job service
- Moved from UK to set up eFinancialcareers Dubai
- Recruited and worked with a team of 5 people – account managers, client services and HR manager
- Developing and implementing strategy for MENA region
- Create and execute public relations plan with selected PR agency (Limelight PR)
- Reporting, managing and presenting market trends, figures and forecasts on CNBC live TV
- Sales to financial Institutions & recruiters across the MENA region
- Media agency sales for the Gulf region (CPM & Tenancy)
- Frequent travel in region to present to C-level decision makers
- Part of the eFinancialCareers giving team which gives backs to the local community
- Create 3rd party relationships with aggregators and local partners
- Presenting to business schools i.e HULT about successful applications and careers advice.
- Coordinated full sales operations within assigned region.
- Prepared and reviewed annual budgets for Sales members
- Created regional sales plans and quotas.
- Directed sales support staff in administrative tasks to help sales reps close deals.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Built and managed sales funnel using metrics to forecast achievements and measure goals.
- Created robust sales plans and set territory quotas.
- Identified new product opportunities and target customers.
- Researched customer needs, market trends and competitor activities.
- Managed sales team of 3 employees.
Sales Manager Middle East
EFINANCIALCAREERS
01.2008 - 06.2023
- World’s largest specialist financial recruiter
- Set-up new Middle East website for business - reporting directly to Head of Sales
- Building and developing new clients across GCC regions
- Working with Marketing and Client services to ensure that training was giving to all clients
- Meeting with Head of HR to understand business straggles and find solutions.
- Started go to market plan for eFinancialcareers India
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Recruited and hired top-level talent to add value and expertise to sales department.
Key account Manager
EFINANCIALCAREERS
03.2005 - 12.2008
- Start-up data provider for frontier and emerging market data
- Selling Job posting and resume database to Key Tier 2 Banks in the UK
- Selling unique data to brokers, PE, Funds and high net worth individuals
- Working on marketing strategies with all my clients looking at a 12 months need for Service
- Development of the eFinancialcareers.ie (Irish website)
- Brand awareness for Direct FN in using below the line marketing.
- Developed and delivered presentations to key customers to position products and services.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Built relationships with customers and community to promote long term business growth.
- Quoted prices, credit terms and other bid specifications.
- Met existing customers to review current services and expand sales opportunities.
Key Account Manager
Propaganda
09.2003 - 03.2005
- Leading UK Promotional business gifts
- Working on promotional business gifts for the banks and companies such local governments
- Selling fresh ideas for branding on gift products
- Creating a Brand for the International Market
- Dealing with Global Supplier – to insure that we are completive in cost.
- Developed and delivered presentations to key customers to position products and services.
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
Senior Consultant
Selfridge
04.2001 - 10.2002
- Global Retail Supplier UK.
- Prioritized projects and project tasks depending upon key milestones and deadline dates.
- Assessed needs for projects and made proposals to senior executives.
- Troubleshot issues by understanding issue, diagnosing root cause and coming up with effective solutions.
- Identified key areas in need of improvement and implemented plans to rectify issues.
- Increased company revenue through restructuring processes and advising executives on important decisions.
Education
BSc (Hons) Business Studies - International Business Management
London Guildhall University
London06.2003
BTEC ND Business - Distinction - Business Administration And Management
Hendon College
London06.2000
8 GCSE’s grade A-C: Including English, Math’s and Dual Business Studies. -
Kingsbury High School
London01.1999
Skills
- Negotiation
- Leadership
- Consultative Selling
- Training and Mentorship
- Driving License: Full UK & UAE license
- Business Development and strategically planning
- Channel Development
- Proposal Writing
- Corporate Recruiting
- Strategic Networking
- Sales Strategy Development
- Partnering and Relationships
- Strategic Selling
- Regional Sales and Support
- Consultative Selling Techniques
- Salesforce Software
Personal Information
Hobbies: A member of my local community Kitchen club which helps feed the local workers, I enjoy playing lots of team sports, enjoy travelling, have a passion for cooking.
Timeline
Senior Sales Director
EFINANCIALCAREERS- DUBAI
06.2012 - Current
Sales Manager Middle East
EFINANCIALCAREERS
01.2008 - 06.2023
Key account Manager
EFINANCIALCAREERS
03.2005 - 12.2008
Key Account Manager
Propaganda
09.2003 - 03.2005
Senior Consultant
Selfridge
04.2001 - 10.2002
BSc (Hons) Business Studies - International Business Management
London Guildhall University
BTEC ND Business - Distinction - Business Administration And Management
Hendon College
8 GCSE’s grade A-C: Including English, Math’s and Dual Business Studies. -
Kingsbury High School
Similar Profiles
Maggie Ka Yu ChanMaggie Ka Yu Chan
Key Account Manager, Greater China at eFinancialCareers Pte. LtdKey Account Manager, Greater China at eFinancialCareers Pte. Ltd
SHEILA A. PEREZSHEILA A. PEREZ
Staff Nurse at DUBAI HOSPITAL (Dubai Health Authority/Dubai Health)Staff Nurse at DUBAI HOSPITAL (Dubai Health Authority/Dubai Health)
Elizabeth Philip ThomasElizabeth Philip Thomas
Staff Nurse at DUBAI HOSPITAL, DUBAI HEALTH AUTHORITYStaff Nurse at DUBAI HOSPITAL, DUBAI HEALTH AUTHORITY