Hi, I’m
ASHLEY THOMAS
Sales & Marketing
Dubai
Summary
Dynamic professional with expertise in software licensing, sales, and channel operations. Currently focused on Adobe licensing & channel operations, managing deal registrations, claims, and Salesforce processes. Over 15 years of diverse experience across UAE & KSA in sales, trade marketing, procurement, and distribution management for global technology brands. Strong ability to drive revenue growth, optimize processes, and build productive channel relationships.
Motivated Sales professional with demonstrated success in merchandising and strategic development. Confident and persuasive with exemplary product knowledge. Recognized for advanced sales and merchandising skills.
Overview
26
years of professional experience
1
Certification
Work History
Grapheast Computers
Sales
06.2024 - Current
Job overview
- Focus: Adobe Licensing and Channel Operations.
- Manage end-to-end support for Adobe product licensing, including the creation and tracking of Deal Registrations (DRs).
- - Drive adoption of Adobe subscriptions by onboarding and enabling new resellers.
- Submit claims, verify rebate earnings, and resolve payout disputes to ensure accurate partner reimbursements.
- Liaise with Adobe support teams to reconcile claim differences, and streamline payouts.
- Process partner purchase orders (POs), and maintain updates in Salesforce, ensuring timely and accurate reporting.
- Support sales teams in achieving revenue targets, and driving software adoption initiatives.
- Boosted sales performance by providing efficient administrative support to the sales team.
- Ensured timely deliveries to clients'' satisfaction while maintaining clear communication channels between internal departments.
- Reduced order processing time through meticulous attention to detail in handling purchase orders and inventory updates.
Skywings Building & Contracting Co. LLC
Finance & Procurement Manager
01.2021 - 06.2024
Job overview
- - Managed financial reporting, budgeting, and procurement planning.
- - Negotiated and built supplier partnerships to optimize costs.
- - Implemented strategies to reduce expenses and improve profitability.
- Collaborated with finance departments on budgeting and forecasting activities, ensuring accurate representation of procurement expenses and cost-saving opportunities.
- Managed supply chain process, from order placement to delivery, to facilitate on-time and accurate fulfillment.
- Prepared and presented reports to management on purchasing trends and cost savings to aid in decision making.
- Developed strong relationships with key suppliers, resulting in improved communication, better pricing, and reliable delivery schedules.
- Negotiated contracts with suppliers to obtain favorable terms and pricing.
- Reduced procurement costs by implementing strategic sourcing initiatives and negotiating favorable contracts with suppliers.
- Monitored and managed procurement budget to control costs.
- Resolved invoice and payment issues to facilitate prompt payment to suppliers.
- Developed and maintained relationships with key suppliers for smooth communication and to meet required expectations.
- Created and maintained portfolio of qualified vendors to expand options.
Axiom Telecom
Trade Marketing Manager
10.2016 - 03.2020
Job overview
- - Handled trade marketing for Samsung, Apple, Huawei, Lenovo, Nokia, and Vivo.
- - Implemented marketing strategies to increase market share and sales.
- - Managed category development, P&L, promotions, and B2B business operations.
Axiom Telecom
Operations Manager
03.2015 - 10.2015
Job overview
- - Led sales operations across distributors, retail, and wholesale divisions.
- - Increased KSA market share from 1% to 2%.
- - Introduced FOUR brand with power retailers, expanding distribution.
Earlier Roles
01.2000 - 2015
Job overview
- - Sales Manager – SanDisk (National Stores, JK Group)
- - Assistant Manager – Telecom, Jumbo Electronics
- - Key Accounts Manager – Eros Group
- - Sales & Marketing Supervisor – Sharp Middle East FZE
- - Sr. Sales & Marketing Executive – FirstNaukri.com
- - Sales Officer – Eros Electricals
- - Retail Sales Executive – BPL Mobile Communications
Education
N.L. Dalmia Institute of Management Studies & ResearchMumbai, India
Master in Marketing Management (MMM) from Marketing Management
01.2007
Mumbai UniversityMumbai, India
Bachelor of Commerce from Commerce
04.2001
Skills
Adobe Licensing & SaaS Operations
Certification
Complete Digital Marketing
Timeline
Sales
Grapheast Computers
06.2024 - Current
Finance & Procurement Manager
Skywings Building & Contracting Co. LLC
01.2021 - 06.2024
Complete Digital Marketing
12-2020
Trade Marketing Manager
Axiom Telecom
10.2016 - 03.2020
Operations Manager
Axiom Telecom
03.2015 - 10.2015
Mumbai University
Bachelor of Commerce from Commerce
04.2001
Earlier Roles
01.2000 - 2015
N.L. Dalmia Institute of Management Studies & Research
Master in Marketing Management (MMM) from Marketing Management
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