Ashif Amla
Sharjah,United Arab Emirates
Summary
Results-driven professional with expertise in event planning, production, and operations management. Proven success in vendor relations, procurement, and project management, emphasizing budgeting and account oversight. Strong background in strategic planning for exhibitions, corporate events, and festivals, ensuring effective execution and positive outcomes. Committed to enhancing organizational success and fostering industry growth.
Overview
13
13
years of professional experience
2003
2003
years of post-secondary education
Work history
Production Manager / Operations
Eventify Entertainment
Dubai
2025.11 - 2026.01
- Oversaw the full-scale production of the Hatta Winter Festival, delivering immersive experiences and flawless operations for thousands of attendees. Led teams, coordinated vendors, and managed logistics to bring captivating performances, installations, and attractions to life on time and within budget.
Production Manager
Be Creative
Dubai
2025.06 - 2025.10
- Innovative Production Manager with 18+ years of experience creating large-scale, high-impact events in the UAE. Skilled in turning creative concepts into seamless experiences, leading teams, and delivering on time and on budget. Passionate about crafting productions that leave a lasting impression.
- Artist Liaison – Abu Dhabi Music & Arts Foundation (ADMAF) 2024-2025
- Coordinated and managed the logistics for artists participating in ADMAF events, acting as the primary point of contact between artists and the event organizers. Ensured smooth communication, handled artist requirements, and facilitated all aspects of their participation, from arrival to performance.
Event Director
Purple Rose Events
Dubai
2020.04 - 2026.01
- Responsible for the strategic planning, execution, and overall success of events hosted by the organization. Displaying extensive experience in event management, Eye for a detail, a keen understanding of industry trends, and the ability to drive innovative and memorable experiences. Collaborate with cross-functional teams, manage stakeholders, and oversee the entire event lifecycle.
- Key Responsibilities:
- Strategic Event Planning
- Team Leadership
- Stakeholder Management
- Budget Oversight
- Event Logistics and Operations
- Innovative Program Development
- Quality Control and Risk Management
- Post-Event Evaluation
ADMAF
Abu Dhabi
2025.02 - 2025.05
Senior Event Manager
Bliss Events
Dubai / Abu Dhabi
2024.09 - 2025.01
- Dabang -Dubai Tour Dec 2024
- Zayed Festival – Abu Dhabi 2024
Production & Site Manager (Freelance)
Eventify Entertainment
Dubai
2022.09 - 2024.10
- UAE Ministry of Education awards – DWTC 2024
- Arab Media Forum – DWTC 2024
- Sole DXB – D3
- GDMO Podcast – Prime minister Office
- Dubai Chambers The Diplomatic Circle – Bvlgari Hotel
- Dubai Arbitration Week – Jumeirah Emirates Tower
- UAE Flag Garden - Kite Beach
- Mclaren Aurura Launch Event – Motor City
- Atlantis The Royal Reveal Launch - Phase 1
- Atlantis The Royal Launch – Phase-2
- Arab Media Forum – Madinat Jumeirah
Project Manager
GES EMEA
COP28 Expo Dubai
2023.09 - 2024.02
- Oversaw and managed the planning, execution, and successful delivery of projects for the COP28 event, applying strong project management skills and leadership. Coordinated the building of 80 exhibition stands and kiosks, working directly with vendors and clients, and making on-site decisions to ensure smooth execution. Collaborated with cross-functional teams, stakeholders, and vendors to ensure seamless organization and integration of sustainability practices. Led activities in project planning, team leadership, stakeholder engagement, budget management, event logistics, and reporting.
Production Manager
CPI Publishing / Blip Events
Dubai / Abu Dhabi
2023.03 - 2023.05
- ADGM Resolve Event – Abu Dhabi Global Market
- Etisalat Conference – Conrad Hotel
- Etisalat Leadership Conference – Etisalat Academy
- HUB 71 – Abu Dhabi Global Market
- Ramadan Iftar month – Jumeirah Emirates Tower.
Stage & Site Coordinator (Jubilee Stage)
Flash Entertainment
Expo 2020
2021.11 - 2022.04
- Coordinated operations for 700+ local and international artists, ensuring seamless performances at Expo 2020. Managed schedules, logistics, and on-site requirements while acting as the liaison between production teams, technical staff, and artists. Oversaw stage setups, sound, and lighting, ensuring compliance with health and safety standards. Excelled in handling last-minute changes and maintaining high-quality event delivery in a dynamic, high-pressure environment.
Mobility, Sustainability, and Opportunity Site Manager – Food Truck Area, Expo 2020
Orora Events
Expo 2020 Dubai
2021.08 - 2021.10
- Managed the food truck area at Expo 2020, overseeing the build and de-rig of the site, including MEP and HVAC systems. Led the construction of food trucks, ensuring compliance with health, safety, and environmental (HSE) standards. Managed the operations of 30+ carts and kiosks, ensuring smooth, sustainable, and efficient service delivery, while upholding Expo 2020's high mobility and sustainability goals.
Head of Events (UAE)
Create AV Production
Dubai
2016.04 - 2020.03
- To produce well-organized, cost-effective events and exhibitions.
- Managing and handling the accounts
- Understanding the brief and conceptualizing with the team.
- Work with selected sub-contractors to ensure smooth delivery of events.
- To drive operational synergies across all events and exhibitions in the Middle East.
- In conjunction with management, appoint sub-contractors and monitor performance.
- Assisted in negotiating costs and services with vendors
- Coordinated booking of event space and ordered all supplies/decorations
- Demonstrated knowledge of audiovisual equipment and operation for client.
- Maintaining relationship with the suppliers and third-party agencies.
- Handling the overall production and AV Team.
Asst Operations Manager
Done Events
Last Exit Al Khawaneej
2019.10 - 2020.02
- The Assistant Operations Manager at Last Exit Al Khawaneej played a key role in the planning and execution of a unique Alice in Wonderland-themed event. A detail-oriented keen eyes with a passion for creating memorable experiences. Collaborated with various teams to ensure seamless on-site operations and contribute to the overall success of the event.
Project Manager
Soundkraft Production
Dubai
2019.06 - 2020.01
- Led and managed AV projects, overseeing the installation and integration of audio-visual equipment for events. Coordinated with clients, vendors, and technical teams to ensure project timelines, budgets, and quality standards were met. Provided leadership in the setup, testing, and execution of sound and visual systems, ensuring seamless delivery for a variety of events.
Operations Manager
Door No1 Events
Dubai
2013.11 - 2015.08
- Responsible for overseeing and optimizing the operational aspects of events hosted by the organization. strategic thinking with strong leadership skills, excellent organizational capabilities, and a keen eye for detail. Collaborated with cross-functional teams, manage on-site logistics, and contribute to the overall success of events.
- Key Responsibilities:
- Strategic Planning
- Logistics and On-Site Operations
- Vendor Management
- Budget Oversight
- Safety and Compliance
- Team Leadership
- Risk Management
- Technology Integration
- Post-Event Evaluation
Accreditation Manager
Al Bateen Airport
Red Bull Air Race Abu Dhabi
2015.02 - 2015.03
- Manage the race accreditation process as mandate by the competition.
- Maintain accreditation compliance documentation to include collecting and uploading proofs of compliance.
- Provide training to transport and security personnel on the accreditation process.
- Liaison with the Competition participants and their crew and support.
- Point of contact between the organizers, pilots and airport security.
Liason Officer
Sky High Events
Dubai
2014.03 - 2014.04
- Indian Premier League (IPL) Sunrisers Hydrabad
- Acting as a contact point for all agency personnel
- Keeping list of the agencies or personnel representing the Team.
- Coordinate the activities and communications among players, agencies and team.
- Communication with press conferences, interview, face to face meetings and social media updates.
Project Manager
OK Middle East Production
Dubai
2012.10 - 2013.07
- Managing the event/exhibit fit-out phase of the project within the schedule and budget while meeting or exceeding quality standards.
- Coordinating and liaising closely between client, contractors and suppliers.
Education
12th CBSE -
New Indian Model School
BBA - undefined
MAHE Manipal Dubai Campus
Dubai 2007.01 -
Skills
- Event planning and management
- Production
- Communication skills
- Vendor management
- Leadership and team building
- Operations management
- Account management and budgeting
- Project management
- Advising and procurement
- Exhibition planning
- Technical support and liaison
LANGUAGES
ENGLISH
Proficient (C2)
HINDI
Advanced (C1)
URDU
Advanced (C1)
GUJRATI
Advanced (C1)
Arabic
Beginner
HOBBIES
CRICKET, MUSIC AND DANCE
PUBLICATIONS
- WORLD BEAUTY CONGRESS Dec 2017 - Best Production Manager of the Year
- WORLD FASHION FESTIVAL Oct 2021 - Best Event Manager in the middle east
Personal Information
Title: EVENT / PROJECT/ Production MANAGER
Publications
- World Beauty Congress, 2017-12-01, Best Production Manager of the Year
- World Fashion Festival, 2021-10-01, Best Event Manager in the Middle East
Interests
- Cricket
- Music
- Dance
Affiliations
- Cricket
- automobiles
Accomplishments
World Beauty Congress Dec 2017
Best Production Manager of the Year
World Fashion Festival Oct 2021
Best Event Manager in the middle east
References
References available upon request.
Timeline
Production Manager / Operations
Eventify Entertainment
2025.11 - 2026.01
Production Manager
Be Creative
2025.06 - 2025.10
ADMAF
2025.02 - 2025.05
Senior Event Manager
Bliss Events
2024.09 - 2025.01
Project Manager
GES EMEA
2023.09 - 2024.02
Production Manager
CPI Publishing / Blip Events
2023.03 - 2023.05
Production & Site Manager (Freelance)
Eventify Entertainment
2022.09 - 2024.10
Stage & Site Coordinator (Jubilee Stage)
Flash Entertainment
2021.11 - 2022.04
Mobility, Sustainability, and Opportunity Site Manager – Food Truck Area, Expo 2020
Orora Events
2021.08 - 2021.10
Event Director
Purple Rose Events
2020.04 - 2026.01
Asst Operations Manager
Done Events
2019.10 - 2020.02
Project Manager
Soundkraft Production
2019.06 - 2020.01
Head of Events (UAE)
Create AV Production
2016.04 - 2020.03
Accreditation Manager
Al Bateen Airport
2015.02 - 2015.03
Liason Officer
Sky High Events
2014.03 - 2014.04
Operations Manager
Door No1 Events
2013.11 - 2015.08
Project Manager
OK Middle East Production
2012.10 - 2013.07
BBA - undefined
MAHE Manipal Dubai Campus
2007.01 -
12th CBSE -
New Indian Model School