Asil Al Rayyan

• Lead the planning, governance and financial oversight of the annual HR budget exceeding AED 80 million, ensuring alignment with business objectives and financial targets.
• Manage 25+ GL accounts, overseeing monthly budget-to-actual reporting, accruals, forecasting, variance analysis, and financial performance reviews across all HR functions.
• Own the HR forecasting cycle, including 3+9, 6+6, and 9+3 forecasts, partnering with Finance to ensure accurate financial planning and resource allocation.
• Act as the primary HR point of contact with Accounts Payable, Accounts Receivable, and Financial Control teams, ensuring robust financial governance, compliance, and reporting accuracy.
• Lead the end-to-end management of HR project contracts and commercial governance, overseeing 5+ strategic contracts valued at over AED 45 million and ensuring contractual, financial, and operational compliance.
• Develop executive dashboards and performance reports integrating financial, and workforce metrics, enabling leadership to make informed strategic decisions
• Deliver actionable insights on budget performance trends, while driving automation, standardization, and continuous improvement across functions.

• Led the implementation of SAP SuccessFactors reporting and analytics solutions across key HR modules, including Employee Central (EC), Recruitment Management (RCM), Onboarding, Performance & Goals (PMGM), Succession & Development (SCDP), Learning Management System (LMS), and Compensation.
• Designed and delivered HR reporting framework consisting of 25+ operational reports and 5 Executive dashboards, supporting Line Managers and HR stakeholders with self-service analytics capabilities.
• Integrated SuccessFactors data with Power BI, creating automated dashboards that provided real-time headcount, attrition, recruitment, and diversity.
• Defined, standardized, and governed more than 50 HR KPIs across all HR functions, establishing a single source of truth for reporting and executive decision-making.
• Partnered with HR Centers of Excellence and increased system adoption by over 80%.
• Established data governance, validation, and quality assurance controls, increasing accuracy to over 85%.
• Conducted stakeholder workshops, reporting requirement sessions, and end-user training, driving widespread adoption of self-service reporting and analytics capabilities across the organization.

SAP SuccessFactors Implementation & Data Migration

• Led Etihad-wide implementation of SAP SuccessFactors across 10+ HCM modules, supporting the successful migration from Oracle Cloud across the organization.
• Designed 70+ custom reports, dashboards, and applied key HR metrics and trends.
• Developed executive dashboards and self-service analytics capabilities using SAP Analytics Cloud (SAC), reducing manual reporting effort by over 60% across HR functions.
• Led end-to-end testing, data validation, ensuring 99%+ data accuracy and a seamless transition from Oracle Cloud to SAP SuccessFactors.
• Automated HR reporting processes, by 50%+ and enhancing data governance, consistency, and compliance across the organization.

Balanced Scorecard KPI

• Designed and deployed comprehensive performance metrics across Etihad Group and its subsidiaries, reporting directly to the CEO office with over 175 monthly Key Performance Indicators (KPIs).

Talent Management and Succession planning project

• Collaborated with cross-functional teams, elevating retention rates by 3% and accelerating time-to-promote by 5% through introduction of job rotations and top talent retention.

HR Transformation Project, HR Shared Services

• Led the process mapping process to address diverse HR adhoc demands, resulting in a remarkable 25% enhancement in HR turnaround.

Recruitment Reports & Manpower Planning

• Reported on 5+ Recruitment Reports, highlighting major KPIs.

People & Performance Management Dashboards

• Led 10+ Power BI dashboards highlighting critical departmental KPIs.

External Reporting

• Lead the External Reporting HR KPIs to GSEC, HRA and others.

Emiratization Project

• Developed a comprehensive tracking model for the Emiratization program, supporting the company in meeting Emiratization targets.

Ad hoc tasks

• Empowered 2,000+ line managers by providing user-friendly tools, enabling easy access to 50+ reports for informed decision-making.
• Led the development and implementation of a data-driven and insight-led culture, producing over 100 ad hoc reports for business leads.

• Led & developed comprehensive Market & Financial feasibility studies, including preliminary project preparations such as proposal and engagement letter drafting, for industries including Education, Healthcare, Real Estate, and Retail.
• Conducted extensive primary and secondary research to gather valuable insights for informed decision-making and provided strategic recommendations to clients.
• Recognized as Education Sector Subject Matter Expert, delivering market and financial feasibility studies for 5+ education projects valued at AED 70M+ each, providing strategic investment recommendations and supporting large-scale education infrastructure developments.

Main Projects

Zero Based Budgeting - Ministry of Finance UAE

• Identified the KPIs for the MoF and sub-companies to create a zero based budget plan for the Emirate of Abu Dhabi

Regulating Tuition Fees Business Model - Abu Dhabi Education Council

• Selected for a 6-month secondment to ADEK as an Education Sector Subject Matter Expert, supporting the implementation of tuition fee regulations across 183 private schools across the Emirate of Abu Dhabi through financial analysis, and stakeholder advisory services.

Other Projects

• University Campus Development – Business Case & Feasibility Study
• Specialized Healthcare Facility – Market & Financial Feasibility Study
• 5-Star Hospitality Feasibility Study – a big chain Hotel Development
• Banking Sector Merger & Acquisition – Valuation and Due Diligence Assessment
• F&B Sector Business Valuation & Investment Analysis