Ashiq Mohamed

• Boosted CVR by 12% within three months by identifying and improving critical churn points across the e-commerce funnel, driving measurable growth in conversion rates.
• Increased Monthly Recurring Revenue (MRR) by 7% through precise optimization of key unit economics and advanced segmentation-based targeting strategies.
• Achieved 5.3% incremental revenue by enhancing AOV through conversion rate optimization (CRO) activities, contributing significantly to quarterly revenue goals.
• Increased customer LTV by 23% by implementing robust retention marketing strategies, fostering a more engaged and loyal customer base.
• Drove a 10x improvement in Google Ads revenue (from AED 18,000 to AED 184,000 in a quarter) by restructuring campaigns, setting up server-side tracking, enhanced conversion best practices, new customer data, and applying advanced dynamic targeting via custom Google Ads scripts.
• Enhanced Meta Ads performance by 260%, increasing conversion value from AED 42,000 to AED 103,500 in a quarter with well-optimized ad campaign structures, A/B testing, Conversion API tracking and behavior based dynamic product catalog targeting.
• Optimized omnichannel marketing strategies across Meta, Google, and YouTube, consistently aligning ad campaigns to user touchpoints and meeting monthly revenue and sales targets.
• Built automated workflows that enabled seamless order updates for B2C customers, significantly improving customer satisfaction and retention.
• Improved customer support efficiency and satisfaction by implementing 24/7 automated query handling through WhatsApp, enhancing customer experience during post-purchase.
• Elevated email marketing efficiency by 30% through behavior-based email campaigns, leveraging dynamic product feeds and persuasive copywriting to increase engagement and conversions.

Actively involved and responsible for

• Creating and managing Facebook ad campaigns for lead generation and customer conversions with profitable ROAS
• Managing PPC Google ad campaigns that increased lead generation by 48%
• Leveraging pixel/conversion tracking for re-marketing sequence to achieve additional 37% increase in sales
• Conversion Rate Optimization that increased the conversion by leveraging heatmap, mouse tracking facility.
• Uncover new growth channels by connecting social media profile with sales funnel that turns any organic prospect into leads and then to customers at average conversion rate of 8% at $0 expense.
• Setting up automated AI chatbots on sales pages that address the visitor's objections and drive them for conversion
• Provided digital marketing solutions to wide variety of business that includes SAAS industry, Fitness niche, F&B, Real estate, and Interior design as a service.

I was held responsible for,

• Sales funnel mapping for every offer in value ladder that increased average cart value to 118%
• Integrating sales funnel with all tech - applications that includes cart/payment platforms, auto-responder, and workflow automation that saved more than 17 manual work hours a week
• Setting up automated and behavior-based email marketing campaigns to onboard leads, nurture them for customer conversions
• Leveraged Google Analytics to monitoring user engagement with website and built interactive reports in Google Data Studio for clients.