A passionate and results-driven hotel revenue professional with over 11 years of experience in a leading hospitality brand in the UAE. I specialize in revenue management, reservations, and commercial strategy, having successfully overseen multi-property portfolios and played a key role in driving revenue growth, segmentation diversification, and operational excellence. I am excited to continue contributing to the evolving world of hospitality with fresh energy and a future-focused approach.
Overview
12
12
years of professional experience
Work History
Cluster Revenue Analysis Manager
Rotana Hotel Management Corporation PJSC
01.2013 - Current
(Arjaan by Rotana – 242 keys, Centro Barsha – 243 keys, Towers Rotana – 377 keys and Rose Rayhaan by Rotana – 462 keys)
Implemented predictive analytics techniques to forecast future performance, guiding strategic planning efforts across the organization.
Conducted root cause analysis on critical issues impacting business operations, recommending targeted solutions to mitigate risks and drive positive outcomes.
Continuously monitored industry trends and emerging technologies, proactively identifying opportunities for innovation within the organization’s analytics practices.
Lead the daily revenue operations and KPIs across the cluster, maintaining consistent performance and alignment with commercial goals.
Prepare and actively participate in weekly revenue and commercial meetings to drive strategy and decision-making.
Develop daily, weekly, and monthly reports to support both short-term tactics and long-term revenue planning.
Analyse monthly performance reports, identifying business shifts and recommending corrective actions.
Create custom reports and tools to uncover new revenue opportunities and enhance performance across all channels.
Continuously audit data to ensure correct segmentation, distribution channel mapping, nationality coding, and other key analytics parameters.
Maintain and update daily and weekly forecasting tools, with a strong focus on forecast accuracy and demand optimization.
Responsible for overseeing revenue management operations across a portfolio of four properties.
In the absence of the Cluster Revenue Director or Property Revenue Managers, I take full ownership of day-to-day revenue responsibilities, ensuring strategic alignment and performance across all properties.
Took on the interim Revenue Director role during the COVID-19 pandemic, ensuring stability, strategic focus, and continuity across revenue operations.
Prepared and analysed daily, weekly, and monthly reports for Revenue and Commercial meetings to drive informed decision-making.
Monitor business blocks and rate codes to ensure the data is in line with contracts and promotional offers.
Conducted on-the-job training sessions to enhance team skills and operational efficiency.
Developed weekly target reports and Travel Industry Tracker (TIT) production reports to monitor and drive agent performance.
Coordinated with Channel Manager teams to troubleshoot and resolve rate, availability, and booking integration issues across systems.
Supported the Reservations team with room and group bookings, ensuring prompt response to all calls, emails, and incoming communications.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Leveraged data and analytics to make informed decisions and drive business improvements.
Established performance goals for employees and provided feedback on methods for reaching those milestones.
Assistant Director Of Front Office at Beach Rotana Complex, Rotana Hotel Management Corporation PJSCAssistant Director Of Front Office at Beach Rotana Complex, Rotana Hotel Management Corporation PJSC