ASHFIYA SULTANA
Bur Dubai,UAE
Summary
Accomplished marketing professional specializing in strategic marketing and brand positioning, proficient in client acquisition and retention strategies.
Overview
9
9
years of professional experience
3
3
years of post-secondary education
Work history
Client Relationship & Marketing Manager
Kristal.AI
Dubai, UAE
03.2025 - 08.2025
- Launched client onboarding campaigns, reducing turnaround time by 20% and enhancing early engagement.
- Coordinated marketing initiatives for portfolio reviews with advisors, resulting in 15% increase in client retention.
- Leveraged KPI analytics to drive targeted follow-up campaigns, boosting referral leads.
Marketing & Client Engagement Manager
TP Global Marketing Services FZ LLC
Dubai, UAE
10.2024 - 02.2025
- Designed client engagement strategies to align brand messaging with high-value customer needs.
- Conducted onboarding workshops and marketing training to boost adoption rates.
- Crafted tailored communications for priority clients, fostering loyalty and increasing upsell opportunities.
- Coordinated cross-functional teams, resulting in improved project efficiency.
Client Success & Marketing Associate
MPOWER International Student Services Pvt Ltd
Bangalore, INDIA
06.2022 - 09.2024
- Executed segmented marketing outreach, achieving client satisfaction rate exceeding 95%.
- Managed portfolio of over 700 clients, deploying targeted offers informed by CRM insights.
- Gathered client feedback to optimise marketing content and enhance engagement strategies.
Client Relationship Strategist
Think and Learn Pvt Ltd
Bangalore, INDIA
01.2020 - 05.2022
- Achieved monthly sales targets through effective lead generation campaigns.
- Enhanced client engagement by 30% through CRM workflow implementation.
- Conducted training sessions on marketing communication strategies for team members.
Marketing Manager
Simplilearn
Bangalore, India
11.2018 - 12.2019
- Drove strategic marketing campaigns, increasing annual revenue by 30%.
- Enhanced brand loyalty via personalised marketing communications and client engagement.
- Managed and mentored team of 15, aligning marketing initiatives with sales objectives.
Marketing Executive
Body vigyan
Bangalore, India
09.2016 - 09.2018
- Spearheaded product demonstrations achieving 60% conversion rate, showcasing promotional and presentation expertise.
- Executed targeted marketing strategies to drive revenue growth and close high-value deals.
- Engaged directly with customers to gather insights, enhancing future marketing campaigns.
Education
Bachelor of Business Administration - Marketing
Daksha University
Bangalore 06.2012 - 06.2015
Skills
- Strategic Marketing & Brand Positioning
- Client Acquisition & Retention Strategies
- Campaign Planning & Execution
- CRM Platforms: HubSpot, Salesforce, Zoho
- Customer Experience Optimization
- Data-Driven Marketing Insights
- Cross-Functional Team Collaboration
- Portfolio & Account Growth Management
Languages
English
Fluent
Urdu
Fluent
Hindi
Fluent
Timeline
Client Relationship & Marketing Manager
Kristal.AI
03.2025 - 08.2025
Marketing & Client Engagement Manager
TP Global Marketing Services FZ LLC
10.2024 - 02.2025
Client Success & Marketing Associate
MPOWER International Student Services Pvt Ltd
06.2022 - 09.2024
Client Relationship Strategist
Think and Learn Pvt Ltd
01.2020 - 05.2022
Marketing Manager
Simplilearn
11.2018 - 12.2019
Marketing Executive
Body vigyan
09.2016 - 09.2018
Bachelor of Business Administration - Marketing
Daksha University
06.2012 - 06.2015
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