Ashraf Effat Amer
Country Manager UAE and Levant Countries
Dubai
Summary
Resourceful Leader with expertise in new business development, financial reporting and profit and loss assessment. Exceptional communicator with first-rate problem-solving and negotiation skills. Dynamic and results-driven Leader with +20 years of experience in the pharmaceutical, medical devices, and healthcare sectors across the MEA region. Proven expertise in strategic marketing, market development, and customer solutions.
Overview
25
25
years of professional experience
7
7
years of post-secondary education
4
4
Languages
Work History
Country Manager UAE & Levant
Lifescan MEA (J&J ex)
1 2021 - Current
- Developed and implemented strategies increasing market share by 20%
- Led negotiations with potential distributors securing advantageous terms
- Achieved double-digit profitability through cost-effective measures
- Established partnerships and marketing campaigns, enhancing brand awareness
- Managed cross-functional teams across countries to ensure timely delivery of agreed contracts' actions sticking to 100% compliance laws
- Monitored financial EBIDTA & Payments related to global operation and ensured accuracy & clean AR records
- Listed OneTouch as first Glucometer in DDC to cover Essential Basic Plan patients.
Business Manager Sub-Saharan Africa & Levant
J&J
01.2019 - 12.2020
- Built long-term distributor partnerships and managed day-to-day operations
- Executed marketing plans increasing customer loyalty and driving sales
- Grew Jordan business by 30% through exclusivity in National Diabetes Center tender.
Business Manager Levant, Iran, and North Africa
J&J
08.2017 - 12.2019
- Set up the first full distributors' business model within J&J diabetes unit
- Achieved inclusion of OneTouch at CNSS insurance coverage list in Lebanon, driving market growth and gained 62% MS
- Developed and monitored Demand Generation tool to ensure distributor's support company's brand growth
- Assessed marketing potential of new and existing opportunities, considered statistics and expenditures P&L, Lead to successful new launches and portfolio's shuffle
- Established performance goals and objectives, monitored progress, and ensured 100% compliance standards.
Commercial Lead & Regional Business Manager KSA
J&J
07.2014 - 07.2017
- Developed incentive programs motivating employees to exceed goals (SIP)
- Enhanced significantly "+ Profit & MS%" growth through established Joint Business Plans concept with top retail chains, plus addition of Glucometer to Pvt Insurance list
- Launched NOVA point of care system achieving significant market share
- Launched Animas first water resistance insulin pump and successfully listed for private insurance type1 diabetic.
District Sales Manager
Sanofi
01.2011 - 07.2014
- Led team for launching consumer business unit, achieving the highest growth record Vs Objective in 2011
- Reshaped Annual Commercial Agreements process to solid long term partnerships (Joint Business Plans), leading to double-digit growth
- Successfully re-launched many CRx brands as well as First to Market ex: Feminine Hygiene and Probiotics.
MOH Key Account
Sanofi
01.2007 - 12.2010
- Managed strategic brand listings and purchase orders execution
- Achieved outstanding partnerships with Cardiologists and Endocrinologists
- Sponsored Cardiology society for consequence 3 years focusing on awareness of thrombosis management and protocols led to 100% growth in sales.
Medical Representative
Fertility Specialists
01.2001 - 12.2006
- Achieved double-digit growth through effective sales and promotion
- Outstanding sales performance in tender sector awards.
Medical Representative
MSD
12.1999 - 12.2000
- Sales and Promotion Cardiovascular portfolio
- Awardation of Governmental tenders for public insurance.
Education
Master of Business Administration -
08.2005 - 04.2008
GPA: 3.76
Bachelor of Pharmaceutical Science - undefined
09.1993 - 05.1998
GPA: 3.65
Skills
Consultative Selling
Customer Engagement
Strategic Account Management
Digital Knowledge & Application
Customer Insights
Financial & Business Acumen
Executional Excellence
People Management
Operations Management
Logistics Management
Business development and planning
Marketing Strategy Development
Skillsandareasofexpertise
- Strategic Marketing & Planning
- Customer Solutions
- Stakeholder Engagement
- Team Leadership & Development
- Commercial Excellence
- Cross-Functional Collaboration
Keyrecognitions
- Leadership Imperative Award
- 2017 (J&J)
- Star Excellence Award
- Best Regional Business Manager MEA - 2016 (J&J)
- Beat The Heat Competition Outstanding Performance
- 2015 (J&J)
- Epsilon Award for Initiation of Joint Business Plans (JBP) Module
- 2014 (J&J)
- Best District Sales Manager Awards
- 2013 (Sanofi KSA)
- Sales Sprint Winner Competition & 3rd Position at Intercontinental Region
- 2013 (Sanofi)
- DSM Sales Champion Awards
- 2012 (Sanofi KSA)
- Spend Smarter Competition Award
- How to Maximize our ROI" (Sanofi CHC)