ASHLEY RAHROUH

• Lead and oversee a multidisciplinary team across client servicing, strategy, creative, production, and social, ensuring seamless collaboration and the successful delivery of integrated marketing and communications initiatives.

• Serve as the senior day-to-day lead and trusted advisor for key global and regional clients, including Dubai Holding, Samsung, Puma, Coca-Cola, and Disney+, driving business growth and fostering long-term client partnerships.

• Provide strategic counsel to clients, translating business objectives into actionable marketing and communications strategies that deliver measurable impact and align with key performance indicators.

• Direct the end-to-end management of multiple large-scale campaigns and projects, overseeing planning, execution, resource allocation, budgets, timelines, and quality control across all workstreams.

• Partner closely with senior strategy and creative leadership to ensure all campaigns are insight-driven, audience-focused, and aligned with client business goals and brand ambitions.

• Champion excellence across all client deliverables, maintaining the highest standards of quality, creativity, and effectiveness while ensuring agency outputs consistently exceed client expectations.

• Lead client relationship management at both operational and strategic levels, facilitating executive stakeholder engagement, navigating complex business challenges, and identifying opportunities for account growth.

• Drive cross-functional collaboration across internal teams and external partners, ensuring alignment, efficiency, and successful project delivery within fast-paced and demanding environments.

• Mentor, develop, and empower team members through ongoing coaching, guidance, and performance management, fostering a culture of accountability, growth, and high performance.

• Act as the central leadership figure across assigned accounts, balancing client needs, business objectives, and team priorities to ensure exceptional service delivery and long-term partnership success.

• Support agency growth and revenue generation by playing a key role in new business pitches, leading strategic workstreams, developing compelling client proposals, and presenting integrated marketing solutions to prospective clients, contributing to the successful acquisition of new accounts.

• Led and managed MetLife Insurance Solutions Agency LLC, within US insurance market.
• Managed and led a team handling daily client service.
• Acted as client advocate internally and across client relationships.
• Presented weekly campaigns and projects alongside creative and strategy teams.
• Prepared yearly scope-of-work plans for each client.
• Managed and assisted across creative projects, above and below the line.
• Assisted in developing marketing strategies for client objectives and campaigns.
• Participated in agency pitch presentations.
• Held weekly client calls to confirm weekly status and requirements.

• Account lead on agency accounts including, government entity known as Dubai Chambers of Commerce, a healthcare leader Inmaa Drug Store and Medical Equipment L.L.C, largest exhibition and events company known as Al Fajer, and many others.
• Managed and led junior account executives.
• Managed various projects including, digital, social, broadcast, print, POP/POS collateral, video, animation, UX/web design, and more.
• Led and managed fully-fledged marketing/advertising campaigns.
• Identified new leads and grew network by attending industry events and researching potential business relationships.
• Developed campaigns, led the design, and tracked results.
• Worked with in-house designers and outside vendors to ensure work is per brief and up to agency standards.
• Obtained pricing deals, negotiated contracts, and solidified beneficial agreements.
• Responsible for writing briefs and briefing the creative team on every project/campaign request.
• Developed advertising tactics and implemented new solutions for increased brand awareness.
• Directed production of all advertising materials, including preparing copy, evaluating proofs, and enhancing layouts.
• Leveraged industry trends and competitive analyses to improve marketing campaign performance.
• Executed marketing plans to increase branding exposure, customer traffic, and sales.

• Managed nationally and internationally recognized brands such as, Sheetz Gas and Convenient Stores, Michelin Wiper Blades, Treadstone Acquisition and Trademark Group, Ronald McDonald House of Charlotte, University of North Carolina in Charlotte, and many more.
• Managed junior account executives.
• Worked with in-house designers and outside vendors to ensure work is per brief and up to agency standards.
• Responsible for writing briefs and briefing the creative team on every project/campaign request.
• Delivered a high level of service to clients to maintain and extend the relationships for future business opportunities.
• Managed large production jobs, such as commercial shoots, radio recordings, and photoshoots.
• Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
• Researched and customized service proposals for clients.
• Listened attentively to client feedback and worked with our agency team to complete work in an efficient and effective manner.
• Assisted the creative team in developing creative concepts to pitch to existing and potential clients.
• Held weekly status calls with all clients to review the status of all projects and new requirements for the week.
• Preserved brand integrity by monitoring the consistency and quality of marketing content.
• Communicated marketing teams’ plans and accomplishments to verify alignment with agency management objectives.

• Managed diverse projects across digital, social, print, POP/POS collateral, video, animation, and UX/web design, ensuring alignment with client objectives.
• Executed ATL, BTL, and digital campaigns for Dubai Tourism & Commerce Marketing and Bloomingdale’s Dubai/Kuwait, enhancing brand visibility and engagement.
• Managed new media and digital campaigns for clients.
• Led client presentations and participated in discussions with clients.
• Participated in and in most cases led client presentations.
• Monitored competitor activities and market presence to inform strategic recommendations and enhance client positioning.
• Wrote briefs and briefed the creative team on every project request.
• Wrote briefs and briefed the creative team on every project and campaign request.
• Worked with clients to gather design requirements for all projects and campaigns.
• Managed large productions such as photoshoots and TV commercials.
• Worked with in-house designs and outside vendors to ensure work is per brief and up to agency standards.

• Managed large clients such as Du Telecom Services, Jotun Paints, Kiri, Oasis Water.
• Co-managed full-fledged integrated campaigns from strategic platform development to creative briefing and presentation of ATL, BTL & Digital communication for a wide range of telecom products.
• Liaised between media, production, PR, and activation partners to make sure campaigns are running efficiently and managing client expectations.
• Participated in client presentations, writing briefs, and briefings to the creative team.
• Worked with clients to gather design requirements for all projects and campaigns.
• Conducted regional competitive reviews on a weekly basis which helped keep the client up-to-date with the latest market trends and behaviours.
• Conducted regional competitive reviews on a weekly basis which helped keep the client up-to-date with the latest market trends and behaviors.
• Implemented competitive research plans to assist the strategy team in implementing fully-fledged strategies.