ASHMI ROY
Dubai,United Arab Emirates
Summary
Accomplished professional with expertise in project management, data analytics, and CRM systems. Proficient in utilising tools such as Zoho Projects, MS Project, and Veeva CRM to drive business analysis and compliance. Demonstrates strong skills in process optimisation, stakeholder engagement, and training facilitation. Experienced in B2B sales, social media marketing strategies, and guest operations management. Committed to enhancing operational efficiency through end-to-end project management and innovative problem-solving.
Overview
8
8
years of professional experience
2017
2017
years of post-secondary education
Work history
Admin & Reservation Manager (Operations)
The Prive Hospitality Vacation Homes
Dubai
Nov 2025 - Jan 2026
- Managed end-to-end daily guest operations across Airbnb and Booking.com, ensuring fast response times, smooth check-ins/check-outs, and high guest satisfaction ratings.
- Coordinated full booking lifecycle, including reservation creation, renewals, secure payment link generation, and on-time payment collection.
- Oversaw daily operational workflows for multiple properties, aligning check-ins, check-outs, and housekeeping schedules to maintain service quality and efficiency.
- Acted as primary liaison between internal departments, streamlining cross-functional communication and ensuring timely task execution.
- Maintained accurate landlord financial ledgers, supporting transparent reporting and proactive landlord communication via email and WhatsApp.
- Managed and optimized property listings across multiple OTAs using Avantio PMS, ensuring accurate availability, competitive pricing strategies, and content consistency.
- Led DTCM (Dubai Tourism) application management, including new listings, renewals, and regulatory compliance follow-ups.
- Coordinated directly with landlords on DTCM renewal timelines, issuing reminders to ensure timely submission and approval.
- Administered full security deposit lifecycle, including guest communication, deposit collection, and claim handling through Airbnb and other booking platforms.
Project Manager
MediSage e-Learning Pvt. Ltd
05.2023 - 08.2024
- Pursue new business opportunities within target industries and customer groups
- Anticipate customer needs, monitor trends to recommend changes
- Develop project plans, timelines, and milestones
- Provide technical advice that enables customer to solve problem or improve business
- Responsible for day-to-day coordination between internal teams like graphics, marketing, finances and handle client queries
- Spearheaded 5+ vendor management for essential marketing campaigns & exhibitions
- Act as a consultant to managers and coworkers regarding process improvement procedures
- Working with Finance Team for Consultant/ Vendor SAP code creation.
Assistant Manager – Marketing & Branding Initiatives
Trivitron Healthcare Pvt. Ltd
India
Mar 2022 - May 2023
- Executed promotional activities and campaigns to boost sales and customer engagement by 30%
- Collaborated with cross-functional teams to ensure consistent brand positioning and World Health awareness campaigns
- Coordinated with various departments to maintain effective social media calendar, ensuring alignment with business priorities and focusing USPs
- Created engaging and visually appealing marketing content using Canva, and PowerPoint, ensuring alignment with instructional design principles and enhancing learner engagement and retention
- Generating sales lead report and supporting sales team with brochures/marketing collaterals
- Content Development for social media promotions for any corporate events conducted.
Training Lead
Tata Consultancy Services
India
Jul 2018 - Jan 2022
- Delivered and executed variety of training programs (induction, soft skills, behavioral & sales) through virtual and classroom formats, achieving an average of 88% improvement in employee performance, as measured by post-training assessments
- Managed end-to-end process of training programs, including conceptualization, content development, delivery, and post-session impact analysis, consistently meeting organizational needs and expectations
- Delivered comprehensive instruction to 100+ staff, enhancing their understanding of company policies & training tools
- Developed and managed KPI and training compliance trackers to monitor processes, ensure adherence to standards, and support continuous performance improvement
- Training attendance management. Ensure employee is marking attendance in applications & publishing attendance Data with liner managers.
Territory Sales Manager
Eli Lilly & Company India Pvt Ltd
Aug 2017 - May 2018
- Overseeing end-to-end distributor management including selection, onboarding, compliance, exit, and performance tracking.
- Managing the General Trade business for Insulin business in Mumbai sub-urban territory
- Consistently achieved monthly sales targets by tracking performance and updating HCP details on Veeva CRM
- Driving brand visibility and engagement through demo instruments, LBL, symposiums, HCP desk branding and other Trade marketing activities
- Monitor operations & ensure compliance adherence with respect to stock management
- Ensured adherence to key metrics: fill rate, on-time delivery, customer complaints, and quality guarantee
- Analyzed orders and coordinated for purchase and delivery against stock outflow from the outlet.
Education
Post Graduate Diploma in Management (PGDM) - Marketing
SIES College of Management Studies
MumbaiBachelor of Science (B.Sc.) - Allied Health Sciences
MGM Institute of Health Sciences
MumbaiSkills
- Project management tools: Zoho Projects, MS Project
- Data analytics tools: Zoho Analytics, KPI tracking
- Office productivity: MS Office, Google Suite
- CRM systems: Veeva CRM, Zoho, SuccessFactors
- Business analysis and compliance
- Process optimization and problem solving
- Stakeholder engagement and training facilitation
- End-to-end project management
- B2B sales and lead generation
- Social media marketing strategies
- Guest operations and property management
- Online travel aggregator management
- DTCM compliance and booking lifecycle management
- Service level agreement understanding
- Booking software expertise
- Reservation system operation
Websites
KEY ACHIEVEMENTS
- Star of the Quarter – MediSage (Q1 2024)
- Best Employee of the Month – MediSage (Nov 2023)
- Rockstar of the Month – Trivitron (Jul 2022)
- Gold & Silver Awards – TCS-GSK (FDA Audit & Performance Excellence, 2020)
- Star Performer of the Quarter – TCS (2020)
Timeline
Admin & Reservation Manager (Operations)
The Prive Hospitality Vacation Homes
Nov 2025 - Jan 2026
Project Manager
MediSage e-Learning Pvt. Ltd
05.2023 - 08.2024
Assistant Manager – Marketing & Branding Initiatives
Trivitron Healthcare Pvt. Ltd
Mar 2022 - May 2023
Training Lead
Tata Consultancy Services
Jul 2018 - Jan 2022
Territory Sales Manager
Eli Lilly & Company India Pvt Ltd
Aug 2017 - May 2018
Bachelor of Science (B.Sc.) - Allied Health Sciences
MGM Institute of Health Sciences
Post Graduate Diploma in Management (PGDM) - Marketing
SIES College of Management Studies