Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
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ASHNA ALI

ASHNA ALI

Dubai Silicon Oasis, Dubai

Summary

Dynamic professional with experience in People Management & specializing in Talent Acquisition and Organizational Development, I seek to leverage expertise across diverse industries. Committed to enhancing lifestyles and soft skills through certifications in Design, Personality Development, and Personal Styling, I believe in a holistic approach to personal growth. Having recognized for effective leadership and people-centric strategies that empower individuals to overcome self-doubt, I aim to drive positive organizational impact by promoting overall success. Passionate about cultivating a confident workforce that thrives in UAE's competitive landscape.

Overview

2026
2026
years of professional experience
1
1
Certification

Work History

Talent Acquisition Lead

IRA General Trading Co. LLC
04.2025 - Current
  • Established consistent hiring process and methodology for talent pool, development, and succession.
  • Conducted talent search interviews in line with departmental requirements.
  • Created and delivered HR training sessions to staff, managers and executives.
  • Conducted performance reviews and provided feedback to managers on employee performance.
  • Completed human resource operational requirements by scheduling and assigning employees.
  • Identified and created recruitment and administrative performance metrics and data to analyze trends, drive change, and assess progress.
  • Promoted increased focus on internal talent mobility and emerging talent across organization.

Senior Human Resources Officer

IVEOND Consultancy Services FZCO, Dubai, UAE
2022 - 04.2025
  • Spearheaded recruitment initiatives that decreased hiring time by 30% while enhancing employee retention by 20%.
  • Oversaw the complete employee lifecycle, ensuring full compliance with UAE labor laws.
  • Implemented engagement programs and conducted training workshops across various departments, significantly improving workforce performance.
  • Managed three distinct verticals encompassing Human Resources Management, Administration, and Personality Skills Development.
  • Reviewed existing policies and procedures to make recommendations for enhancing work productivity, recruitment, hiring processes, and talent management.

HR Executive

IVEOND Consultancy Services, Hyderabad, India
01.2021 - 01.2022
  • Streamlined the onboarding process, resulting in a 15% increase in employee satisfaction scores.
  • Provided support for HR operations, facilitated policy implementation, and contributed to cross-functional training programs.

HR Assistant & Admin Executive

SUMEET Media & Tabloid, Raipur, India
2019 - 01.2021
  • Developed and curated human resources policies, coordinated company events, and structured employee relations.
  • Oversaw office operations and administrative responsibilities.
  • Met with staff to resolve difficult situations related to performance and conflict management.
  • Organized new employee orientation schedules for new hires.

Marketing Intern

Konsole Group
2018 - 2019
  • Assisted in creating written, video, and image content for marketing channels.
  • Researched interesting and relevant content to capture interest and improve site traffic.
  • Created customized marketing materials to increase product awareness.

Intern News Reporter

Glibs Media Pvt. Ltd.
2016 - 2017
  • Captured and created stories to provide imagery for news portal.
  • Created content for Lifestyle and fashion domain to attract broader audiences.
  • Attended local press conferences to gather relevant information.
  • Shot in-video to accompany stories.

Education

Masters in Business Administration -

CSVT University
01.2019

Bachelors in Biotechnology - undefined

MATS University
01.2017

Skills

  • Talent sourcing proficiency
  • Organizational development expert
  • Collaborative leadership development
  • Talent Management
  • Certified fashion consultant
  • Interpersonal skills facilitator
  • Training & Induction Specialist
  • Employee Relations & Engagement Strategist

Certification

  • Diploma in Personal Styling & Branding. (FAD Institute of Luxury Fashion & Style Dubai, KHDA Certified)
  • Diploma in Runway Modelling and Personality Development. (FP Agency, Dubai, KHDA Certified).
  • Certificate Workshop in Fashion Designing, (ESMOD School Of Fashion, Dubai, KHDA Certified)

Languages

English & Urdu

Timeline

Talent Acquisition Lead

IRA General Trading Co. LLC
04.2025 - Current

HR Executive

IVEOND Consultancy Services, Hyderabad, India
01.2021 - 01.2022

Bachelors in Biotechnology - undefined

MATS University

Senior Human Resources Officer

IVEOND Consultancy Services FZCO, Dubai, UAE
2022 - 04.2025

HR Assistant & Admin Executive

SUMEET Media & Tabloid, Raipur, India
2019 - 01.2021

Marketing Intern

Konsole Group
2018 - 2019

Intern News Reporter

Glibs Media Pvt. Ltd.
2016 - 2017

Masters in Business Administration -

CSVT University
ASHNA ALI