Asma Salem Ahmed Al Rashdi
Director of Social Monitoring
Abu Dhabi
Summary
Accomplished Division Director offering 14+ years of social experience. Personable and decisive with excellent communication skills and commitment to building partnerships.
Overview
14
14
years of professional experience
2023
2023
years of post-secondary education
2
2
Certifications
Work History
Social Monitoring Division Director
Department of Community Development
01.2021 - Current
- Established and led Abu Dhabi’s Social Observatory, setting the vision for evidence-based policymaking.
- Unified 10+ government entities under a shared social data strategy through the Social Data Enablement Program.
- Defined social priorities using advanced analytics to guide focus on mental wellbeing, family cohesion, and economic resilience.
- Applied AI/ML to address complex challenges like divorce prediction, youth disengagement, and service inequality.
- Launched strategic tools like Social Atlas, Radar, and Society Eye to drive proactive, district-level interventions.
Research Chief Specialist
Department of Community Development
01.2020 - 01.2021
- Spearheaded the data collection efforts for the most extensive community surveys, such as the Abu Dhabi Quality of Life survey, contributing significantly to the understanding of community needs.
- Employed advanced AI/ML techniques, including deep neural networks, clustering, and logistic regression, to scrutinize social issues, such as predicting the likelihood of couples divorcing before marriage.
- Established and oversaw the management of the department's survey databases.
- Key Projects: Quality of Life Survey, Dignified Life Platform, Substance Abuse Survey, and Domestic Abuse Survey.
Program Manager
Department of Education and Knowledge
01.2017 - 01.2020
- Headed Abu Dhabi's global educational survey initiatives, exemplified by the TALIS Survey.
- Carried out comprehensive qualitative and quantitative research, encompassing both primary and secondary data, to gauge satisfaction among education stakeholders.
- Played an active role in the analysis and establishment of educational targets for UAE schools, as part of the UAE National Agenda, particularly for PISA and TIMSS assessments.
- Key Projects: TALIS, TIMSS, PISA, and Youth Risk Survey.
Senior Researcher
Department of Education and Knowledge
01.2012 - 01.2017
- Took charge of the department's comprehensive satisfaction surveys, gathering feedback from various stakeholders including parents, students, teachers, and schools.
- Established and oversaw the management of the department's survey databases.
- Oversaw the department's research publications and website.
Researcher
Department of Education and Knowledge
01.2011 - 01.2012
- Contributed to the data collection process for stakeholder satisfaction surveys.
- Took the helm in evaluating the department's software and applications.
- Pioneered the initial version of parent satisfaction results for schools.
Education
Data Science and Machine Learning -
MIT Institute For Data, Systems, And Society (IDSS)
Graduate Certificate in Applied Statistics - undefined
Penn State University, World Campus
M.Sc. - Computing and Information Science
Masdar Institute for Science and Technology
B.Sc. - Information Technology
UAE University, College of Information Technology
Skills
Relationship management
Leadership skills
Team management
Data-driven decision making
Strategic planning
Applied technical skills
Certification
Certified Data Management Professional Associate, 2021
Publications
- HAPPINESS IN A DIGITAL WORLD -THE ASSOCIATIONS OF HEALTH, FAMILY LIFE, AND DIGITALIZATION PERCEIVED CHALLENGES -PATH MODEL FOR ABU DHABI, Badri, Masood & Alkhaili, Mugheer & Aldhaheri, Hamad & Yang, Guang & Albahar, Muna & Alrashdi, Asma, 2023, 10.46799/jss.v4i1.480
- Wellbeing determinants of household’s ability to make ends meet – A hierarchical regression model for Abu Dhabi, Badri, Masood & Aldhaheri, Hamad & Alkhaili, Mugheer & Yang, Guang & Albahar, Muna & Alrashdi, Asma & Alsawai, Alanoud, 2022, 10.36923/ijsser.v4i3.175
- Experiencing the Unprecedented COVID-19 Lockdown: Abu Dhabi Older Adults’ Challenges and Concerns, Badri, Masood & Khaili, Mugheer & Dhaheri, Hamad & Yang, Guang & Rashdi, Asma & Alhyas, Lyla, 2021, 10.21203/rs.3.rs-902742/v1
- Examining the relationships of factors influencing student mathematics achievement, Masood Badri, Ali Alnuaimi, and Guang Yang, 2020, International Journal of Innovation in Education, 6, 1, 12
- The Effects of Teachers', Parents', and Students' Attitudes and Behavior on 4th and 8th Graders' Science/math Achievements: A model of School Leaders' Perspectives, Masood Badri, Yousef Al Sheryani, Guang Yang, Rabaa Al Sumaiti, and Karima Al Mazroui, 2019, International Journal on Engineering, Science and Technology
- Https://www.researchgate.net/profile/Asma-Alrashdi-4
Researchgate
https://www.researchgate.net/profile/Asma-Alrashdi-4
Timeline
Social Monitoring Division Director
Department of Community Development
01.2021 - Current
Research Chief Specialist
Department of Community Development
01.2020 - 01.2021
Program Manager
Department of Education and Knowledge
01.2017 - 01.2020
Senior Researcher
Department of Education and Knowledge
01.2012 - 01.2017
Researcher
Department of Education and Knowledge
01.2011 - 01.2012
Graduate Certificate in Applied Statistics - undefined
Penn State University, World Campus
M.Sc. - Computing and Information Science
Masdar Institute for Science and Technology
B.Sc. - Information Technology
UAE University, College of Information Technology
Data Science and Machine Learning -
MIT Institute For Data, Systems, And Society (IDSS)
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