ASHRAF SALEH
Ras al Khaimah
Summary
Experienced hospitality professional equipped to oversee and optimize large properties. Skilled in operational management, strategic planning, and customer satisfaction. Known for fostering team collaboration and adapting to evolving demands. Strong leadership, communication, and problem-solving abilities drive consistent results.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Cluster General Manager
BM beach Hotel, BM beach Resort and Longbeach campground
03.2021 - Current
- Two resorts and a luxury glamping site, 512 rooms, with 14 restaurants, bars, room service, banquet and meeting facilities. 480 colleagues
- Leadership and hiring of all commercial and operational departments of the properties
- Restructuring of all departments, SOPs and policies of the company
- Creating and enforcing policies, targets, and KPIs.
- Achieving and over exceeding set revenue budgets since October 2021
- Repositioning properties online ranking and presence
- Asset management of other entities – leases and other revenue centers
- Lead renovations, maintenance, and new projects
- Interact with guests and individuals outside the hotel, including but not limited to current and potential clients, owning company representatives, government officials, travel industry representatives, suppliers, competitors and other members of the local community
Executive Assistant Manager
The Beach Rotana, Rotana All suites & Beach Rotana Residences
12.2019 - 03.2021
- Three hotels complex, 886 rooms and serviced apartments, with 17 restaurants, bars, room service, banquet and meeting facilities. 880 colleagues
- Coordinate functions, activities and the overall running of the hotel with the General Manager, Regional, Area and Corporate colleagues as appropriate
- Participate in conducting weekly inspections and ensure physical facilities are kept in optimal condition
- Lead with the General manager the revenues, commercial and marketing team to achieve and exceed revenue budgets and manage costs
- Ensure emergency procedures are practiced and enforced
- Monitor applicable laws and regulations and ensure compliance
- Establish and maintain effective internal communication and meeting structures to ensure optimum teamwork and productivity
- Assure full responsibilities in the absence of the General Manager as appropriate and keep General Manager informed of any unforeseen events
- Maintaining positive customer relationships, processing complaints, and responding to customer needs.
- Hiring, training, and managing food and beverage staff and operation departments.
Executive Assistant Manager
The Cove Rotana & the Village, Ras Al Khaimah
07.2018 - 12.2019
- Company Overview: [Responsibilities were same as The Beach Rotana]
- A complex of two hotel, 353 rooms and 78 luxurious villas with one, two and three bedrooms, 600-meter private beach, 6 pools, 7 restaurant and bars. 490 colleagues
Food & Beverage Manager
Shangri-La Hotels & Resorts, Dubai UAE
08.2016 - 07.2018
- Designing attractive & profitable menus and continuously making improvements while leading a team of 138 employees
- Forecasting, planning, sourcing, and ordering food supplies for the kitchen, as well as beverages.
- Building positive relationships with food and beverage vendors
Assistant Food & Beverage Manager
Kempinski Hotel Mall of Emirates
08.2014 - 08.2016
- Ensure that staff members follow server standards and hotels protocols
- Make all staff members follow health code and sanitation practices
- Check food and beverage orders to verify they are prepared and served within hotels standards.
- Greet customers and check that they are enjoying their experience
Outlets Operations Manager
Kempinski Hotel Mall of Emirates, Dubai UAE
01.2013 - 01.2014
- Oversee the daily operations of outlet for efficient operations
- Plan and assign daily workloads to outlet associates
- Develop and enforce established policies and procedures
- Maintain the outlet facility clean and safe.
- Schedule orientations and job trainings to outlet associates.
- Organize regular meetings to discuss about issues and updates.
Restaurant Manager & Head Sommelier
Galvin at Windows (1 Michelin Star Restaurant), London UK
01.2006 - 01.2012
- Leading and managing restaurants
- Responsible for different tasks such as restaurant marketing strategies, recruiting and hiring restaurant staff, & training, overseeing food quality
- Developing menus as well as greeting and serving restaurant guests
- Ensuring all areas are properly stocked and set up ready for service.
- Making sure an effective wine and beverage service in the restaurant at all times.
- Supervising and manage Sommeliers.
- Responsible for wine list in order to assist guests with their choices, being able to make appropriate recommendations where necessary
- Management of stock and inventory control
- Liaison with and management of relationships with suppliers.
- Multiple locations
Education
BA Business Management & Accounting - Faculty of commerce (1st class degree)
Mansoura University
01.2004
Bachelor of Arts – BA - International Hospitality and Tourism Management
Middlesex University London
01.2009
FDA international culinary arts level 4 & 5 - undefined
Thames Valley University London
01.2007
NVQ level 3, kitchen and larder - undefined
Thames Valley University London
01.2005
Skills
- Operational efficiency management
- Cross-departmental collaboration
- Organizational growth strategies
- Collaborative team management
- Strategic decision-making
- Analytical reasoning
- Market expansion strategies
- Comprehensive planning
- Cultivating strong partnerships
- Guiding professional development
- Project execution
Certification
- Personal license holder. BIIAB qualification
- Food and hygiene intermediate certificate Thames Valley University.
- HACCP Level 2
- Cross exposure in five 2 & 3 Michelin starred restaurant across UK, 3 month total time
- First Aid Certification Valid till October 2023
Language skills
Arabic – Fluent
German – Fluent
English – Fluent
French – Basic
Russian – Basic
Timeline
Cluster General Manager
BM beach Hotel, BM beach Resort and Longbeach campground
03.2021 - Current
Executive Assistant Manager
The Beach Rotana, Rotana All suites & Beach Rotana Residences
12.2019 - 03.2021
Executive Assistant Manager
The Cove Rotana & the Village, Ras Al Khaimah
07.2018 - 12.2019
Food & Beverage Manager
Shangri-La Hotels & Resorts, Dubai UAE
08.2016 - 07.2018
Assistant Food & Beverage Manager
Kempinski Hotel Mall of Emirates
08.2014 - 08.2016
Outlets Operations Manager
Kempinski Hotel Mall of Emirates, Dubai UAE
01.2013 - 01.2014
Restaurant Manager & Head Sommelier
Galvin at Windows (1 Michelin Star Restaurant), London UK
01.2006 - 01.2012
Bachelor of Arts – BA - International Hospitality and Tourism Management
Middlesex University London
FDA international culinary arts level 4 & 5 - undefined
Thames Valley University London
NVQ level 3, kitchen and larder - undefined
Thames Valley University London
BA Business Management & Accounting - Faculty of commerce (1st class degree)
Mansoura University
References
To be furnished upon request
Awards
Caterer middle east restaurant manager of the year shortlisted, Winner UK Sommelier 2011 from The Worshipful Company of Innholders and Maison Louis Jadot Sommelier Award - Academy of Food and Wine Service, Winner of the Annual Award of excellence for service, academy of culinary arts UK - 2008., Regional finalist Young waiter of the year, British restaurant association 2008., Founder and organizer of Galvin at Windows quality circle., TVU student union FDA degree representative., Winning best wine list from the AA awards 2010 & 2011, Winning remarkable wine list from wine spectator 2010 & 2011
Training
Grange City Hotel (5 Star Hotel) Management Trainee London, UK January 2004 – August 2006
Internationally mobile
Dual nationality – German/Egyptian
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