Summary
Overview
Work History
Education
Skills
References
Timeline
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Asma Shaaban

Asma Shaaban

Social Media Manager
Dubai

Summary

Strategic, results-driven and creative Social Media Manager with a passion for scaling digital impact, igniting engagement, and amplifying brand presence. Proven ability to craft bold content strategies, spark audience connection, and translate data into decisive action. Passionate about elevating digital experiences and creating campaigns that convert followers into brand advocates and loyal customers.

Overview

2
2
years of professional experience
3
3
years of post-secondary education
2
2
Languages

Work History

Social Media Manager

Kcal
01.2025 - Current
  • Accelerated Instagram growth to 43K+ followers, achieving a 60% monthly average increase in followers and generating 50.5K+ interactions through bold storytelling and strategic influencer activations.
  • Scaled LinkedIn presence to 62K+ followers, increasing impressions by 69.8% and driving 34% more engagement by posting emotionally resonant content that sparked conversation & engagement.
  • Launched a high-impact Ramadan socials campaign that contributed to selling 1,772 meal combos, leveraging visually appealing content and time-sensitive promotions.
  • Devised and executed influencer marketing strategies that expanded reach by 56.8% and engaged over 1.7 million users, reinforcing the brand's authenticity and relatability.
  • Elevated community management with faster response times and enhanced brand sentiment, improving audience satisfaction by 36.6% across platforms.
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.

Junior Marketing Executive

Kcal
10.2023 - 12.2024
  • Fuelled TikTok growth from 164 to 15K+ followers by crafting a trend-driven content plan and leveraging a partnership with TikTok MENA for viral momentum.
  • Boosted event conversion rates by 5% through targeted promotions and immersive customer experiences.
  • Drove 2.5% conversion rates for partner campaigns via strategic content collaborations and seamless brand alignment.
  • Conceptualized and led experiential events that deepened brand loyalty and strengthened stakeholder engagement.
  • Transformed extensive market research into actionable strategies, refining positioning and sharpening brand voice.
  • Contributed to the creation of a cohesive brand identity by maintaining consistent messaging across all platforms.


Account Coordinator Intern

Noon
11.2023 - 03.2024
  • Spearheaded the onboarding of 100+ brands to the Noon Food app, fast-tracking activation and optimizing visibility.
  • Enhanced partner satisfaction by streamlining menu accuracy, visuals, and real-time updates for food listings.
  • Analyzed weekly KPIs to uncover performance trends and inform smarter decision-making.

Education

Bachelor of Business and Commerce - Strategic Marketing & International Business Management

Monash University
Kuala Lumpur, Malaysia
10.2018 - 11.2021

Skills

  • Social Media Strategy
  • Social Media Management
  • Content Creation
  • Social Media Strategy
  • Influencer Marketing & Partnership Management
  • Campaign Performance Optimization
  • Event Planning & Brand Activations
  • Market research
  • Community Engagement & Reputation Management
  • Market & Competitor Intelligence
  • Google Analytics, Meta Business Suite, TikTok Creator Tools
  • Canva & Visual Content Production

References

References available upon request.

Timeline

Social Media Manager

Kcal
01.2025 - Current

Account Coordinator Intern

Noon
11.2023 - 03.2024

Junior Marketing Executive

Kcal
10.2023 - 12.2024

Bachelor of Business and Commerce - Strategic Marketing & International Business Management

Monash University
10.2018 - 11.2021

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Asma ShaabanSocial Media Manager